turbo charge your career social media
Post on 20-Sep-2014
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The social media strategies we implement for businesses are largely usable by individuals seeking to improve their career. Unless you’re planning your retirement party, you are a career seeker and the strategies in this deck can be used by you.TRANSCRIPT
Turbo Charge Your Career Through Social Media
I’m a digital marketer, not a career coach. About three years ago I had a life changing experience. Due to the fact I am the owner of a digital marketing agency, and a frequent speaker on social media marketing, I was asked to speak to a large group of unemployed professionals. The premise was that the principles of social media marketing for a business are applicable to people looking for a job.
The experience was eye opening! I learned that many people do not know how to harness the power of social media in their career. And, I learned that the strategies we implement for businesses are largely usable by individuals seeking to improve their career.
Unless you’re planning your retirement party, you are a career seeker and the strategies in this deck can be used by you.
To your success,Bernie Borges
Turbo Charge Your Career Through Social Media
AgendaAcquire the Mindset of a TriathleteSocial Networking BasicsSocial Networking AdvancedBecome an Entrepreneur in your CareerBuilding Your Personal BrandGood Enough Isn’t
Acquire the Mindset of a Triathlete
Acquire the Mindset of a Triathlete• Set written goals • Get a coach• Accountability partner• Join clubs• Develop a routine• Work on your technique• Find educational
resources• Make a commitment
http://www.slideshare.net/opinionwatch/online-reputation-for-job-seekers-report-crosstab
Your Career Development Is Your Job
Have a Content Strategy Social & Professional Credibility Social Networking Accountability coach Measure Action Steps Measure Progress Weekly Reviews Dedicated Workspace Make Time for Exercise
http://money.cnn.com/2010/07/30/news/economy/building_your_brand.fortune/index.htm
Being Social Media Savvy Not Optional
Answer These 3 Questions
Are You a Digital Immigrant or Native?
Are You Likable?
Are You (Digitally) Invisible?
Building Your Personal Brand Not Optional
• You are a Brand!• For What Do You Want to
Be Known?• Comment on Relevant
Blogs• Set up RSS Dashboard of
Relevant Content• Share your Expertise• Be a Reliable Source of
Content
Build your brand…and expand your career
http://money.cnn.com/2010/07/30/news/economy/building_your_brand.fortune/index.htm
Today Content Rules
Professional & Social Credibility• Build your Personal Brand• Be Social• Share Photos• Share your Professional
Expertise• Be Visible• Volunteer• Build Relationships (Global)• Be Human!
Professional & Social Credibility
Own Your Name Online– Google– Social Networks– Website– Blog
Secure Vanity URLshttp://www.facebook.com/bernie.borgeshttp://www.linkedin.com/in/bernieborges
SOCIAL NETWORKING BASICS
Three Social Networking Requisites
• Twitter• LinkedIn• Facebook
http://www.linkedin.com/in/bernieborges
http://twitter.com/berniebay
http://www.facebook.com/bernie.borges
• Pinterest• Instagram• Slideshare• Quora
Other Social Networking Sites
The Next Big Thing….Pinterest
LinkedIn Basics• 100% Completed Profile• Give Recommendations• Ask for Recommendations• Update your Status Daily• Seek New Connections• Follow Companies of
Interest• Join Groups
Facebook Basics• 100% Completed Profile• Paint a Clear Picture of YOU• Connect to Friends and
Business Colleagues• Be Social• Avoid controversy• Seek New Connections• Follow Companies of
Interest• Join Groups
Build Social Credibility!
Twitter Basics• 100% Completed Profile
w/Picture• Be Interesting• Share Links to Articles• Search/Find Like Minded People• Update Your Status Multiple
Times/Day• Follow Friends and Business
Colleagues• Mix Professional with Social• Create a branded design
SOCIAL NETWORKING ADVANCED
LinkedIn Advanced• Display current and past
positions• Add apps that differentiate you • Update your profile periodically• Be active in groups• Seek new connections• Read connections digest• Read company updates • Conduct Polls• Add skills to your profile
LinkedIn Advanced: Skills
LinkedIn Advanced: Profile
• Robust summary• Daily status updates
LinkedIn Advanced: Group Discussions
LinkedIn Advanced: Polls
LinkedIn Advanced: Who’s Viewed Your Profile?
