Smoothie Juice Café, LLC

TABLE OF CONTENTS

SECTION I: Mission Statement 1

SECTION II: Introduction 2 History and Background 2 Self-Analysis 3 Customer Profile 4 Trading Area Analysis 4 Competition 4 Organization 5

SECTION III: Market Research 6 Promotion 6 Place 6

SECTION IV: Income Statement 7 Balance Sheet 8 Start Up Costs 9 Plan to Meet Capital Needs 10 SECTION V: Conclusion 11

MISSION STATEMENT:

Our goal is to create a family friendly environment with a product that is both affordable and quality.

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INTRODUCTION:

Smoothie Juice is a Limited Liability Corporation. It is a company that produces and sells refreshingly delicious smoothies. Unlike most other smoothie companies, our products are health-oriented–but this doesn’t take away the mouthwatering goodness. Our smoothies are made with natural sugars and can include a wide variety of fresh fruits and vegetables. What sets Smoothie Juice apart is not only the quality of the product, but the welcoming environment from its employees.

HISTORY & BACKGROUND:

Most smoothie shops sell their products at an inflated price. This concern prevents many customers from purchasing these products. Smoothie Juice makes a good smoothie affordable and just as delicious, if not more so.

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SELF-ANALYSIS:

Sharie Rowley Excellent Entrepreneurs have a creative mind to them. They are the ones who take what

people may think is impossible and maybe a little different, and turn it into a possibility and a success. The thinkers outside the box. Sometimes the crazy man dancing on a hill until everyone joins in. How am I one of these people? I think of the why. Why do I do what I do, then pull out from there till I have what I want. I am not afraid of being different to succeed in my projects. I have passion. This drive is what makes accomplishment. The willingness to persist again and again. A passion that fuels all ambition.

Jamison Strong I am an entrepreneur that is looking to explore the limits of success, and I am more than willing to do all the dirty work that is necessary for me to reach that goal. I have a burning desire to go above and beyond what is expected of me. I will do what others are not willing to do, and I will do it better and more efficiently than all of my competitors. i will not take no for an answer. Those who doubt my abilities will be blown away with what I am willing to do to accomplish my goal, and to reach success. My Ideas are original and one of a kind. When I make a mistake I will take responsibility for it, and do the work that is required so that I can get things running smoothly again. Prior to now I do have some business experience. Most of which have been jobs on the side such as mowing lawns or babysitting. Persistence is when you do not take no for an answer. A good entrepreneur is always persistent in their dealings they want things to get done they get them done. Entrepreneurs are also very creative in everything they do they find ways to make everyday tasks so much easier than they otherwise would have been. Obviously you would need to be responsible. Many entrepreneurs are constantly juggling tasks so that they can get them don’t in the most efficient and fast way that they can. Entrepreneurs are always learning of new way to make a business better that it already is. That is when inquisition is a good quality to have.

Ethan Jessop My name is Ethan and I am determined. My main business experience is with construction. I have an unwavering passion, an open minded, desire to be an expert, have forward looking approach (futuristic), and have a constant flow if ideas.

Sarah Holley The first skill that I epitomize is responsibility. I have always been a responsible person,

doing things when they need to be done. The second skill is self-confidence. I know who I am and what I want in life, and I am willing and able to do everything I can to accomplish my goals. Thirdly, I am inquisitive: I want to know everything I possibly can about subjects that interest me. This inquisitiveness also leads to enthusiasm, because when I know things, I love to do and share them .The fifth and final attribute is that I am action-oriented. I firmly believe that a day is wasted if nothing was done therein. I feel accomplished when I have been productive, and so I strive to always be so.

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CUSTOMER PROFILE:

Demographic: Athletes, young adults, youth, families. Geographic: Salt Lake City, UT Psychographic: Athletes: High determination. Healthy. Frequent customers. Families: Value time, affordable prices, and people. Young adults: Hang out. Value friends and school.

TRADING AREA:

The majority of the people will live in Salt Lake City. We also may have costumers from all around the world who are sightseeing Salt Lake.

We will have a website. Depending on the success rate, expansion may be made to other popular cities starting in the West.

