social media 101 for your small business
TRANSCRIPT
Social Media for Your Small Business
Presented by: Terri Marascio @tmarasciofacebook.com/mintmarketingsolutions
My Background
Hospitality/Business Degree from the University of New Hampshire
Operations, Marketing and Sales in hotel industry and online for Ticketmaster, CitySearch, CareerBuilder.com, Advertising Agency
Helping small businesses without marketing departments navigate social media
I Don’t Need Social Media. Really?
As of September 2013, 73% of online adults use social networking sites
Every second 8000 users like a photo on Instagram
4.2 billion people use their mobile device to access social media sites
LinkedIn powers 50% of the world’s hires
There are over 288 million active users on Twitter
23% of Facebook users check their account more than 5 times per day and share 1 million links every 20 minutes
60% of consumers say the integration of social media makes them more likely to share products or services
Source: digitalmediabuzzblog.com, Pew Research, Mashable
Why Do We Use Social Media?
Be Educated
Stay Informed
Be Entertained
Show Support
Receive Discounts or Promotions
Connect with Friends, Family, Community
Why Do Businesses Use Social Media?
Branding
Word of Mouth Marketing
Reputation Management
Find out What Works and What Doesn’t
Helps with Search Engine Rankings
Cost-Effective Marketing and Advertising Alternative
Who Uses Social Media?*
*Source: Mashable.comApril, 2013
Where are Adults on Social Media?*
*Source: Mashable.comApril, 2013
Pay Attention to YOUR Audience
Google Place Page
You NEED to claim your profile and make sure the data is accurate.
Ask for REVIEWS!
Upload Photos and Videos
YouTube - VIDEOS
Great for Search Engine Optimization/owned by Google
Engaging for all audiences – add to your website, social media, etc.
Tag your videos
Teach someone something!
Converting into Leads
Utilize a ‘squeeze page’ or lead page magnet to gather email addresses and provide a way to continuously communicate with new leads – eventually turning them into sales.
Blogs + Expert/Thought Leader = Sales
Blogs establish you as an expert or thought leader.
Blogs require planning, however, you can reuse and recycle content from other sources – SlideShare Presentations, InfoGraphics, Q&As, interviews, speeches, debunking myths, funny stories, lessons learned, Top 5 Tools, etc.
Tips
Think about MOBILE – most people are accessing from mobile devices – make sure your website is not flash based
Have a great logo – clear, intriguing, eye catching
Pick a social media platform (or 2) that your audience is on and make it great, be consistent, ask for help
Take your fans behind the scenes with photos, videos and Q&As, etc.
Offer contests, discounts and giveaways via trackable social media sources, they WILL pay off in the long run
Put your social media information on EVERYTHING!
Tips
Make sure your location, address, phone number, website, directions, parking, etc. is located on your Facebook page and Website– use all your ‘real estate’ in the About Section – Change up your timeline cover often to reflect what’s going on at your business
Use the full area of your Twitter profile for descriptions and more information for followers – get a great background and images
Post photos from the event (ask someone to be responsible for this) – gets people excited about ‘what they are missing’ – TWEET!
Use the EVENT tab on Facebook to post your event information and it will ‘invite’ Fans to attend!
Start an email list and send out a weekly/monthly newsletter
Tips
Integrate any PRINT, radio or TV with your social media
Email signatures, paper goods, etc. should have your social media information or website link included
Make your social media accessible on your website with Like Boxes, Twitter Feeds or links
Don’t make people search to interact with you – be where your fans ARE – don’t know? Research!
Take surveys, ask questions, teach them something. Entertain. Speak from the heart.
Reward loyalty! Thank your clients/fans personally by name online. People love to see that you acknowledged them.
Continue the Conversation…
Terri Marascio, President/CEO – Mint Marketing Solutions
Phone: 704-980-9667
www.mintmarketingsolutions.com
Email: [email protected]
Twitter: www.twitter.com/tmarascio
Facebook: www.facebook.com/mintmarketingsolutions
LinkedIn: www.linkedin.com/in/terrimarascio
Flickr: www.flickr.com/MintPhotoTM