LinkedIn Advance: Use Messages Wisely
LinkedIn Advanced: Events
LinkedIn Advanced: Add Slideshare Apphttp://www.slideshare.net/bernbay/risk-mitigation-in-social-media-marketing
LinkedIn Advanced: Add Blog App
LinkedIn Advanced: Read Network Updates
LinkedIn Advanced: Read Network Updates
LinkedIn Advanced: Read Network Updates
LinkedIn Advanced: New Connections Summary
LinkedIn Advanced: Answers
LinkedIn Advanced: Answers
LinkedIn Advanced: Advanced Search
LinkedIn Advanced: 4 Ways to Add Connections
LinkedIn Advanced: 4 Ways to Add Connections
LinkedIn Advanced: 4 Ways to Add Connections
LinkedIn Advanced: Network Mining
– Profile Mining– Company Mining
LinkedIn Advanced: Profile Mining
LinkedIn Advanced: Profile Mining
LinkedIn Advanced: Profile Mining
LinkedIn Advanced: Profile Mining
LinkedIn Advanced: Profile Mining
LinkedIn Advanced: Profile Mining
LinkedIn Advanced: Company Mining
LinkedIn Advanced: Company Mining
LinkedIn Advanced: Company Mining
LinkedIn Advanced: Company Mining
LinkedIn Advanced: Follow Companies
LinkedIn Advanced: Job Searching
LinkedIn Advanced: Job Searching
LinkedIn Advanced: Groups
LinkedIn Advanced: Groups
LinkedIn Advanced: Groups
LinkedIn Advanced: Groups
LinkedIn Advanced: Groups
LinkedIn Advanced: Network Statistics
LinkedIn Advanced: Network Statistics
Facebook Advanced: Social Credibility
Secure Vanity URLhttp://www.facebook.com/bernie.borges
Facebook Advanced: Lists
• Build Lists to Segment Your Connections
Facebook Advanced: Messages
• Send Messages of Interest to Lists
Facebook Advanced: Company Pages
• Follow Company Pages Daily
Facebook Advanced: Groups
Facebook Advanced: Branchout
Twitter: @berniebay
Twitter • Schedule Tweets Daily• Use Twellow to Find People• Give Shoutouts and Retweets• Use Twitter Search • Share Other’s Content• Share Your Content• Use & Study Hashtags• Set up Columns for Keywords/People to Follow• Consider Multiple Twitter Accounts
Twitter: Schedule Tweets Daily
Twitter Advanced: Follow # Streams
Twitter Advanced: Find People to Follow
Twitter Advanced: Conduct Research
• Use www.Search.Twitter.com
Twitter Advanced: Mobile Devices
http://www.flickr.com/photos/yum9me/4763305262/
Consider Mix of Demand & Supply Redefine Definition of “J O B” Become Opportunistic Monetize Your Passion Become a Content Publisher
BE AN ENTREPRENEUR IN YOUR CAREER
Become a Blogger
Be an Entrepreneur in Job Search
Be an Entrepreneur in Job Search
Be an Entrepreneur in Job Search
89
Be an Entrepreneur in Job Search90
Using Brainshark to Market Content
93
Build Your Personal Brand
• Share your Expertise• Volunteer• Coach• Speak• Promote Others• Always Build Relationships• Launch blog/website in your name
www.bernieborges.com
95Develop The Brand Called You
• Authenticity rules• Alignment w/the corporate
brand• Content driven• Not all about “me”
Manage the Brand Called You• Online– Content– Social networks
• Offline– In the office– Events– In the
community• Hybrid
Personal Branding Outside the Organization
• Networking– Seek out influencers– Become an influencer– Best practices (common sense)– Avoid “worst” practices
98Making Time for Personal Branding
• Requires two levels of permission– Self– Employer
• Some structure is good• Flexibility is a must• Real-time is reality
Build Your Personal Brand
Build Your Personal Brand
Become a Publisher of Content
• Commit to at least two content assets– Book– Blog– Video– White Papers– Podcast Show
Think Like a Triathlete Be Who You Aspire to Be Build Your Personal Brand Be a Content Producer Always be Networking Measure Everything You Do
GOOD ENOUGH ISN’T
Connect with Bernie BorgesTwitter: http://twitter.com/#!/berniebay
LinkedIn: http://www.linkedin.com/in/bernieborges
http://www.facebook.com/findandconvert
www.facebook.com/CareerCentral.BernieBorges
Subscribe to my blogs http://www.findandconvert.com/blog http://www.bernieborges.com/blog
YouTube http://www.youtube.com/user/bernbaybb
Pinterest: http://pinterest.com/bernieborges/
Social Networking for Job Seekers
Training video available online at Amazon:http://bit.ly/snjsamzn