choosing the right campaign

Download Choosing the right campaign

Post on 21-Oct-2014

698 views

Category:

Business

1 download

Embed Size (px)

DESCRIPTION

Are you an experienced Affiliate, but still you are not sure whether you choose the right campaigns? Tasos Kalogeras, Performance Engineering Manager at ForestView, has some valuable insights for you!

TRANSCRIPT

Facebook Training

How to choose the right campaign?

Tasos Kalogeras, Performance Engineering Manager,ForestViewAffiliate Marketing Master Class

Publishers ask:

How will I maximize my profit?

What are the options?

Campaign 1

Campaign 2

Choose campaign 1Choose campaign 2Choose both campaignsChoose non of the campaigns

What Publishers have

Ad Inventory=Ad Impressions

Ad impressions types

BannersText AdsArticles AdvertorialsNewslettersFacebook Page

Different Campaign Types

CPA

CPC

CPS

CPM

Hybrid

Actions

Impressions

Clicks

Sales

So how can I maximize my revenues???

By maximizing my eCPM

Learn

your

audience

People Visiting your Website

Demographic

13-18

19-25

46+

35-45

26-35

Interests

Education

How to Segment your Audience

Most popular ways to do this:

Newsletter SubscriptionFacebook PageGoogle Analytics

How to Segment your Audience

Newsletter Subscription

Ask for the info you need:

During the initial subscriptionWith a contest for old and new subscribers

Be careful! Do not overdo it! Ask only for the necessary info

How to Segment your Audience

Facebook Page

Ask for or find the info you need:

Facebook InsightsCreate an app and ask for permissions

Be careful! Do not overdo it! Ask only for the necessary info

How to Segment your Audience

Own Website

Find the info you need:

Website categoriesWebsite contentGoogle Analytics audience segmentation Google Analytics Events

And when you define your audiences

Inside Website Targeting

Logged in users

In specific categories

In specific articles

Outside Website Targeting 1

Through Newsletters

Outside Website Targeting 2

Facebook Page

Targeted PostsTargeted Promoted Posts

DON T

WASTE

INVENTORY

Next time youll ask yourself

Will this be a profitable campaign?

Youd better think:

Does this campaign fit to my audiences?

Thank You!

Contact detailsName: Tasos KalogerasEmail: tasoskal@forestview.euSkype: tasos_kalogeras

URLs:http://www.forestview.gr/gr/services/