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A New Era of Social:The Evolution of PR, Social and SEO

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Quiz: In what year did the first Social Media Tulsa Conference take place?

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PR

Marketing

SearchSocial

Content

The Integrated Approach

Quiz #2: What was PartyAficionado formerly known as?

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How does social affect search?

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Who is partyaficionado?

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Search engines are using social media to deliver more relevant results.

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The name, category, vanity URL, and information you share in the “About” section all help people find your business and should be shared on Facebook.

If you have a location or a local place Page, update your address to make sure you can appear as a result when someone is searching for a specific location.

Focus on attracting the right fans to your Page and on giving your fans a reason to interact with your content on an ongoing basis.

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#Facebook?

How do you find your news online?

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How do you make buying decisions for products and services?

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Awareness

Consideration

Purchase

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Social Proof: 81% of customers reach out to friends and family members on social networking sites for advice before purchasing products.

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78% of consumers trust peer recommendations – only 14% trust ads.

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36% of people trust brands more when they have a social presence.

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68% of consumers go to social networking sites to read product reviews.

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50% or more use social networks to provide product feedback, both positive and negative.

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59% of consumers say user-generated product reviews have a significant or good impact on their buying behavior.

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After a brand engages with a prospect, 36% of people prompted to purchase, 20% of people prompted to recommend that brand, 3% changed their impression of that brand, 8% changed their awareness of the brand.

What about PR? Media Coverage? Publicity? Buzz?

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Content, content, content.

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What’s the best part of social?

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What’s next for social media?

• Increased search capabilities, platforms, analytics

• Social signals receive more SEO weight• Truly understanding your audience and

relationship building to be more effective• More pay-for-play?• Tweet your predictions to #SMTulsa to be in

my blog

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5#SMTulsa

If you don’t have passion for it, you will not succeed on social. #SMTulsa

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#1

#2It’s not about likes, followers, reach or

impressions.

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#3Don’t stress over the competition.

Instead, focus on your own strengths and weaknesses.

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#4

Be your own media outlet and publish relevant, timely and consistent content

on social.

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#5

Always be kind, offer help, engage in conversation and inject a little fun.

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Thank you!

@sacevero on Twitter Want to see where I got my stats? Email me: sacevero@vocus.com

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