Social Media 101 FOR YOUR BUSINESS Anoop Aulakh

About MeDigital Marketing & Growth Consultant

Managed social campaigns for Vancouver Canucks, Tourism New Mexico

Passionate about helping brands communicate effectively

AGENDA▸ What is Social Media

Marketing?▸ Getting Started▸ Facebook▸ Twitter▸ Instagram▸ Strategies for Success▸ #TrueSurrey

WHAT IS SOCIAL MEDIA MARKETING?

Social Media MARKETINGGaining web traffic & attention through social media sites

81%Research online before making big purchase

60%SMBs have gained new customers through social media

WHY SOCIAL MEDIA?

Easy way to learn about customers

WHY SOCIAL MEDIA?

Helps you establish trust and authority

WHY SOCIAL MEDIA?

Reduce your overall marketing costs

WHY SOCIAL MEDIA?

Offer Better Customer Service

WHY SOCIAL MEDIA?

Attract & educate new customers

WHY IS SOCIAL MEDIA DIFFICULT?▸ Social media

has many channels, many conversations, lots of noise

▸ Poor planning; unrealistic expectations

GETTING STARTEDWhich Channels Are Right For You?

WHERE DO YOUR CUSTOMERS HANG OUT?

B2CFacebookInstagramPinterest

B2BLinkedIn

BOTHBlog

TwitterYouTubeGoogle+

1.FACEBOOK

FACEBOOK▸ Central Hub for

brand news

▸ Share pictures, status updates, events

▸ Easy way for brands to engage with customers and comment on activity or updates

3 Quick Steps

Username/URL

Profile Pictures

Bio

2.TWITTER

TWITTER▸ 140 character

updates▸ Great for news and

customer questions

▸ Fastest way to share and engage with customers in real time

3 Quick Steps

Username/URL

Profile Pictures

Bio

3.INSTAGRAM

INSTAGRAM▸ Mobile photo

sharing app with style filters

▸ Hashtags are key to being discovered

▸ Great way to create share bold visual content

3 Quick Steps

Username/URL

Profile Pictures

Bio

STRATEGY FOR SUCCESS

“Marketing is no longer about the stuff that you make, but about the stories you tell.

-Seth Godin

THE GOLDEN RULE OF CONTENT

30/60/1030% Owned60% Curated10% Promotional

THE GOLDEN RULE OF CONTENT

30/60/1030% Owned60% Curated10% Promotional

▸ Grassroots movement to foster civic pride

▸ Highlights positive things

Surrey has to offer

▸ Empowers residents and businesses to become TrueSurrey brand ambassadors

▸ As a business community, we are stronger together

▸ Support each other online through

shares, tags, and likes

▸ Need content? Search #TrueSurrey

PROTECTING YOUR BRAND

▸ Remember: The internet never forgets

▸ Don’t be too spammy – listen and

add value; don’t just present your marketing

▸ Use the same decorum you’d use in any public event representing your brand

INSIGHTSHoneyBee Centre

SOCIAL STRATEGY

▸ Most active on Facebook

▸ Secondary channels: Instagram, Twitter

▸ Time spent on social marketing: 60-90 mins daily

SOCIAL STRATEGY

▸ Have a dedicated team member focusing on social

▸ Curate content from fans, and interesting facts about honey

▸ Biggest Challenges: trial & error of finding what works; limited time

“Don't spend all your time talking AT your fans - engage with them, initiate conversation, and provide something interesting to respond to, or they'll tune you out.

-HoneyBee Centre

NEXT STEPS…▸ Choose 1 or 2 channels

relevant to your customers▸ Set up your profiles▸ Create a simple content plan

that works for you▸ Use #TrueSurrey to discover

content and support community