smart experiences: how real time content changes our communication
TRANSCRIPT
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SNAPCHAT VS. INSTAGRAM STORIES
Snapchat Stories or Instagram Stories?
• Snapchat Stories, the „original“: a messenger to have fun for younger audiences – with filters!
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SNAPCHAT VS. INSTAGRAM STORIES
Snapchat Stories or Instagram Stories?
• Snapchat Stories, the „original“: a messenger to have fun for younger audiences – with filters!
• Instagram Stories, the „copy“: photo and video platform with huge reach for established channels, targeting young and middle aged users
FACEBOOK STORIES UP AND COMING!
„The way people share today is different to five or even two years ago — it’s much more visual, with more photos and videos than ever before. We want to make it fast and fun for people to share creative and expressive photos and videos with whoever they want, whenever they want.“
TWITTER MOMENTS - EMBEDDED
Twitter Moments – watched in the app or embedded in the web: www.j.mp/fmw17moments
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PERISCOPE: IT‘S HAPPENING NOW!
Livestreaming via Periscope:
2 years ago: the breakthrough – real time video, streamed live through the Periscope App
Today: also embedded in Twitter‘s mobile app
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VINE IS NOT DEAD!
• Stop motion videos or 6 second loops
• New app „Vine Camera“ in the App Stores
• Save your Vines as videos
• Post your Vines on Twitter
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CINEMAGRAPH APPS
• Cinemagraph Pro (iOS, Android): professional model is quite expensive
• MaskArt (iOS): quick and easy
• Cinemagram, Fotodanz (Android)
You might also need … • ReverseVid (iOS)
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VIDEO EDITOR FOR IOS: SPLICE
Splice: • Swift alternative to
iMovie • Editing of video clips
and photos
• Mixing of multiple audio tracks
• Free music (!!!) • Easy and intuitive
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VIDEOSHOW PRO: IOS/ANDROID EDITOR
VideoShow Pro: • Video editor for
Android and iOS • Every substantial
editing function
• Vast selection of filters and effects