skillmatters with chhattisgarh laghu and sahayak udyog sangh as the industry partner. there are more

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  • Issue 26 July-August 2013

    MattersSKILL In this Issue


    Hon. Finance Minister Shri P Chidambaram (centre) launched the National Skill Certification and Monetary Reward Scheme on August 16 in the capital. Also seated (L to R) are S Ramadorai, Chairman, NSDC, Jairam Ramesh, Minister for Rural Development, Dr. Montek Singh Ahluwalia, Deputy Chairman, Planning Commission and Dr. Arvind Mayaram, Secretary – Department of Economic Affairs, Government of India.

    • From the desk of Dilip Chenoy – A STAR is born… 2

    • Launch of STAR 3

    • About STAR 4

    • STAR in the News 5

    • NSDC Ad Campaign takes Wings 6

    • FICCI's 6th Global Skills Summit 7

    • Udaan Update 8

    • On the Road – Bilaspur, Chhattisgarh 9

    • Industry Connect 10


  • A STAR is born…

    World's largest voucher-based government scheme takes off in record time

    Issue 26 July-August 2013


    MD & CEO 02

    In February 2013 the Finance Minister of India, Shri P Chidambaram in his annual Union Budget speech in Parliament had announced the government's desire to give a massive push to the National Skilling Mission by allocating ̀ 1,000 crores special fund that will on an average pay out ` 10,000 to every skilled and certified Indian, thereby benefiting 1 million people within a year of the scheme's launch.

    Taking the cue from the FM's speech and working jointly with NSDA and the Ministry of Finance, we had set ourselves the ambitious target of launching the scheme on the Independence Day.

    The scheme that came to be known as National Skill Certification and Monetary Reward Scheme was formally announced by the Prime Minister Dr Manmohan Singh, in his Independence Day speech saying, “In the area of Skill Development, we could not initially achieve as much progress as we wanted. But now the pace has picked up. We have established the National Skill Development Authority a few months back. We will shortly launch a new scheme under which those who have successfully acquired new skills will be given a grant of about ` 10,000. This scheme will benefit about 10 lakh young men and women in the next 12 months.”

    The following day in a grand gala event held at Vigyan Bhavan in New Delhi, the Finance Minister formally dedicated the scheme, which has been branded as STAR – Standard Training Assessment and Reward, to the nation.

    The scheme is currently on a pilot mode and it will soon go national.

    NSDC also launched its advertising campaign coinciding with the 67th Independence Day. The campaign that has kicked off from five states in the country will soon be expanded, covering print, TV and digital mediums.

    The STAR scheme, ad campaign and many more such efforts that will be rolled out in the coming weeks and months are all towards one goal – to skill 150 million Indians by 2022 and make it an all- inclusive National Mission.

    Yours truly


  • About STAR


    Monetary Award for Certification is as follows:

    The objective of this Scheme is to encourage skill development for youth by providing monetary rewards for

    successful completion of approved training programs. Specifically, the Scheme aims to:

    Encourage standardization in the certification process and initiate a process of creating a registry of skills; and

    Increase productivity of the existing workforce and align the training and certification to the needs of the country.

    Provide Monetary Awards for Skill Certification to boost employability and productivity of youth by incentivizing

    them for skill trainings.

    Reward candidates undergoing skill training by authorized institutions at an average monetary reward of ̀ 10,000

    (Rupees Ten Thousand) per candidate.

    Benefit 10 lakh youth at an approximate total cost of ̀ 1,000 Crores.


    This Scheme shall be implemented through Public-Private and Public-Public partnerships.

    NSDC will be the implementing agency for this Scheme and NSDF shall monitor the implementation of the Scheme, using mutually agreed criteria with NSDC.

    The Scheme will provide monetary incentives for successful completion of, market-driven skill training to approximately ten lakh youth in a span of one year from the date of implementation of the scheme.

    All trainings will be specifically oriented for developing skills in specific growth sectors.

    Assessment and training bodies for all purposes of the Scheme will be separate and no overlap of roles will be allowed to maintain transparency and objectivity.

