Social Media and Your Career

SOCIAL MEDIA

Why Your Business is in Social Media

• Personal social site • Information - engage with brands reviewing company updates, photos, and

videos• Collaboration - comment on posts

• Google+ • Newer platform gaining interest• Carries significant weight in terms of SEO and organic search visibility• Features – Hangouts, YouTube, Google Docs, Play

• Professional social site • Focused on connecting business and career advancement• Allows for dissemination of information and collaboration

• Image based social site • Showcase products• Allows target audience to create mood boards

• Text Message Format • Quick updates on what’s going on

Types of Posts

Personal BrandBeing active on social sites with professional content demonstrates ongoing interest in your career and industry

Situates you at the top of mind to your contacts through constant engagement

Positions you as thought leaders should you develop content of you own and create expression

• Profile Image• Who you are – Summary• Content to the public – photos, copy,

video• Frequency

Profile Image

• A pleasant smile• Professional attire• A pleasing background• An interesting angle• A sign of your personality• Clear lighting with a close crop

A financial advisor, stood next to the Merrill Lynch bull to communicate an association with the financial industry.

A marketing job seeker used an image of herself playing a Rock Band guitar which helped her land a job in the creative marketing world.

Who are you?

• Background – Career, Education, Organizations• Recommendations• Connections• Groups• Following• Profile Views• Like/Comment/Share

Create Content and Connect

General Content• Repost company or industry

posts • Create your own post – events

(pre and post), promotions, information, discussion topics

• Engage with associations/interest groups

Targeted Content• Search for current/prospective

customers to follow/friend• Message your pipeline with an

introduction and suggest a showroom/in person visit

LinkedIn Tips

• A Detailed Profile Is A Strong Profile• Temporarily Turn Off Activity

Broadcast• Proofread Your Entire Profile• Do Not Lie About Anything

• Be Active In Linkedin Groups• Personalize Linkedin Email

Requests• Add Linkedin To Your Email

Signature• Connect Linkedin With Twitter• Opt into updates to stay informed

and prompt you to get involved

Sample Activity Updates - LinkedIn

Sample Activity Updates - Twitter

Set Goals

# of Posts/Re-posts ea. Month# of Profile views/Requests to friend or follow# of New Contacts - Message

Questions?Further assistance:

rightbrain@wondermentcreative.com