COMPETITION:

Direct Indirect Jamba Juice Boba World Roxberries High Point Coffee Juice Press Green Panda Café Keva Juice Lunaberry Vive Juicery Café Fresh Smoothie King Red Mango

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Sharie Rowley

PRESIDENT

Sarah Holley

ACCOUNTING

Ethan Jessop

PRODUCTION

Jamison Strong

SALES

Peter

SHIPPING

Sarah

QUALITY

Taylor

SUPPORT

David

WESTERN

Nicole

EASTERN

MARKET RESEARCH:

In a survey, it was concluded that:

Food taste is what keeps customers coming back for more Price needs to be on the low side Quality of food is highly important Overall smoothies are a favorite Costumer service is another key factor Tropical fruit and berry are favorites

PROMOTION:

Variety of media that appeals to our target market: - website - apparel - commercials - cartoons - billboard - flyers - social media

PLACE:

Physical store, Salt Lake City, Utah. May expand as necessary.

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INCOME STATEMENT:

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Income Statement Sarah Holley, Jamison Strong, Ethan Jessop, Sharie Rowley Smoothie Juice Cafe 12/8/14

RevenueCurrent Month Year to Date

Amount % of Sales Amount % of Sales

Gross sales $9,800

Less sales returns and allowances

Net sales $9,800 100%

Cost of SalesCurrent Month Year to Date

Amount % of Sales Amount % of Sales

Beginning inventory $50 1%

Plus goods purchased/manufactured 100 1%

Total goods available $150 2%

Less ending inventory 0%

Total cost of goods sold $150 2%

Gross profit (loss) $9,650 98%

Operating ExpensesCurrent Month Year to Date

Amount % of Sales Amount % of Sales

Selling

Salaries and wages $7 0%

Commissions 0%

Advertising $100 1%

Depreciation 0%

Total selling expenses $107 1%

General/Administrative

Salaries and wages $15 0%

Employee benefits $150 2%

Payroll taxes 0%

Insurance $558 6%

Rent $1,260 13%

Utilities $1,339 14%

Depreciation and amortization 0%

Office supplies 0%

Travel and entertainment 0%

Postage 0%

Equipment maintenance and rental 0%

Interest 0%

Furniture and equipment $100 1%

Total General/Administrative expenses $3,422 35%

Total operating expenses $3,529 36%

Net income before taxes $6,121 62%

Taxes on income $1,836 30%

Net income after taxes $4,285 44%

Extraordinary gain or loss 0%

Income tax on extraordinary gain 0%

Net Income (Loss) $4,285 44%

BALANCE SHEET:

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Balance Sheet8-Dec-14

Sarah Holley, Jamison Strong, Ethan Jessop, Sharie RowleySmoothie Juice Café[Address][City State Zip][Phone/Fax #]

ASSETS LIABILITIES

Current Assets Current LiabilitiesCash $5,000 Accounts payableAccounts receivable Short-term notes

(less doubtful accounts) Current portion of long-term notesInventory Interest payableTemporary investment Taxes payable 300Prepaid expenses Accrued payroll

Total Current Assets $5,000 Total Current Liabilities $300

Fixed Assets Long-term LiabilitiesLong-term investments Mortgage $1,260Land Other long-term liabilitiesBuildings Total Long-Term Liabilities $1,260

(less accumulated depreciation)Plant and equipment

(less accumulated depreciation) Shareholders' EquityFurniture and fixtures Capital stock

(less accumulated depreciation) Retained earnings 3,440Total Net Fixed Assets Total Shareholders' Equity $3,440

TOTAL ASSETS $5,000 TOTAL LIABILITIES & EQUITY $1,560

START-UP COSTS:

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PLAN TO MEET CAPITAL NEEDS:

We will use our savings and get loans from banks and organizations such as the SBA. We will save percentages of our income and operate in the stock market to raise revenue. We will also have investors.

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CONCLUSION:

Smoothie Juice Café, LLC, will be a family friendly organization. Smoothies will be made with fresh, quality, healthy ingredients and sold at affordable prices. We will be based in Utah and expand as necessary. We will promote using media such as commercials and billboards. We will raise revenue by savings, loans, and having investors. We may be small, but our quality and determination far exceed our size.

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