(Or: How to Update and Not Get Fired)

Social Media and Your Career

Social Media and Your Career

Who Are We and Where Can You Find Us?Alex Audia (@aeaudia @asianmetal)

Christina Morgan (@christinamorgan @songwhale)

Christina Unger (@chick_chris @worldpittsburgh)

Katie Vojtko (@katievpgh @donorpro)

85 Broads, Pittsburgh Chapter@85Pittsburgh

@85 Broads

Social Media and Your Career

Why Are You Here?

Today we’ll look at social media…

…as a professional resource

…as a promotional/networking tool

…as a career (or a part of your job)

…as a way to get yourself fired.

in 45 minutes or less, or your money back! (j/k, VIP sponsors)

Social Media and Your Career

Social Media As A Professional Resource

Social Media and Your Career

Social Media for Your Job Search

googlepleasehire.me

Social Media and Your Career

Social Media for Your Job Search

The Beautiful Part about Linkedin – Everything is searchable. Create your profile with SEO in mind with

keywords and targeted messaging

• Professional and Social Groups

• Certifications and Awards

• Volunteerism and Causes

• Professional Skills

• Introductions through Connections

Social Media and Your Career

Step away from your computer, meet with professionals in the

field you want to work with and join groups of

others interested in social media and

technology.Meetup.com is a great

place to start.

Social Media for Professional Networking

Social Media and Your Career

Social Media for Professional NetworkingAbout.me/YOURNAME

Social Media and Your Career

Social Media for Professional NetworkingBeyond your job hunt, Linkedin is even better for

continued professional networking….

• Professional groups

• Industry Forums and Conversations

• ‘Follow this Company’

Social Media and Your Career

Social Media for Professional GrowthUsing Twitter Hashtags (#PCPGH6)

Social Media and Your Career

Social Media As A Promotional Or Networking Tool

Probably the most obvious & most utilized function of social media.

Social Media and Your Career

Social Media As A Promotional Or Networking Tool

Promotion

• Self promotion vs. business promotion

• Facebook ads, business pages, groups

• Twitter accounts solely for your brand, store, company

• LinkedIn –groups, message boards

Social Media and Your Career

Social Media As A Promotional Or Networking Tool

•Networking for your job vs. Networking for yourself

•Follow accounts or people in your industry

•Interact with them!

•Retweet or mention on Twitter

•Follow accounts or people that align with your brand

•Reach out through common contacts

Networking doesn’t necessarily mean “social” networking

Social Media and Your Career

•Don’t think that others aren’t following you too

•Stay Relevant—maintain your presence, don’t assume you already have one

Social Media As A Promotional Or Networking Tool

Consider this…

Social Media and Your Career

Social Media as Part of Your Career:Managing Your Online Identity (& Possibly Your Company's)

Social Media and Your Career

Why is your company concerned with your personal brand?

•Fear & Ignorance

•Control over ‘company matters’

•Legal risk

Social Media and Your Career

How can you manage your personal brand while keeping your company happy?

•Develop a brand strategy – what does your brand look like?

•Research any company policies and become clear with them

•While you sell yourself, sell your company too – social media can be a great PR tool

Social Media and Your Career

What is your online voice?

What comes up if you Google your company? Your own name?

Manage your online reputation.

“What happens in Vegas stays on YouTube” - Socialnomics

Social Media and Your Career

Meet my Facebook friend, ********:

*Censored for slideshow distribution on the internet. We’re not that mean.

Social Media and Your Career

Is your company or personal brand defined?

•Establish an identity before getting online

•Be consistent with your voice

•Stay consistent and relevant

•Listen to people around you and engage in relevant conversations

Social Media and Your Career

Last but not least!

Ask: Do I want this connected to my name? Ask: Does everyone need to hear about my bad day?

Wait 6 seconds before hitting UPDATE.

And Stay positive.

Social Media and Your Career

Social Media As A Way To Get Fired

Social Media and Your Career

An Analogy

Social Media and Your Career

Five Things That Will Get You Fired (Or At Least Earn You A Really Uncomfortable Meeting)

1. Make an inappropriate comment about your employer (boss, co-worker, client) in a public forum.

1. Make an inappropriate comment about your employer (boss, co-worker, client) in a public forum.

Social Media and Your Career

Social Media and Your Career

Five Things That Will Get You Fired (Or At Least Earn You A Really Uncomfortable Meeting)

1. Make an inappropriate comment about your employer (boss, co-worker, client) in a public forum.

2. Mix up your personal and professional accounts.

Social Media and Your Career

Social Media and Your Career

Five Things That Will Get You Fired (Or At Least Earn You A Really Uncomfortable Meeting)

1. Make an inappropriate comment about your employer (boss, co-worker, client) in a public forum.

2. Mix up your personal and professional accounts.

3. Post irresponsibly. (To include but not limited to: sharing inappropriate photos or videos, bragging about illegal/immoral activities, making racist/sexist remarks, job-hunting.)

Social Media and Your Career

#wienergate

Social Media and Your Career

Social Media and Your Career

Five Things That Will Get You Fired (Or At Least Earn You A Really Uncomfortable Meeting)

1. Make an inappropriate comment about your employer (boss, co-worker, client) in a public forum.

2. Mix up your personal and professional accounts.

3. Post irresponsibly. (To include but not limited to: sharing inappropriate photos or videos, bragging about illegal/immoral activities, making racist/sexist remarks, job-hunting.)

4. Neglect your privacy settings.

Social Media and Your Career

Social Media and Your Career

Five Things That Will Get You Fired (Or At Least Earn You A Really Uncomfortable Meeting)

1. Make an inappropriate comment about your employer (boss, co-worker, client) in a public forum.

2. Mix up your personal and professional accounts.

3. Post irresponsibly. (To include but not limited to: sharing inappropriate photos or videos, bragging about illegal/immoral activities, making racist/sexist remarks, job-hunting.)

4. Neglect your privacy settings.

5. Spending too much time on <insert favorite social media site>

Social Media and Your Career

Social Media and Your Career

A Few Additional Things To Keep In Mind

• Think before you post. How would you feel if your update ended up in the newspaper? Or on the 6:00 o’clock news? Or if your grandmother saw it?

• Consider your entire online presence; not just Facebook and Twitter. What image are you portraying?

• Don’t just “live in the now.” Look to the future. Where do you want to be in 5 years? Do your social media actions support that goal?

• Stop worrying so much!

Social Media and Your Career

Let’s Chat!

Questions?

Comments?

Concerns?

Contributions?