oakley social media campaign

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Oakley Social Media Campaign

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Page 1: Oakley Social Media Campaign
Page 2: Oakley Social Media Campaign
Page 3: Oakley Social Media Campaign

By: Mel Marcelo

Page 4: Oakley Social Media Campaign

L

O

Y

A

L

T

Y

Oakley

Lifestyle

Share of Voice

Social Connectivity

Recommend & Review

Social Mentions

Page 5: Oakley Social Media Campaign

26,700 Followers

28,000 Following

www.twitter.com/oakley

www.facebook.com/oakley

Page 6: Oakley Social Media Campaign

Social Mention

Followers

Fans

Social Connectivity

Online Community

I

N

C

R

E

A

S

E

I

N

C

R

E

A

S

E

Page 7: Oakley Social Media Campaign

AdWords

SEO’s•Google

•Yahoo

•Bing

Blogging•Designer Blog

•New at Oakley

•Oakley

•Sunglasses

•Polarized

•Accessories

•Apparel

•Iridium

Page 8: Oakley Social Media Campaign

How You Wear Your

Comment

Upload

Share

OAKLEY

Page 9: Oakley Social Media Campaign

•Track Comments

•Post Frequency

•Keyword Efficiency

•Evaluate Impressions

•Organize Data

•Top Referring Sites

•AdWord Efficiency

•Traffic Analysis

Page 10: Oakley Social Media Campaign

Facebook

AdWords

YouTube

Social Media TeamTwitter

20%

15%

20%

15%

20%