SOCIAL MEDIA CAMPAIGN

How do you design a Social Media campaign?

#1 Social Media Management Team

The first point of error many business gets wrong is that they think putting the youngest staff

responsible for social media engagement for your business is the best option. If they are young and

already engaged in social media, they must be social right?

A young person that uses social media does not mean they know how to communicate on behalf of

your brand. For example, we all go out to restaurants to enjoy a good meal, but it doesn’t mean we

are all great chefs.

Some main skills when considering allocating staff responsible for your social media campaigns, they

must at least have, writing and editing and photo editing skills. A little tech know-how, generate

interesting topics for engagement, and be able to respond in a timely fashion.

You should also consider someone who can stay calm during a time of crisis. Please refer to our social

media crisis management update for more information.

#2 Plan Plan Plan

Whether you are launching a new product, location or to increate viewers/fans to your social media

network, anytime you need to generate buzz, social media is a great tool for this.

Determine how to best maximise each of the social media channels (eg, Facebook, Instagram,

LinkedIn, etc) to achieve your short term objectives. Don’t forget to put some milestone date for

communication and budget for the campaign.

#3 Choose the Most Effective Platform

There is no one platform that fits all. What works well for one business may not work well for another.

Each social platform has very difference features and functionalities. For example, Instagram is for

showcasing images and LinkedIn is a social network for businesses. So based on your objective,

determine which platform suits you best for that campaign.

To grow your SEO, Google+, YouTube and StumbleUpon is better than Facebook, Twitter, LinkedIn and

Instagram. Or if it’s driving traffic to your website, then Facebook, Twitter, Pinterest, StumbleUpon,

Reddit and Slideshare would be your better option.

You may find more information on choosing the right social platform for your campaign at

SocialBarrel.com

Below is their chart that best suggest the right tools to meet your objectives.

#4 Establish a Calendar

Have a unify calendar accessible to all team members to ensure they all understand the campaign and

role. If you don’t already have an editorial system within your company, you may consider a Google

Drive spreadsheet or WordPress editorial calendar plug in.

Some important elements you may consider to include in your calendar spreadsheet are;

Keywords, Article Types, Social Platform, Goals, Promotions, Budget, Content and Format, Tracking

Dates, Dates of When and by Whom, and Where.

This helps you defy your campaigns clearly.

#5 Company Voice

Maintain a constant company voice that is the same tone, language and delivery. It creates value and

authenticity. It will determine a company professionalism, reliability and most importantly, whether one

want to do business with.

Hope you find this useful,

miss random

denise@missrandom.com.au