soc media final project

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Office for International Students & Scholars 1 LMU Drive Los Angeles, CA 90045 T 310-338-2937 [email protected] www.lmu.edu/oiss

Office for International Students & Scholars

Social Media Plan

http://www.lmu.edu/oiss


Social Media Final Project

Prepared for: Valerie Arias, ProfessorPrepared by: Samantha Cardenas

December 3, 2013Intro to Social MediaIDAP 400-01Fall 2013





Table of Contents

Overview ....................................................................................................................................................... 1

Social Media Plan ........................................................................................................................................ 2

Tactics/Content ........................................................................................................................................ 3

Content Calendar Example ......................................................................................................................... 8

1-Month Plan Outline ......................................................................................................................... 9

Lessons Learned ....................................................................................................................................... 10

References ....................................................................................................................................... 10





OverviewBackgroundThe Office for International Students and Scholars (OISS) provides programs and services that support international

students’ and scholars’ social, educational and professional success, creating an engaged global community. The

international community is the fuel that powers OISS and through programs and services, international students and

scholars strive to promote mutual understanding and cross-cultural exchange among international and local students.

LMU has been enrolling international students since 1956 and they currently represent over 75 countries.

ObjectiveTo generate awareness and inform international students on programs and services as well as serve as a point of contact

for the whole international community.

Platform SelectionThe selection took into consideration which platforms were most popular within the community as well as which

platforms we wanted to push. Based on observations of OISS’ current online presence, Facebook, Instagram and Twitter

were selected as the most effective platforms.

Facebook will be the main platform because it is the #1 platform used by international students. Instagram will receive

secondary attention but will be the main platform for picture sharing. Twitter is not used by many international students

and for this reason, it will be updated less frequently and will be used for quick updates, reminders, and less relevant

information.

GoalsCurrently the Facebook account is set up as a personal page. We aim to build a solid foundation with a decent following

before switching over to an official Facebook “like” page.

Samantha Cardenas

Social Media Final Project 1


Social Media PlanGOALS:

1. Have the international community aware of and participate in programs2. Gain more “likes” and “shares”3. Have all current international students “friend” or “like” the page

KEY DATES:

1. OISS Events2. Holidays3. Beginning and end of each semester

TARGET AUDIENCE:

1. LMU’s international community2. International students

MEASUREMENT:

1. Facebook 1.1 Likes 1.2 Shares 1.3 Event Attendance2. Instagram 2.1 Likes 2.2 Use of #LionPrideWorldwide hashtag3. Twitter 3.1 Retweets 3.2 Replies 3.3 Use of #LionPrideWorldwide hashtag

THE VOICE:

Samantha Cardenas



Friendly yet informative is the voice we strive to project. The content would look and sound like a fellow peer without being unprofessional and lazy.

SOCIAL MEDIA TEAM:1. Camile Jimenez, OISS Coordinator2. Samantha Cardenas, Social Media Coordinator3. Patric Velasquez, Graphic Design Coordinator

Tactics/ContentFACEBOOKMeeting the International Community and its Leaders

• Meet the OISS Staff

• This would be done more towards the beginning of each semester in order to introduce the staff that oversees the office. Mini biographies and pictures will be used to familiarize the new students with the people running the programs.

• Meet the Front-Desk workers

• Can be done throughout the year in an effort to show appreciation for the students that help with the programs and events run by OISS.

• Meet the iMentors

• Every year iMentors get assigned a number of incoming international students in order to help them with their transition. The profiles would include a mini biography.

• Meet the International Orientation Student Coordinators

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• Meet members of the International House of People (IHOP)

• IHOP aims to create a casual setting for the international community to gather and socialize. The people living in the house would be introduced to the community in order to create a comfortable environment.

• Spotlight on visiting Scholars

• International Student of the week/month

• This would highlight a student with a particular achievement (eg. winning an award, having a performance, outstanding participation within the community, etc.)

• International Alumni of the month

• Used to share alumni’s accomplishments now that they are in the real world.

Around the World

• Heritage Day/Month

• To inform students of important cultural dates and have a little background/history on said date.

• Spotlight on international student studying abroad

• Even though international students at LMU are technically already studying abroad, a monthly post would be written by an international student sharing their experience in another country.

• Iggy around the world

• Pictures of Iggy the Lion stuffed animal around the world (eg. Great Wall of China, London Bridge, Eiffel Tower, etc.)

Internationalizing LMU

• Spotlight on other offices

• Background information on other offices around LMU that collaborate with OISS (eg.

• Spotlight on cultural clubs

• Blurb on clubs at LMU that cater to different cultures (eg. Spice Indian Club, Han Toa Chinese Club, etc.)