    The monetary reward will be wholly funded by the Ministry of Finance, Government of India, and will be affected through direct bank transfer to the beneficiaries' accounts.

    Appropriate consideration will be provided to the economically backward sections.

    Key Features

    Manufacturing Courses

    Service & Other Sectors ` 7,500 ` 10,000

    ` 10,000 ` 15,000

    Sectors NSQF Levels 1 & 2 NSQF Levels 3 & 4

    Learn more about STAR at: or write to star@nsdcindia.org

    Issue 26 July-August 2013



  • Launch of STAR


    Row 1, Picture 1: Honourable FM Shri P. Chidambaram (centre), at the launch event of STAR scheme, accompanied by (L to R) Mr. S. Ramadorai, Chairman NSDC, Shri Jairam Ramesh, Minister of State - MoRD, Dr. Montek Singh Ahluwalia, Deputy Chairman – Planning Commission, Dr. Arvind Mayaram, Secretary – Department of Economic Affairs, Government of India.

    Row 2, Picture 1 (L to R): Honourable FM launching the Occupational Standards, along with the Chairman of SSCs.

    Picture 2: Shri Jairam Ramesh sharing a lighter moment with NSDC Chairman Mr. S Ramadorai.

    Picture 3: Honourable FM interacting with dignitaries and guests present at the launch event.

    Row 3 (L to R): The three medallions from the WorldSkills Competition held at Leipzig Germany in the first week of July 2013, B. Arun Raj, Sarthak Jain and Bhavesh Chandra Jana ((L to R), being felicitated by the Honourable FM.

    Issue 26 July-August 2013



  • STAR gets national coverage...


    Issue 26 July-August 2013



  • NSDC campaign takes wing


    NSDC's skilling target of 150 million people by 2022 got a major push with the launch of nation-wide media campaign starting from August 16.

    Media campaign took off in four regional languages – Tamil, Marathi, Oriya and Bengali, apart from Hindi and English. All the major national and regional newspapers were covered in this campaign.

    Issue 26 July-August 2013



  • th FICCI's 6 Global Skills Summit 2013, co-hosted by NSDC


    Mr. Dilip Chenoy, moderated the theme session 'Industry Leads', which highlighted the important role industry plays in shaping up the skills landscape. The industry leaders also shared the opportunities and challenges from their respective industries and also vouched for supporting the Sector Skill Councils to develop global standards. The key take aways from the session are as follows:

    There is a need to increase industry involvement and investment in skill training and development.

    Industry should recognize skills by paying more for skilled manpower and also provide a continous learning opportunity.

    Industry should work with NSDC partners and SSCs to hire certified workforce.

    Issues related to high attrition should be addressed by pre and post training counselling.

    Create knowledge hubs for skills, like those for higher education.

    Union Minister for Human Resources Development Shri M M Pallam Raju visited the NSDC booth at the skills summit. Also seen in the picture, is Smt Naina Lal Kidwa, President, FICCI.

    A quick word on the progress of skilling mission exchanged between the minister and Dilip Chenoy, MD & CEO, NSDC.

    Mr. Dilip Chenoy (2nd from left) moderating a discussion, with Mr. P Balaji VP & MD, Nokia,(1st from Left) Mr. Harbhajan Singh ,Jt. Sec., Dep. Of Heavy Industry (Centre), Mr. K Venkataramanan, CEO & MD, L&T (2nd from Right) and Mr. Avinash Vashistha, Chairman & MD, Accenture India (Extreme Right).

    Issue 26 July-August 2013



  • Udaan Update


    Issue 26 July-August 2013


    Udaan making headlines

    The commitment received from corporate groups and PSUs for people to be trained under Udaan initiative has now crossed the 57,000 mark. More than 26,000 youth of Jammu and Kashmir are already engaged with Udaan. Twenty four corporates have already started work on the field with over 1,700 candidates participating in trainings by corporates. Measures are being taken to popularize the program in Jammu and Kashmir, with road shows and information seminars being organized across districts of Jammu and Kashmir to create awareness.

    The dynamic and intelligent Udaan Web portal, , created to bring the corporates and candidates on to a common platform, has been receiving several visits. The website has also been improvised to monitor the p