Social Message Campaign: Competitor

AnalysisBy Khrystlyn Wilson

This is the official logo for the main website. I think that this logo is very effect and would appeal to their audience because of the colours that they have decided. I think that the colour scheme for the logo would appeal to the audience because this is the favourable and preferred colour of teens and young teens. The colour that they have also chosen is a universal colour, which means the both females and males would feel attracted to it because they would think that its targeted for them.

CYBERT SMART WEBSITEhttp://www.cybersmart.gov.au/Teens.aspx

This logo for the main website is also effect through the use of their punctuation. By having the semi-colon and bracket next to each other it looks like a smiley face, giving the aura of safety and reassurance. This shows that they have done research and know their audience very well because this a common thing used when texting, which relates to what they are trying to teach their audience.

I think that having this type of format for teenagers to ensure they are safe online through the use of having a smartphone would be very effective. Having the facts around the phone and inside the phone is useful because its as if someone is texting it to someone which would make them want to read it. Its very effective because most of the kids today use smartphones and normal phones, by having #GenSmartPhone is effective due to the clever word play. They are trying to get people to acknowledge the dangers of being online. The use of the dull colors mixed with the bright ones allow the bright ones to stand out more and attract the attention of the audience. This would be effective because they would want to know what the advert or campaign is for. The use of the iPhone also works really well because they have gotten to know their audience and is able to know the kind of gadgets that they mostly use. This makes it appealing not only to teenagers but also to the older generation.

I believe that this logo is very effective and appeals to their audience through not only the use of the colours but also the concept. Through the use of having all the social media’s that teenagers mostly use in a circle symbolizes that it’s the world and could be the centre of the world for most teens. I also think that having the writing in yellow makes it bold and eye catching so that their audience would look at it and understand what the website is trying to show.

http://www.cybersmart.gov.au/Teens.aspxIn this screen shot you can clearly see the different contrast of colours to appeal to the target audience. Due to this section being mainly for kids they have to make sure that the colour scheme as well as the contents would appeal to their audience. This is aimed for 5 – 12 year olds so by having these contrast in colours it makes it easy for them to read and appeals to them very easily. It also doesn’t have as much information as the other do because of the age that this is for.

Although the main background in this is grey and black is allows the bright colours to stand out and be more vibrant and allows the audience to see the text clearly and what the message is intended for. The use of images that resembles graffiti would draw their target audience in due to the use of imagery and concept that has been created of teen vibe and can allow them to feel relaxed because they would enjoy reading something that has picture and seems to come alive. Even though in the screen you cant see this, however there are teenagers who are looking at a phone and are in their school uniform. This clearly shows the target audience and also shows that the company knows that kind of things that teenagers get excited by and are interested in.

In this screen show we can clearly see that there are a lot of information and its not as much as the kids and teenagers section. This is due to the fact that this is for parents and adults , therefore they would need more information to make sure that they can keep their child/family member safe from the internet. The use of colours that have been chosen is very questionably due to the lack of colour and pictures. However due to the audience being for adults the use of colours and picture wouldn’t be needed because they wouldn’t be interested in those kinds of things. By having a child on the front with a megaphone shows the importance and how important it is for them to know these facts.

NSTEENS WEBSITEhttp://www.nsteens.org/

This is the logo for the website. This logo would be appealing to both males and female due to the use of neutral colours of grey and white which allows it to appeal to both male and female audience. The use of also have the writing look like graffiti which would mainly appeal to the males but would also appeal to the females because they would think its in interesting concept. By doing this is allows the website not to draw the wrong audience in, so that it doesn’t look juvenile.

This was taken at the top of the website and it clearly show all the links to useful information about the site. By doing this it allows the audience to clearly navigate their way around the website without having any difficulty. The use of the dull and neutral colours used is once again so that the site doesn’t look juvenile and appeal to the wrong audience. By doing this you can clearly understand the audience is probably 14 – 19 year olds. By having the little logos next to each word also makes it appealing to the target audience because they would feel compelled to click it to see what kind of things they would come across.

In this screen shot you can see a varied range of colours and concept to get the audience engaged and interested in the information that the site is trying to show. Through the use of these interact activities this would make fun and interesting for the audience and they would be able to remember the information much better than just reading it on a boring background. At the bottom of the picture it shows some text that relates to the topic of what they are going to do. Each other these change depending on which activity that you do , which keeps things interesting so that they don’t repeat the same thing on the same game.