Tips and Tricks

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• Use of Content Curation websites

• LMU Specific Tips

• Study Sports

• Tips to Survive Finals

• Things To Do in LA/Bucket List

• General Student Tips/Life Hacks

• College Dorm tips

Promoting Events

• International Orientation

• OISS Events

• Welcome back/Goodbye Events

• Welcome back Luau Facebook event

• End of the Year Facebook event

• Holiday Events

• Flyers for Pumpkin Carving event and history on the tradition

• Knott’s Scary Farm trip flyers and reminders

• Study Breaks

• LMU Events

• Athletic events

• ASLMU event reminders and tag appropriate office or event (Christmas Tree Lighting, CollegeFest, etc)

Contests & Giveaways

• Raffle for LMU Swag

• Promote on Facebook: Raffle tickets will be given to all students that come to our event! Drawing at the end of the week for free LMU swag!

• Instagram Contest

• Primarily on Instagram but remind Facebook users to enter

• Guess the Flag

• World Trivia

Samantha Cardenas



Uplift

• Happy Monday/Happy Hump Day/TGIF

• Encouraging Words

• Holiday Greetings

Reminders

• OISS Events

• Immigration Requirements

• LMU Events

• Academic Requirements

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Feedback

• Ask Questions About Events

• Using poll tool on Facebook (eg. What is your favorite Holiday?)

• Using the Status Bar (eg. What did you carve on your pumpkin?)

• Record Event Attendance

• Compare the number of people that actually attended the event compared to those who clicked “attending” on the Facebook event in order to determine how effective Facebook events are

• End of Year Satisfaction Survey

INSTAGRAM• Documentation of Events• Hashtag Use

• International Student will use the hashtag #LionPrideWorldwide for pictures they want to share with the international community.

• Our Instagram account would “regram” the best pictures or share them on Facebook

• Other hashtags like #TravelTuesday or #ThrowbackThursday will also be used by our social media coordinator

• Instagram Contests• Picture of the Day• Flyer Promotion

TWITTER• Event Reminders

• Eg. Don’t forget tonight is the first basketball game of the season! Free Jamba Juice for the first 100 students!• Quick Status Updates

• Eg. We will close early today! Have a good break and see you all on Monday!• Fun Fact of the Day

• Eg. Did you know that carrots used to be purple?• Hashtag Use

• The same hashtag #LionPrideWorldwide will be used for tweets (eg. Come sit with us at Madness tonight! #LionPride Worldwide)

Samantha Cardenas



Content Calendar ExamplePlatform Day Date Day Part Content

CategoryTopic Link/

SourceNotes

Facebook Monday 10/28/2013 AM OISS Event Don’t forget tonight is the Pumpkin Carving event at IHOP!

Key words: Tonight and IHOP

Tag Facebook Event and IHOP

Instagram Monday 10/28/2013 Evening OISS Event Share photo of students carving their pumpkins

Take multiple pictures of students socializing

Use appropriate hashtags

Twitter Monday 10/28/2013 Noon OISS Event Tonight is IHOP’s Pumpkin Carving Event! Stop by!

Provide link to Facebook page event

Post only once

Samantha Cardenas



1-Month Plan Outl ineSeptember 2013

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

1

Facebook: Are you ready?

2

Facebook: First Day of School!

3

Instagram: #TravelTuesday (with picture of my summer in Spain)

4 5

Twitter: Don’t forget our Welcome Back Luau is tonight!

6 7

8 9

Facebook: Meet the head of OISS, Denise Folga!

10 11

Facebook: Have you met your iMentor yet?

12 13

Instagram: Having fun at LipSync! (with picture and #)

14

15 16 17

Twitter: #Overheard at OISS: Sam is my favorite!

18 19

Instagram: #TBT (picture of last year’s Orientation)

20 21

22 23

Facebook: Tips for Surviving Dorm Life (with Buzzfeed link)

24 25

Facebook: Who works at OISS? Meet Patric, your front desk worker!

26 27

Facebook: TGIF (with picture)

28

29 30

Facebook:

Finally done with your first month of school!

Samantha Cardenas



Lessons Learned• People respond to interactive content and frequent/consistent posting.

• Diversity keeps people interested and self-promotion needs to be combined with promoting other offices/clubs.

References/Account Linkswww.lmu.edu/oiss

Facebook: www.facebook.com/lmuoiss

Instagram: @lmu_oiss

Twitter: www.twitter.com/LMU_OISS

Samantha Cardenas





http://www.facebook.com/lmuoiss

http://www.facebook.com/lmuoiss

http://www.twitter.com/LMU_OISS

http://www.twitter.com/LMU_OISS

soc media final project

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