Social Meta Tags

For the Search Marketer

Jennifer Sable LopezDirector of Community at Moz

@jennita

The SEO Mind

Mmmm,

SERPs

Keywords

Title Tags

Meta

Description

Keyword Rich Title Tag

Missing Meta Description

Google pulls from content instead,

based on your keywords

How does this look on

Social?

@jennita #SMX #23D

Facebook

Not too bad,

eh?

@jennita #SMX #23D

Pinterest

Oooh! Pretty

picture

@jennita #SMX #23D

Google+

Ouch.

@jennita #SMX #23D

Twitter

Snooze...

Social ≠ Search

Let’s fix sharing!

@jennita #SMX #23D

Nutella SERP

@jennita #SMX #23D

Sharing Nutella on Facebook

OpenGraph

http://ogp.me

@jennita #SMX #23D

Facebook

@jennita #SMX #23D

OpenGraph - http://ogp.me

<!-- Open Graph data -->

<meta property="og:title" content="Title Here" />

<meta property="og:type" content="article" />

<meta property="og:url" content="http://www.example.com/" />

<meta property="og:image"

content="http://example.com/image.jpg" />

<meta property="og:description" content="Description Here" />

@jennita #SMX #23D

Facebook Debugger

https://developers.facebook.com/tools/debug

Twitter Cards

https://dev.twitter.com/docs/cards

@jennita #SMX #23D

Summary Card (default)

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Summary Card - Large Image

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Twitter Card Code

<!-- Twitter card data -->

<meta name="twitter:card" content="summary">

<meta name="twitter:site" content="@twitterhandle">

<meta name="twitter:creator" content="@AuthorTwitter”>

<meta name="twitter:title" content=”Title specific to

Twitter – short works great!">

<meta name="twitter:description" content=”Remember this is

being shared on Twitter, make it enticing to the FB user.">

<meta name="twitter:image" content=”image URL for the image

you want to display">

@jennita #SMX #23D

Twitter Card Validator

https://dev.twitter.com/docs/cards/validation/validator

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Add Your Site

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Twitter Card Analytics

Pinterest – Rich Pins

https://developers.pinterest.com/rich_pins/

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Regular Pin

http://mz.cm/1hD5c8H

@jennita #SMX #23D

Rich Pin

@jennita #SMX #23D

Rich Pin

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Rich Pin = Schema.org

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Rich Pins Validator

https://developers.pinterest.com/rich_pins/validator/

Checklist

Check for OpenGraph/Twitter Cards/Schema

Add default OpenGraph tags to blog/content

Add basic Twitter card to blog/content

Ensure image sizes used are correct per platform

Modify settings for social win!

Jennifer Sable Lopez Director of Community at Moz

@jennita

jen@moz.com

Thank You