intro soc media final presentation

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SOCIAL MEDIA TAKES ON SOCIAL CHANGE By: Devon Holloway Monday, August 12, 2013

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Methods of how to use social media/twitter as a means for social change. Ex: BeInitiative

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Page 1: Intro soc media final presentation

SOCIAL MEDIA TAKES ON SOCIAL CHANGEBy: Devon Holloway

Monday, August 12, 2013

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Social media as a platform for changeSocial media is a platform that has grown a great deal over the past decade

It has gone from a luxury to a necessity for most within our forever growing and adapting society

With everyone being plugged in now to the web it has become a great means to communicate with the masses

Sites like twitter have become essential because they can connect people of all walks of life at any given time

Therefore, if a twitter page or account is geared towards a message of “change,” then the word can spread quickly and gain much support

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TwitterTwitter is an online social networking service and micro-blogging service that enables its users to send and read text-based messages of up to 140 characters, known as "tweets".

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Twitter as means of Communication

Twitter is used by major brands in order to promote not only their product but also their identity

It serves as a means to bring the consumer into look, feel and vibe of the brand. While also giving a interaction concept to the identity.

Users are able to enter contests and even win giveaways depending on the brand.

It also serves as a means to communicate with the community and keep us up to date with stories

It’s used by police departments, major newspapers and was even a pivotal part in raising money to donate to victims of the bombings at the Boston Marathon

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Puma Brand on Twitter

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Boston Police Dept. on Twitter

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What’s next?With all that being said, I’d like to use twitter as a means of social change

I’ve started my own company called, “BeInitiative.” It’s a clothing company that is devoted to spreading a positive message around the city in order to create change

By living on twitter the company can gain an online presence, while also spreading the positive word of, “being the change you seek.”

It will also serve to let the community know when new products will be released, as well where they can purchase an item

Also we can update the community as to where we’ll be located in the city on a weekly basis and what events we will be attending

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Mission: The purpose of “Be” is to help restore a sense of pride and confidence in the inner city through art forms and strong positive statements.The mindset of this movement is for the people and by the people. We want to initiate and motivate all to believe in a positive change for the betterment of the city. We challenge you to be the change you seek.

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“Be” on Twitter

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Vision The presence on twitter will serve to bring the community together by creating a platform for people to talk about issues they’d like to change in the city or even just speak on their pride for their city

By using posting pictures and using hashtags, like #bethechange will show how people are actively creating change within the city

Also with the use of hashtags people will realize that their are others in the city trying to bring changes just as they are

The hopes are that with the simple use, people will then come together for bigger events in the city, where they can physically interact and create change. Whether it’s things like fundraisers for community centers, block parties, or even to bring in a speaker for the community.

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Presence on Twitter

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Presence on Twitter

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Presence

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Campaign #1

The initial campaign on twitter will be the #bethechangeyouseek

We will release this image with a description of the project and let people know that in order to create they must not only think on it but act on it

They will then be encouraged to take pictures of themselves and uploading them to twitter with the #bethechangeyouseek #beinitiative

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Campaign #2

The second campaign will consist of #initiate & #motivate tags that will be uploaded with ideas of how to create change

Instead of images change in the city, these will be ideas/a brainstorm on twitter so that we can gain ideas from the people

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Campaign #3

Campaign #3 will again be about imagery and capturing people in their own element while wearing one of our “Be the best you” shirts

People are encouraged to upload their photos in our shirt to show the diversity and range of ourselves as people.

We are unique individuals who together make one cohesive entity

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Campaign #4

The fourth campaign is a bit more personal and local. There’s a mural in Roxbury that’s titled “Face of Dudley.” People would be encouraged to take a picture at the mural if they’re able to get to it with the #facesofdudley tag. so we can be

the best us.

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Moving Forward

Right now, the BeInitiative twitter page has 60 tweets, 35 followers and follows 97. We’d like to continue to grow our message and our community

We’d like to bring people together and talk about social change within these 140 characters or even beyond it

We are also in the process of trying to begin a Facebook page in order to serve a similar purpose

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Be the change you seek!Monday, August 12, 2013

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Thank you!

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