Social Media Governance:

Realising Opportunities and Mitigating Risks

Paul McGarrity Institute of Public Administration

Social Media Overview?OPPORTUNTIES AND CHALLENGES

Social Media Overview?Social Media Use in Ireland

However….

Social Media Overview?MAIN SOCIAL MEDIA RISKS

A Staff Member Saying Something

Like This:

Account Access and Governance

Account Hack

Doing Social Media Badly

Making Your Staff Terrified of Using

Social Media!

Social Media Overview?HOW TO MITIGATE SOCIAL MEDIA

RISKS

Fostering a Digital Culture in Your Organisation

Social Media Policy

Knowledge & Confidence

through Training & Development

Social Media Overview?Online Monitoring

Dealing with Negative

Comments

Emergencies

Reactive PR

Emergencies

Reactive PR

Context: Explore the opportunities + foster a digital culture

Planning: Create a bedrock for social media success inc. mitigating risk

Recap…..

Paul McGarrity