Going GreenGoing Green20102010

2010 FALL 2010 FALL PresentationPresentation

BRAND BRAND POWERPOWER

What’s In a BRAND?What’s In a BRAND?

Trusted, Valued Source

The Power The Power of of

BRANDINBRANDINGG

ROIROI

#1 in #1 in Avg Avg

Issue Issue RdrsRdrs

#1 in #1 in High High RdrsRdrs

#1 in #1 in APEXAPEX

FOCUS:FOCUS:#1 Average Issue #1 Average Issue Readers (Office + Readers (Office + Hospital)Hospital)

Media-Chek:Media-Chek:#1 High Readers #1 High Readers (Office + Hospital)(Office + Hospital)

Media-Chek:Media-Chek:#1 APEX #1 APEX (Office + Hospital)(Office + Hospital)5 STRAIGHT YEARS5 STRAIGHT YEARS

PROOF PROOF STATEMENT= STATEMENT=

ROI ROI

What’s In a #1 BRAND?What’s In a #1 BRAND?

What’s In a #1 BRAND?What’s In a #1 BRAND?

What’s In a #1 BRAND?What’s In a #1 BRAND?

FOCUS/Average Issue Readers #1 FOCUS/Average Issue Readers #1

What’s In a #1 BRAND?What’s In a #1 BRAND?

High Readers High Readers

What’s In a #1 BRAND?What’s In a #1 BRAND?

Media-Chek/APEX #1 for 6 Straight Media-Chek/APEX #1 for 6 Straight YearsYears

Medical JournalsMedical JournalsPharma RepsPharma RepsMedical ColleaguesMedical ColleaguesPharma Company MailingsPharma Company MailingsReference PublicationsReference PublicationsPrescription PadsPrescription PadsFaxed InformationFaxed InformationCME CoursesCME CoursesDinner MeetingsDinner MeetingsMedical Conference & SymposiaMedical Conference & Symposia

Video (DVD, CD,VCR)Video (DVD, CD,VCR)Audio CassettesAudio CassettesMedical radio programmingMedical radio programmingE-ConferencesE-ConferencesE-CMEE-CMEE-DetailingE-DetailingGovernment BulletinsGovernment BulletinsMedical Websites/PhysiciansMedical Websites/PhysiciansMedical Websites/ConsumersMedical Websites/Consumers

Journals Rank #1 Across All Specialties Journals Rank #1 Across All Specialties

MARS Medical Med/Surg Readership Study December 2008MARS Medical Med/Surg Readership Study December 2008

Medical Information Sources

Medical Information Sources

OB/GYN

OBG Management COVERS the OBG Management COVERS the WATERFRONTWATERFRONT

Medical Information Sources

Medical Information Sources

Ob/Gyn Journal DashboardOb/Gyn Journal Dashboard

Women’s Health Landscape

Women’s Health Landscape

ORIGINAL ORIGINAL ILLUSTRATIONSILLUSTRATIONS exceptional art every issueexceptional art every issue

BOLD LOOKBOLD LOOK:: contemporary fonts, strong images, contemporary fonts, strong images, symbols and signposting.symbols and signposting.

STRONG STRONG HEADLINESHEADLINES:: grabbing titles grabbing titles that pique reader interestthat pique reader interest

PRINT/WEB PRINT/WEB SYNERGY SYNERGY Web exclusives, Videos, Audiocasts, Web exclusives, Videos, Audiocasts, Social networkingSocial networking

Editorial ExcellenceEditorial Excellence

Strong BRANDING Consistency—across all Strong BRANDING Consistency—across all channelschannels

TIMELY CONTENTTIMELY CONTENT:: Up to Date breaking newsUp to Date breaking news

PRINT/WEB LINKAGEPRINT/WEB LINKAGE Video, audioVideo, audio

COVER to TOCCOVER to TOC:: Extends reader pull throughExtends reader pull through

TOC—Integrating Print & Online ContentTOC—Integrating Print & Online Content

Editorial ExcellenceEditorial Excellence

Dramatic GraphicsDramatic Graphics

Editorial ExcellenceEditorial Excellence

US NEWS & World Report rankings of Gynecology 2009US NEWS & World Report rankings of Gynecology 2009

Editorial Board ExcellenceEditorial Board Excellence

PHYSICIANPHYSICIAN INSTITUTIONINSTITUTION SPECIALTY SPECIALTY AREAAREA

Robert Barbieri, MDRobert Barbieri, MD Brigham & Women’s HospitalBrigham & Women’s Hospital Reproductive Reproductive EndoEndo

