social media for retail in 2015
TRANSCRIPT
Hi...thanks for joining our second webinar in 2015 and now that we are going to spend the next 45 minutes together, let’s get to know each other a bit more... I head Pi Social Media, a 360 degree social media & digital marketing agency based in Singapore & India. More info at www.pisocialmedia.com
I love digital media…and it shows! My bucket list? Visit all the top tech events in the world -5 done ..and I head out to the next one in Austin next month ... SXSW here I come!
You can find me on social media (of course!) @LinkedIn: www.linkedin.com/in/kavitajTwitter: @write2kavitaFacebook: www.facebook.com/kavitajE-mail: [email protected]
● 2015 SMM best practices for retailers - ‘dos’ and ‘don'ts’
● Social media trends, insights and features for 2015
● Social media marketing strategies
● Social media toolkit for 2015
● New technologies like iBeacons to improve in-store
experience
● Which KPIs to track
● How and what global retail leaders are doing
Key takeaways from this session
Source: emarketer.com
“Marketing is no longer about the stuff that you make…
...but about the stories you tell”
Seth Godin Author, Entrepreneur, Marketer and Public Speaker
So, let’s start with a story…
So, let’s start with a story…
Once upon a time in Singapore…
CTC Travel faced several problems…
Declining reach and dwindling walk-ins where the most prominent of them
They “listened” to social ‘conversations’...
and with focused Social Media & Content Marketing…
became a social media success
25% increase in
walk-ins
‘CTC Travel to Australia’ social media campaign fetched...
$20,000 increase in
revenue
Return On Investment
of 167%
Source: Singapore Business Review
The key to social media success in 2015
lies in using Social Media Channels and Tools to build
“Market Intelligence”
It’s no longer about big fan counts or high spends…
The more you listen, the more ‘intelligence’ you collect…
and thus become more TARGETED
Trends suggest that...
Source: McKinsey Global Report
Consumer and Retail Companies use Social Media for Marketing
85%
However...
Source: McKinsey Global Report
Of those companies use social to only push ads
80%
Numbers in 2015...
Source: Nielsen and various
90%SE Asian Malls with Social Presence
74%Singaporeans state thatsocial media influences their buying decision
61%Global buyers research online before buying
43% use social media
50%Singaporean customers share purchase story via social media
Thanks for your interest in our webinar on Social and Search Marketing in 2015.
To see a video of the full webinar, as well as other webinars from Pi Social Media, head on to:
www.pisocialmedia.com/webinars/videos