social media marketing for career tech
DESCRIPTION
Shane Haggerty, Communications Coordinator at Ohio Hi-Point Career Center, and Kelly Herzog, Public Information Coordinator at Miami Valley CTC, presented on social media marketing at the annual Ohio ACTE Conference in Columbus, OH, on August 7, 2008. For more information visit http://ohioactepr.blogspot.comTRANSCRIPT
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Social Media Marketing for Career-Tech
Ohio ACTE Conference
Presented byShane Haggerty, Ohio Hi-Point Career Center
Kelly Herzog, Miami Valley Career Technology Center
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What is Social Media?
Ohio ACTE Conference
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Social Media is:1. A two-way conversation
2. An opportunity to share and collaborate
3. An opportunity to self-publish4. The new media—leveling the playing
field5. Word-of-mouth/Viral
6. It’s all about connecting and community
Ohio ACTE Conference
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Why embrace Social Media?
Ohio ACTE Conference
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*The conversation happens online
*Our target audiences are online
*The tools present opportunities for sharing and collaboration
*Cost-effective marketing and communications
*Build reputation and engage in direct sales
*Reach the masses or your targets
*Easily measure success of campaigns
Ohio ACTE Conference
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An Overview of the Tools
Ohio ACTE Conference
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*Blogs/Microblogs
*RSS Feeds
*Subscriptions
*Social Networks
*Wikis
*Video/Photo Sharing
*Google/Yahoo Groups/Docs
Ohio ACTE Conference
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Example #1-Miami Valley Career
Technology Center
Ohio ACTE Conference
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Web-site
• Revamped our website –www.mvctc.com
• Create individual CT websites• CT websites
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What is Blackboard?
• Blackboard is a Virtual Learning Environment (VLE) that supports online learning and teaching.
• http://my.mvctc.com/
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Using Blackboard Technology
• Personalized postcard with individual web-site links
• Target Freshman based on 8th grade career assessment
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What is Second Life?
• Second Life is a virtual environment on the internet.
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Marketing with Second Life
• Virtual tours• Preview lab environments• Schedule speakers and events
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Example #2-Ohio Hi-Point Career Center
Ohio ACTE Conference
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*Recruitment
*Customer Service
*Internal & External Communications
Ohio ACTE Conference
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Ohio ACTE Conference
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The Problems with Social Media
Ohio ACTE Conference
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*Geographics/Demographics
*It’s a commitment
*Lack of control(Not organized, not controlled, not
on message)
Ohio ACTE Conference
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How to know if you should utilize Social Media
Ohio ACTE Conference
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*Do you have something to say?
*Do you have customers to engage and listen to that are online?
*What can you share with the community and what can the community share with
you?
Ohio ACTE Conference
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The Get Social Project:
The List of 15
Find it on the Ohio ACTE PR Academy Bloghttp://ohioactepr.blogspot.com
Ohio ACTE Conference
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Questions?Thank You!
Visit us online:www.ohiohipoint.com
www.mvctc.com