soc. media inside orgs
TRANSCRIPT
Social Media Inside the FirewallStrategic Applications and Side-effects
© CHANGEase Inc. 2010
Social media is already operating inside your firewall ...
- influencing internal stakeholders’ opinions of their company and its products, policies and employment branding
- reshaping operational relationships across silos andgeographies
- impacting efforts to maintain company classified informationsecurely within the firewall
- defining your company’s brand reputation.
© CHANGEase Inc. 2010
Social media is increasingly operating inside your firewall ...
- influencing internal stakeholders’ opinions of their company and its products, policies and employment branding
- reshaping operational relationships across silos andgeographies
- impacting efforts to maintain company classified informationsecurely within the firewall
- defining your company’s brand reputation.
Isn’t it time to better manage its influence?
© CHANGEase Inc. 2010
Social Media Inside the Firewall
Strategic Applications
Organisational Side Effects
© CHANGEase Inc. 2010
Social Media Inside the Firewall
ChangeManagement
strategies, products, policies, systems, brand,
restructuring, M&A
Talent Management
recruitment, inventorying, development, assignment,
succession, culture
Knowledge andInnovation
real-time development, sharing, identifying
and solving challenges
Organisational Side Effects
Strategic Applications
© CHANGEase Inc. 2010
Social Media Inside the Firewall
Leadership Power and Influencebased on followership of
thought leaders vs. positional authorities
Communicationsmulti-directional, real -time, unblocked and
undistorted along management chain
Organizational Design
flatter, cross-silos, policies aligned with collaborative
transparent culture
New Digital DivideUsers vs. non-users of SM - often linked to age demographics
Strategic Applications
Organisational Side Effects
RealtimeKnowledge
development, sharing and application
Change Management
strategies, products, policies, systems, brand,
restructuring, M&A
Talent Managementrecruit, inventory, develop, assign,
succession , culture
Knowledge andInnovation
real-time development, sharing, identifying
and solving challenges
© CHANGEase Inc. 2010
Social Media Inside the Firewall
Knowledge andInnovation
real-time, development, sharing, identifying
and solving challenges
Leadership Power and Influencebased on followership of
thought leaders vs. positional authorities
Communicationsmulti-directional, real -time, unblocked and
undistorted along management chain
Organizational Design
flatter, cross-silos, policies aligned with collaborative
transparent culture
New Digital DivideUsers vs. non-users of SM - often linked to age demographics
Organisational Side Effects
ChangeManagement
strategies, products, policies, systems, brand,
restructuring, M&A
Talent Management
recruitment, inventorying, development, assignment
succession, culture
Knowledge andInnovation
real-time development, sharing, identifying
and solving challenges
Strategic Applications
© CHANGEase Inc. 2010