NSTEENS WEBSITEhttp://www.nsteens.org/This is the first thing that is presented to the audience

when they go on to the website. The use of cartoon, big font and superhero kind of aura intrigues the audience and would make them want to know what the website is for. I think that the colour scheme is very effective because of the contrast in bright colours and dull colours. Due to the background being dull however the drawing being brighter than the background it allows it to stand out and look even brighter. I also think that the use of “ challenge” is effective due to the various different challenged that teens have been doing recently shows that they know their audience very well.

This part of the website is very important because it allows the teens to contact the person in charge of the website in case there's any worries or concerns about the things disclosed within the web. It also give the audience the option of contacting through social media. This would be useful because most teens are on the social media that are listed so it wouldn’t be inconvenient for them to get in touch.

KIDS HEALTHhttp://kidshealth.org/teen

Due to this section of the website being for teens they had to make it appealing yet not boring in order to get their attention. The use of the blue in front of the orange and yellow allows the text and the logo to stand out very well. The use of white writing allows makes it stand it because of the contrast and different within the two colours. The font of the writing also allows it to be easy to read for the teen and its straight to the point lets them know what the article they are about to read it about.

This logo is effective in may different ways. One of them is that is looks like journal/ dairy which is a personal thing that people have, and by having ‘ your personal plan ‘ written on it makes the audience feel like its just for them. The other way that is effective is the range of different colours. Even though the colours aren’t bright and out doing themselves they are still eye catching and effective because there a few of them. This also include the static one in the background of the whole thing.

This logo would relate to teenagers due to the picture of the teen on the website. In order to make it appeal to both males and females I think that the uses of male in the picture would have also been effective. However it still appeals to them even though it’s a female. The use of the teen also on a laptop when the subject is “ online safety” evidently shows what the subject is about and allows the audience to relate to the topic

KIDS HEALTHhttp://kidshealth.org/kid

Once clicking on the kids section of the kids health you are presented with this picture. This is effective with getting the audience to keep engaged with the website and what they are trying to show. This also shows that they are keeping up with trends and what the audience like by presenting them with something they can do in their spare time if they wish to.

This is another interesting concept in order to keep the audience interested in what the site has to offer. In this screen shot it shows the diverse things that the audience can do in order to learn what the website is trying to show, in a fun and productive way.

Cyber Bulling Virushttps://www.youtube.com/watch?v=-5PZ_Bh-M6o

When the video starts to play the first thing we are presented with is the computer like writing. As this is the first thing that we see it has to draw in the audience and makes them want to watch one. The use of having just one word is effective because it doesn’t tell us about what we are going to watch so we are intrigued to know what its about. The use of having the words floating around if effective because it shows that the topic of the subject floats everywhere.

The use of having the bullying actions as if to be people within the social media is creative because its showing that even though they are doing it through social media and behind the computer , they are still people as well. It also shows very well that its peoples inner thoughts that have driven them to do it and that the things that they post are merely what they feel in themselves and feel the need to vent out that anger at someone else.

In this screen shot we can are clearly shown the emotions of the person being bullied. This is effective because it allows the audience to see how the person feels when they are subject to bullying. I also think that they fact that she isn’t wearing any bright or vibrant clothing is effective because it emits of the feelings and moods that she is currently having. Due to the age of the person crying and the theme of social media the audience can estimate that the target audience is for 10 – 15 years old because they may not be totally aware of the dangerous of the internet and the feelings of other about cyber bullying.

This screen shot of the video is showing the audience where they can go if they are a subject of bulling on social media. The way that this was shown is very effective because instead of just saying what they can do the video clearly shows the audience where they should go and gives you information on what to do . This is also effective it is very clear and easy to use through the use of the font and the words that are used within it. The video also stats clearly that this is on every social media site so if they come across cyber bulling they should repot it immediately using the instruction that were presented.

Through having the facts look as in they were a conversation between two people is a creative idea because its like someone is telling the other why bulling is bad. It is also like the person who made the video is directly speaking to the audience about the facts and dangers of cyber bullying. The use of having a black background instead of white even though its for texting effective because it makes the message stand out more as well as the pink writing.

In this screen shot it clearly shows the contrast in the bullying and people standing up for the victim. This is effective because it is written as a comment and is liked . I believe this is operational because it may make people think that by standing up to a bullying or someone being bullied people would like it, and would make them feel better.