Linda Bradley, MDLinda Bradley, MD Cleveland Clinic FoundationCleveland Clinic Foundation Gyn SurgeryGyn Surgery

Harold Fox, MDHarold Fox, MD Johns Hopkins Medical InstituteJohns Hopkins Medical Institute Perinatology, Perinatology, MFMMFM

Amy Garcia, MDAmy Garcia, MD University of New MexicoUniversity of New Mexico Gyn SurgeryGyn Surgery

Steven Goldstein, Steven Goldstein, MDMD

New York Univ. School of New York Univ. School of MedicineMedicine

UltrasoundUltrasound

Cheryl Iglesias, MDCheryl Iglesias, MD Washington Hospital CenterWashington Hospital Center UrogynecologyUrogynecology

Andrew Kaunitz, MDAndrew Kaunitz, MD University of FloridaUniversity of Florida ContraceptionContraception

Larry Kilgore, MDLarry Kilgore, MD University of AlabamaUniversity of Alabama Gyn OncologyGyn Oncology

Barbara Levy, MDBarbara Levy, MD Franciscan Health SystemsFranciscan Health Systems Gyn SurgeryGyn Surgery

JoAnn Pinkerton, MDJoAnn Pinkerton, MD University of VirginiaUniversity of Virginia MenopauseMenopause

John T. Repke, MDJohn T. Repke, MD Penn State College of MedicinePenn State College of Medicine Perinatology, Perinatology, MFMMFM

Joseph Sanfilippo, Joseph Sanfilippo, MDMD

Magee-Women’s HospitalMagee-Women’s Hospital Fert, MenopauseFert, Menopause

James Simon, MDJames Simon, MD G Washington University HospitalG Washington University Hospital Menopause Menopause

Topic IDTopic ID TestingTesting

Author Author SolicitationSolicitation

ManuscriptManuscript11stst Edit Edit

Peer Peer ReviewReview

Barbieri Barbieri ReviewReview

Final ArticleFinal ArticleEditEdit

Post-testPost-test

Peer Review ProcessPeer Review Process

Ensures Readership in Print & OnlineEnsures Readership in Print & Online

ORIGIN of EDITORIAL:

90% solicited90% solicited10% submitted10% submittedOf submitted: Of submitted: 80% rejected80% rejected

SubtotalsSubtotals OBSTETRICS & GYNECOLOGYOBSTETRICS & GYNECOLOGYOfficeOffice 30,95430,954 Hospital (including residents)Hospital (including residents) 5,881 5,881 OtherOther 2,353 2,353

39,18839,188GYNECOLOGIC ONCOLOGYGYNECOLOGIC ONCOLOGY

OfficeOffice 340 340Hospital (including residents)Hospital (including residents) 66 66 OtherOther 27 27

433433MATERNAL-FETAL MEDICINEMATERNAL-FETAL MEDICINE

OfficeOffice 350 350 Hospital (including residents) Hospital (including residents) 132 132

OtherOther 64 64 546 546 REPRODUCTIVE ENDOCRINOLOGYREPRODUCTIVE ENDOCRINOLOGY

OfficeOffice 508 508Hospital (including residents)Hospital (including residents) 44 44

OthOtherer 34 34 586 586

GRAND TOTALGRAND TOTAL 40,75340,753

Full Audience Penetration:

Print

Full Audience Penetration:

Print

Reader ResearchReader Research

Surveys

VirtualEditorial

Board

Social Networking

Commitment Commitment to year round to year round

ExcellenceExcellence

Coverage of 650,000Coverage of 650,000 PhysiciansPhysicians

The Quadrant PortfolioThe Quadrant Portfolio

Coverage of 650,000Coverage of 650,000 PhysiciansPhysicians

The Quadrant PortfolioThe Quadrant Portfolio

Single Single

TopicTopic

Programs

Multimedia Capabilities Provide Clinical and Patient Education in Women’s Healthcare

Circulated to a Cohesive Blend of Female Health Specialists

++

40,000 ObGyns

12,000 Primary Care Physicians

8,000 Nurse Practitioners60,000 Female Health Specialists

Saturate the Message as it Saturate the Message as it resonates through the resonates through the women’s healthcare women’s healthcare community. Double Your community. Double Your Share of Voice to OBGYNS Share of Voice to OBGYNS and Women’s healthcare and Women’s healthcare Providers with a 2Providers with a 2ndnd wave of wave of reiteration to……..reiteration to……..

