social marketing reference guide · social media. the bad news is that the aver- age marketer is...

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SOCIAL MARKETING REFERENCE GUIDE Topics Website Optimization Building Traffic Blogs Email Facebook Twitter LinkedIn YouTube Includes overviews and suggestions for integrating electronic media with you marketing communica- tion strategy. Contact Information Nevin Mann, CCFE Johnson-Woodford Company [email protected] 215-758-2181 office Reprinted from The Director, November 2010

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Page 1: SOCIAL MARKETING REFERENCE GUIDE · social media. The bad news is that the aver- age marketer is clueless about how to use it to his or her advantage. If competitors cre- ate a fan

SOCIAL MARKETING REFERENCE GUIDE

Topics

Website Optimization

Building Traffic

Blogs

Email

Facebook

Twitter

LinkedIn

YouTube

Includes overviews and suggestions for integrating

electronic media with you marketing communica-

tion strategy.

Contact Information

Nevin Mann, CCFE

Johnson-Woodford Company

[email protected]

215-758-2181 office

Reprinted from The Director, November 2010

Page 2: SOCIAL MARKETING REFERENCE GUIDE · social media. The bad news is that the aver- age marketer is clueless about how to use it to his or her advantage. If competitors cre- ate a fan
Page 3: SOCIAL MARKETING REFERENCE GUIDE · social media. The bad news is that the aver- age marketer is clueless about how to use it to his or her advantage. If competitors cre- ate a fan
Page 4: SOCIAL MARKETING REFERENCE GUIDE · social media. The bad news is that the aver- age marketer is clueless about how to use it to his or her advantage. If competitors cre- ate a fan
Page 5: SOCIAL MARKETING REFERENCE GUIDE · social media. The bad news is that the aver- age marketer is clueless about how to use it to his or her advantage. If competitors cre- ate a fan
Page 6: SOCIAL MARKETING REFERENCE GUIDE · social media. The bad news is that the aver- age marketer is clueless about how to use it to his or her advantage. If competitors cre- ate a fan
Page 7: SOCIAL MARKETING REFERENCE GUIDE · social media. The bad news is that the aver- age marketer is clueless about how to use it to his or her advantage. If competitors cre- ate a fan
Page 8: SOCIAL MARKETING REFERENCE GUIDE · social media. The bad news is that the aver- age marketer is clueless about how to use it to his or her advantage. If competitors cre- ate a fan
Page 9: SOCIAL MARKETING REFERENCE GUIDE · social media. The bad news is that the aver- age marketer is clueless about how to use it to his or her advantage. If competitors cre- ate a fan