Marketers are Clueless About AgileA snapshot of marketers’ chaotic efforts to manage their work, according to Workfront’s Agile Marketing Report

How are Marketers Managing Work?As markets get more competitive, marketers are turning to work management methodologies to get an edge. But is it working for them?This year, Workfront surveyed marketers to find out. Their responses show marketing teams wanting to manage work better, but in dire need of help…

How do marketers manage their work?40% - Mixed: a combination of multiple methodologies26% - Waterfall: We plan all the needed steps in a campaign at once, then execute the plan14% - Agile: We deliberately re-organize our incoming work based on feedback14% - Reactive: Take them as they come5% - None2% - I don’t know

The Frankenstein ApproachWhy choose just one? 40% of marketers create their own mashups of different methodologies to organize work.

Are marketers really going Agile?30% - I use Agile38% - I don’t32% - I dunno

The Agile, the Uninterested & the UnawareDespite all the fervor around Agile. Only 40% are either using it or have plans to use it in the next 4 years.40% - I dunno20% - I have no plans to implement Agile20% - I already use Agile7% - In the next 6 months6% - Within the next year5% - Within the next month3% - Within the next 2-4 years

Getting a Clue About AgileMore than 2 in 5 marketers don’t know what Agile is. Luckily, the majority of teams have internal experts to get them past the learning curve.71% - We have an internal expert to train us in Agile43% - I/my team doesn’t know what Agile is or how it works

Can’t go Agile?What else is killing marketers’ Agile ambitions? Download the full Agile Marketing Report today and find out.