small town rules sm tulsa 2013 v3
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TRANSCRIPT
Becky McCray
Everything GIGANTIC is about to get smaller or die
(CC) by Cote
Community-oriented retail
Brands are catching on
A new ruralism is taking over our cities
It’s just like a small town
I. The New Economy
Plan for Zero
Rule 1:
@BeckyMcCray
5 years of ups and downs
Plan ahead for fuel costs
Spend Brainpower Before Dollars
Rule 2:
@BeckyMcCray
Be creatively frugal
Use creative financing
Multiply Your Lines of Income
Rule 3:
@BeckyMcCray
(PD) USDA-NRCS
Plant multiple crops
It’s not just farms…
#SmallTownRules
1. Plan for Zero
2. Spend Brainpower Before Dollars
3. Multiply Lines of Income
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II. The New Technology
(CC) Citrix Online
Work Anywhere, Anywhen
Rule 4:
@BeckyMcCray
(CC) by mezzoblue
Learn customer-driven communication
Rule 5:
@BeckyMcCray
Customers drive communications
#SmallTownRules
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4. Work Anywhere, Anywhen
5. Learn Customer Driven Communication
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III. The New Society
Be Proud of Being Small
Rule 6:
@BeckyMcCray
Stay small while building big
(CC) By GORE-TEX
Be Local
Rule 7:
@BeckyMcCray
Shiner is small town
Atlanta’s hometown airline
National brand, local ties
#SmallTownRules
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6. Be Proud of Being Small
7. Be Local
(CC) JimmyWayne
#SmallTownRules
1. Plan for Zero
2. Spend Brainpower Before Dollars
3. Multiply Lines of Income
4. Work Anywhere, Anywhen
5. Learn Customer Driven Communication
6. Be Proud of Being Small
7. Be Local
Micropolitan: A Local, Living Economy
Locally-owned small businesses are our future
www.BeckyMcCray.com/connect