social media and networking governance
DESCRIPTION
Creating social media and social networking policies as part of good governanceTRANSCRIPT
Social Media and Networking Governance
Who is hanging out your dirty laundry?
Vanguard Leadership March,2010 (c)
“You will only remember 3 things” Philip Crosby
1. Blocking Social Media is NOT an option
2. A good policy or guidelines are a MUST
3. Stupid MISTAKES will always happen
Vanguard Leadership March,2010 (c)
What is social media?
Vanguard Leadership March,2010 (c)
Overview of players in the social media/networking market
More and detailed information available upon request
Vanguard Leadership March,2010 (c)
Social Media and Networking is of all ages!
Vanguard Leadership March,2010 (c)
Social media is big
More and detailed information and statistics available upon request
Vanguard Leadership March,2010 (c)
More and detailed information available upon request
Vanguard Leadership March,2010 (c)
Déja-Vu
Vanguard Leadership March,2010 (c)
• Productivity loss • Reputation damage • Loss of control over brand and image • Afraid to make mistakes • Security risk • Cost – no money
• Fear of unknown - Ignorance • Lack of experience and expertise • Lack of leadership • No resources to contribute • Terrified of feedback and truth • Unwilling to be transparent • Uninformed - Confused
• Not used in B2B environment • Customers do not use it (?) • Information overload • Does not fit into company structure • Traditional media more important • No results or ROI • No monitoring ROI tools
Scared?
Vanguard Leadership March,2010 (c)
• Here to stay – not going away! • Growing continuously • Can not be blocked • Innovation and idea incubation • Client interaction • Social networking – a must!
• Real customer interaction happens • Data Mining • Community Building • Trend detection • Reputation monitoring
• Other departments might have needs: • HR for recruiting • Marketing for research • R&D for research • PR to track brand and trends • Finance for company tracking
Embrace!
Vanguard Leadership March,2010 (c)
Why we need some guidelines?
Integration with applications (Outlook, etc.)
Uncontrolable platforms (GSM, Home work)
Clear rules of understanding
and engagement
Vanguard Leadership March,2010 (c)
Effectiveness of a policy
Vanguard Leadership March,2010 (c)
Social Networking Governance Policy or Guidelines?
More and detailed information available upon request
• Areas to be covered
• Who is involved?
• Code of conduct
• Identity
• Information protection
• Etc.
• Monitoring
• Hardware & software
considerations
• Disciplinary actions
• Etc.
Process
• Awareness creation
• Inventorize
• Create policy
• Delivery and implementation of policy
• Optional: Training
Vanguard Leadership March,2010 (c)
Social Media Tips
Do
• Be polite
• Be courteous
• Be helpful
• Be conversational
• Be intelligent
• Be non-confrontationable
• Be transparent
Don’t
• Share secrets
• Curse
• Bad mouth
• Complain about company or product
• Act stupic
• Defame
• Forget day job
Vanguard Leadership March,2010 (c)
Conclusions - Business
• Take advantage of Social Networking to expand your business
• Have a social networking strategy and policy
• Monitor and act quickly
Vanguard Leadership March,2010 (c)
Conclusions – Personal tips Watch out sharing...
• Personal Conversations
• Social Plans
• Linking Sites
• Company information
• Photos of your kids
• Address and phone number
• Personal finance information
• Passwords
• Password hints
• Anything you do not want to share Vanguard Leadership March,2010 (c)
Vanguard Leadership March,2010 (c)
Want to know more?
Contact me Mic Adam – Vanguard Leadership
Phone: +32 478 50 41 35
What can I deliver to you?
• More detailed information on above topics
• Social Networking Inventory Service
• Social Networking Policy Creation
• Social Networking Awareness Building
• Social Networking Training and Education
Vanguard Leadership March,2010 (c)