In this screen shot it shows us the many things that they internet can do and what it may be used for. This is the introduction of the video informing the audience what the video would be about and shows us how its sets of to do this.

This screen shots shows what seems to be a burglar coming from the computer. This is to show that the internet is not safe and that hackers may personal things. I think this is effective because it literally shows the audience the person coming out of the computer to make it seem like they have stolen the things they need

This screenshot clearly shows the audience the purpose of the video and the message that they are trying to show. The use of underlining the message and having someone do it shows the importance of the message and that everyone needs to watch the video in order to know how to “Stay Sharp On Internet Safety”. The use of the real time drawing is effective because it keeps the audience engaged and awake during the video.

Safe Internet Browsing for Kidshttps://www.youtube.com/watch?v=kUOMpYu7q6s

This screenshot shows the cyber-bullying aspect of the the video. I believe it is effective this way with having the child on the computer as well as the bully next to them because it shows both sides of the point. Even though we cant see the emotions of the victim clearly we are able to see the kind of effect the bully may have.

This screenshot informs the audience about protecting their personal information on the internet. These include things such as passwords, numbers, emails and even bank details. The use of having the eraser make the digits dots to make it private is effective because its like its erasing the mistake that the person has done. Another message that it may have it that if someone post their bank details their accounts may also be erased.

In this screenshot it shows the audience the importance of having a firewall and the protection it gives on your computer. In the screenshot we clearly see the burglar who is stealing the computer and the personal information on it- however it is being stopped due to the firewall.

For this screenshot the audience is presented with bugs and virus that are in envelopes. This is to show that even spams mails may have virus and software's that may damage the computer or laptop. The use of having the bugs in the envelopes is very effective because instead of the narrator merely saying it, having it as a action and drawing it allows it to stay in the audiences mind.

Safe Web Surfing: Top Tips for Kids and Teens Onlinehttps://www.youtube.com/watch?v=yrln8nyVBLU

This screenshot shows the the different kinds of gadgets and devices that may be a target of hacking and any forms of bullying. This is effective because it shows the audience that even if you may be careful any of your gadgets may be at risk.

The audience is presented with this on the screen as they are watching the video. The use of having capitals for the important part of of the sentence shows the importance of the message and that the audience needs to know these. Having the “ absolutely “ bigger than the rest and underlined gives the audience the aura of importance and that they must do as the video says no matter what.

The use of the continues ‘ r ‘ in the forever emphasizes the point that the internet is there for a long time. It also gives it a comedic point to it so that it keeps the audience engages and interacted with what they are saying.

This screenshot is about informing the audience about the keeping a ‘ privacy lock ‘ on their social media contents. By having the most popular social media sites as well as the unknown ones surrounding the lock makes it effective . This is because it shows that any of the social media website that they may be on can be at risk and that it isn't just the most known ones.

By having facts in the video gives it the element of importance. Even though there are some aspects of the video that contains humor the facts gives the audience the realization that the video is very important and that its trying to show them an important message.

In this screen shot the audience is presented with humor about the ‘ new age of the smartphones’ .By doing this it is keeping the audience engaged with what the video is trying to portray however it’s still doing informing the audience about the facts. This part of the video is informing the audience about the dangers that may be lurking on smartphones.

This screen shot informs the audience about the most predictable however silly passwords of 2012. This was used to show the audience that these kinds of passwords are easy for people to guess and for them to easily hack into accounts. After this scene the audience is followed up with a humorous scene to take the tension of the dismay of the password. This allows the audience to feel calm and relax as well as engaged.

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This is another humorous scene that is presented in the video. The us of the person look like they are screaming shows the importance of the text next to it and makes the audience feel like they have to do as it says. It also helps the audience because it allows them to feel like since the cartoon is determined to do it, then they should as well.

This screen shot shows a virus hiding inside the hard rive of a computer. I think that the way that this is presented is effective because it looks like a monster that hides under beds. This gives of the sensation that the virus is scary and that it’s a bad things to have.

This screenshot clearly shows the virus within the computer and the person trying to chase it. This is effective because gives the message that if the person had been careful and had security then they wouldn't’t have to chase the virus and try to catch it. After the audience is presented with the computer shutting down and not working due to the virus and because it had gotten everywhere within the computer.