oms11 - social media and the future of retail
DESCRIPTION
This was a quick deck that I put together to fill in for another speaker at the Houston Online Marketing Summit 2011. In this presentation I shared my vision and thoughts on a realistic view of how consumers approach brands using social and how brands are marrying the online and the offline.TRANSCRIPT
I don’t really like you I just want a coupon
Jeremiah Andrick9/17/2011
Social Media and the future of retail
shelf space
The future is supposed to be about relationships
Closing it out
• Don’t look at your marketing in a vacuum • Marketing fragmentation causes consumer
ADD• Strategic thinking can lead to better more
effective programs
Thank You
Senior Manager, Online customer Acquisition Logitech
@jeremiah
www.linkedin.com/in/jandrick
Jeremiah Andrick