A 3 or 5 -minute CLICK MOVIE willprovide voice over and documentary style depiction of your educational message. The “Movie” is similar to an Infomercial broadcasting key message points to healthcare professionals and their patients.

The CLICK MOVIE will be hosted on The Female Patient and OBG Management home sites as well as facebook fan pages for Mass Exposure!for 12-Months. The Women’s Health Alliance will be responsible for: Content Development Production Program Management

CLICK MOVIE for Healthcare Providers Expands Awareness and Increases Longevity!

Healthcare Professional Education

  

http://www.impactmovie.com/saladax/

The Women’s Health Network Delivers Your Educational Message Directly to Healthcare

Providers! 10 Reasons to Choose Us:

1. The only network that can provide educational dominance and message saturation throughout the women’s health market

2. Over 75 years of combined experience

3. Content development done right the first time

4. Relationships with and access to thought leaders, and associations

5. Tremendous client service

6. Cost effective and budget conscious

7. Sense of urgency– quick turn-around

8. Credibility and recognition of established titles

9. Distribution of enduring materials (economical & efficient)

10. Free promo in journal and on web sites, bonus distribution at medical meetings

PRINTPRINT

ONLINEONLINE

MOBILEMOBILE

SOCIAL SOCIAL NETWORKSNETWORKS

THE CHANNELSTHE CHANNELS

THE BRANDS THE BRANDS

SOCIAL SOCIAL NETWORKSNETWORKS

AUDIOAUDIOVIDEOVIDEO

PRINTPRINT

The Quadrant ChannelsThe Quadrant Channels

2010 New Multimedia Programs

2010 New Multimedia Programs

INTRODUCING: INTRODUCING:

Promotion Plus

Traditional Promotion Custom Promotion

PRINTPRINTJournal AdvertisingJournal Advertising

CUSTOM MEDIACUSTOM MEDIACover Tips*Cover Tips*Outserts*Outserts*

Patient Tear SheetsPatient Tear Sheets *eDetailingeDetailing

Event SponsorshipEvent SponsorshipeNewsletterseNewsletters

eBlastseBlastsOut of the PipelineOut of the PipelineMarket ResearchMarket Research

Mobile AppsMobile Apps

ONLINEONLINESponsored WebcastsSponsored Webcasts

BannersBannersOBG FinditOBG Findit

eTOCeTOCAudiocastsAudiocasts

* All Print is commissionable

Promotion Plus— It’s all about

the Brand

Promotion Plus— It’s all about

the Brand

INTRODUCING: Promotion PlusINTRODUCING: Promotion Plus

15% Off Onlineand

10% Off Custom Media

10% OffCustom Media

15% OffOnline

20% OffOnlineand

15% OffCustom Media

Multi Channel bundling optionsMulti Channel bundling options

Print + Online

Print + Custom Media

Online+ Custom Media

Print + Online

+ Custom Media

Promotion Plus— It’s all about the Brand

Promotion Plus— It’s all about the Brand

TEXT TEXT TEXT TEXTPRINTPRINT ONLINEONLINE AUDIOAUDIOVIDEOVIDEO

MOBILEMOBILE EVENTSEVENTS

Promotion Plus— Channel Benefits

Promotion Plus— Channel Benefits

•Cost effective, multichannelmultichannel visibility

•Combined frequencyCombined frequency access with Promotion Plus

•Agency discount applies to print onlyprint only

•All promotion counts towards corporate incentivecorporate incentive program

•Totally customizable programs to fit your unique needsyour unique needs

•Easy to implement with a single insertion ordersingle insertion order

CIRCULATION: 90,000 inclusive of the following core CIRCULATION: 90,000 inclusive of the following core specialties: specialties:

* Ob/gyns * IVF clinicians & researchers * Primary care * Ob/gyns * IVF clinicians & researchers * Primary care physicians * NP/PAs * International members of physicians * NP/PAs * International members of the ASRMthe ASRM

A Targeted Delivery Option

A Targeted Delivery Option

OBG Management What’s In It For YOU?

OBG Management What’s In It For YOU?

Brand identity, recognition & Brand identity, recognition & resultsresults

Multichannel outreach & accessMultichannel outreach & access

Value for every dollar you spendValue for every dollar you spend

Proven resultsProven results

A better, greener outcome, A better, greener outcome, PROMISE!PROMISE!