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Microsoft & mediaA quick roundup
Paul Southern
Director Solutions, Asia
Media Platforms Group
17 June 2010
Disclaimer
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Microsoft group of companies.
Microsoft & media
• We enable breadth of value chain
• create, manage, distribute, consume
• Enable consumers to corporates
• B2B, B2C, C2C
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Microsoft & media
• Create• Expression
• Windows Live Photo Gallery, & Movie Maker
• Autocollage, Photosynth
• Microsoft Games Studios
• Distribution• MSNBC.com
• Bing video
• Windows Media Services 4.0
• Consumption• Window 7
• Windows Phone 7
• Browser
• Windows Media Center
• Windows Media Player
• Manage• Encoders, containers
• Adaptive rate
• Content protection
• Transport
• Augmented reality
• Video search
• RIA - Silverlight
• IMM
• Vertical solutions• Xbox Live
• Zune
• Platforms• Mediaroom
• Play Ready
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Microsoft & media
• Create• Expression
• Windows Live Photo Gallery, & Movie Maker
• Autocollage, Photosynth
• Microsoft Games Studios
• Distribution• MSNBC.com
• Bing video
• Windows Media Services 4.0
• Consumption• Window 7
• Windows Phone 7
• Browser
• Windows Media Center
• Windows Media Player
• Manage• Encoders, containers
• Adaptive rate
• Content protection
• Transport
• Augmented reality
• Video search
• RIA - Silverlight
• IMM
• Vertical solutions• Xbox Live
• Zune
• Platforms• Mediaroom
• Play Ready
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PIFF (Protected Interoperable File Format )
• DRM interoperability
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PIFF (Protected Interoperable File Format )
• DRM interoperability & extensibility
• Plug & play DRM: Play Ready, Marlin, OMA, etc.
• Buy once, play anywhere for digital entertainment
content
• Multiple simultaneous DRM systems in the same
file
• Supports most consumption scenarios
• Standards-based (AES 128)
• Announced Sep 2009
• License is open to all and royalty-free
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• IIS Smooth Streaming
(Windows Media
Services )
• Video is multi-rate
encoded
• Dynamically detects and
seamlessly switches, in
(near) real time
• Standards-based
• Announced August 2009
• License is open to all
and royalty-free
Adaptive rate streaming
Windows, Windows Live, Office 2010
• Windows 7
• Codec support
• Windows Media Center
• Windows Live
• Photo Gallery & Movie Maker
• Office 2010
• Edit photos & videos within PowerPoint
• PowerPoint to movie
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PowerPoint 2010
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3 clicks
PowerPoint 2010
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Windows Live
• Photo Gallery, Movie Maker
• Wizards, themes
• Facial recognition, search
• Editing: fuse, retouch
• Save as DVD, 1080p
• Publish to Flickr, Facebook YouTube
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Autocollage
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Silverlight 4.0
• PC, Mac, Linux, embedded, WP7
• IE, Safari, Firefox, Chrome*, out-of-browser
• Easily integrated with smooth streaming & Play Ready / PIFF
• New in 4.0*
• Content & output protection (online, offline)
• Webcam & microphone
• Right click menus
• Login, connect to database, export, forms, printing
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Silverlight 4.0
• ~50% of PC’s ww
• 2008 & 2010 Olympics
• bing.com/maps, Hard Rock Café, Singapore
Grid Girls
• Netflix, RAI.tv, Yahoo! Japan, xinmsn
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Augmented reality (on bing.com/maps)
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Media Services 4.0
• Smooth streaming
• 2008 & 2010 Olympics, NFL, UEFA, Tour de
France
• Output / transmux
• PC, WP7, Mac, Linux, Symbian, iPhone, STB
• Publishing ADK – encode, encrypt
• Beta available – 10 June 2010
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Mediaroom
• 5m+ households worldwide• att, BT, DT +many more +
• CES 2010 announced 3+ screens• STB, Xbox 360, Win7 Media Center, Browser,
compatible smartphones
• Client breadth across OTT (unmanaged IP)
• New STB, SOC, encoders
• U-verse wins J.D. Powers’ award 2nd year
• Interactivity taking off
• Branded 3rd party VOD stores
• Interactive ad-decision & delivery services
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GZDM
• Guanzhou
• Launched
last week
• Over cable
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Xbox Live – Netflix
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Xbox Live – Sky Player
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Xbox Live – Sky Player
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My personal opinions
• In context
• Innovation thrives on multiple platforms, CF = “me
too”
• Consumers want choice
• CFSTB was tried & failed (EBU, Cablelabs)
• Technical – DRM
• Business ownership – DRM, maintenance, custcare
• BPL, MCC and Consumer protection:
• StarHub "may... withdraw any channel, programme ... as we
may determine in our absolute discretion."
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My personal opinions
• Mediaroom
• Is ahead of SDO-based standards
• Is deployed (#1 worldwide system)
• Standardized by operators & partners
• “Most open” / Yankee Group – numerous SME
opportunities to build on.
• Widest OEM & API support
• Can meet NIMS’ objectives, on 3 screens
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Standards?
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Open IPTV Forum
Open Mobile
Alliance
Telecom and Internet Converged
Services and Protocols for Advanced
Networking
Digital Video
Broadcasting
Alliance for Telecom
Industry Solutions
Society of
Cable Telecom
Engineers
Digital Living
Network Alliance
ITU Telecom
Sector
TeleManagement
Forum
Organization for the
Advancement of
Structured Information
Standards
3rd Generation
Partners Project
World Wide Web
Consortium
Internet
Engineering Task
Force
DSL Forum