social media and public health - presentation at office of women's health grantee meeting
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Using Social Media
OWH Grantee MeetingOctober 24, 2011
Michelle Samplin-Salgado, AIDS.gov/JSIAisha Moore, AIDS.gov/JSIIngrid Floyd, Iris House
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1. Define how to use new media in response to public health issues.
2. Describe the steps involved in developing a new media strategy.
Learning Objectives
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Your name & organizationWhat’s one community you would like to better engage?
What was your first job?
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“Consumers want their health information when they want it, how they want it and in whatever quantities they want it.”*
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plug for data:
pewinternet.org
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86% of women
go online for health information (compared to 73% of men)
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69% of women
Use social media
(compared to 60% of men)
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ThenOne Many
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Now
Many Many
One Many
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Connect. Create. Collaborate. Engage.
Listen.
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To learn
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To connect
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To engage
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To make health fun
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To host a conversation
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To showcase creativity
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To collaborate
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To be a source of information
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To ask for feedback and express gratitude
• Ask questions of supporters and use answers to guide decisions
• Thank supporters publicly
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To gain support
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To get support
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Connect. Create. Collaborate. Engage.
Listen.
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+ you
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Making it happen
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Who are you trying to reach??
PEOPLE:
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What do you want to accomplish? (Decide on your objective before you decide on technology. Then figure out how to measure it.)
OBJECTIVES:
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How will you meet your objectives?(Consider your overall communications plan, organizational culture, and capacity)
STRATEGY:
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What’s an appropriate technology?(A wiki. A blog. A widget. Once you’ve defined your audience, objectives, and strategy, you can decide.)
TECHNOLOGY:
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Listen
Engage
Create Content
Generate Buzz
Build a movement
Adapted from Beth Kanter, http://is.gd/cX1Dj
Crawl Walk Run Fly!
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Listen
Engage
Create Content
Generate Buzz
Build a movement
Adapted from Beth Kanter, http://is.gd/cX1DjCrawl Walk Run Fly!
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challenges
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What would success look like to YOU?
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200 of Alabama A& M Students in this Mosaic. We are all Facing AIDS Together.
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Take one step…In the next 5-7 days:
1.For your PROGRAMS / ORGANIZATIONS: Listen to your clients & communities – ask them how they use new media tools
2.For YOU: Try one new media tool to “listen” & use social media tools to connect.
3.For all of us – as a NETWORK: Find and listen to your peers on-line
Adapted from Dan Cohen, Full Court Press Communications, http://slidesha.re/dOFpnp
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vcdc.gov/healthcommunication/ToolsTemplates/SocialMediaToolkit_BM.pdf
wearemedia.org
AIDS.gov/using-new-media
Idealware.org/reports/socialmedia
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[email protected]@jsi.com
blog.AIDS.gov
twitter.com/AIDSgov
facebook.com/AIDSgov
flickr.com/AIDSgov
youtube.com/AIDSgov
foursquare.com/AIDSgov
http://m.AIDS.gov
http://locator.AIDS.gov