MicrosoftStandards & technology update for media

IDA’s WG#3 (IPTV)Singapore, Nov 2009

Paul SouthernSolutions Director - AsiaTV, Video & Music

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Today’s updateSmooth StreamingSilverlightPlay ReadyPIFFWindows 7 media

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Microsoft Confidential

Smooth StreamingIIS7 Media Services: Live Smooth StreamingDynamically detects and seamlessly switches, in (near) real time, the video quality of streamed media– Adaptive not traditional

Video is multi-rate encoded– 2-4 sec chunks at GOP boundaries

Standards-based - fMP4– MPEG-4 Part 14 (ISO/IEC 14496-12) - disk and wire format

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Microsoft Confidential

Smooth Streaming

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http://www.iis.net/media/experiencesmoothstreaming

Microsoft Confidential

Smooth StreamingBased on HTTP– Utilize existing network infra, port 80, no firewall walls, no

special routers, use existing proxies & caches, get closer to the edge

Silverlight support (accessible at .NET)Expression Encoder 2, Akamai's OVPAnnounced August 2009

License is open to all and royalty-free– Microsoft Community Promise

• http://www.microsoft.com/interop/cp/default.mspx

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Silverlight today• Launched Sep 07• PC, Mac, Linux• 1080p• OOB - Out of the browser• Native H.264 + Advanced Audio Coding (AAC) Audio

• 400m+ downloads (1 in 3 computers)• 400k+ developers• 200+ partners in 30 countries• Integrated with Play Ready and IIS7 SS

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NBC Olympics• Average 27mins spent on site (vs 3mins on others)• 1.3 Billion page views• 70 Million video streams• 600 Million minutes of video content

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Netflix• World’s largest online movie rental service• 10 Million subscribers (Feb 2009)• 12,000 movies and TV episodes• Instantly stream movies to PC and Mac• PlayReady DRM for content protection• Timeline navigation; rewind, fast-forward

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Microsoft Confidential

Play ReadyDomain supportEmbedded LicenseExtended Format: H.264, AAC family, MPEG 4 pt2 video, in addition to WMA, WMVContent types: games, ringtones, wall papersSilverlight SupportWMDRM compatibilityAES and ECC cryptography (NIST P-256) Unified Device Porting Kit

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Microsoft Confidential

Play ReadyScenarios– Download and play protected content on PC, transfer to

mobile phone/device or stream to device– Purchase (or subscribe or rent), download, and play back

protected content directly on mobile phone or other device– Enjoy rich experiences with streamed or progressively

downloaded content on Windows PCs and Macs using Silverlight 2 Plug-In

– Seamlessly share protected content among devices

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Microsoft Confidential

EST today

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Microsoft Confidential

EST visionPortable, protected online media content– Accessible on all endpoints– Meet requirements of content providers– Support interoperability between manufacturers– Support extensibility for new manufacturers

Enable all key consumption scenariosSupply chain optimized – The key to online video market expansion– Prevent a hodgepodge of walled gardens

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Microsoft Confidential

PIFFPIFF = Protected Interoperable File Format DRM interoperability & extensibility– Multiple simultaneous DRM systems in the same file– Standards-based: common encryption & container– Buy once, play anywhere for digital entertainment content

Announced Sep 2009

License is open to all and royalty-free– Microsoft Community Promise

• http://www.microsoft.com/interop/cp/default.mspx

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Microsoft Confidential

PIFFConsumption scenarios: – Traditional and adaptive (fMP4) streaming– Progressive download– Download to own, Second session or digital copy– Side loading onto portable devices– Late binding/muxing for alternative audio/video tracks &

codecs– Client targeted advertising

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Microsoft Confidential

Win7 codecs & containers

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H.264: Baseline, Main, and High Profiles @ all levels

AAC: LC multichannel, HE v1 (SBR), HE v2 (PS)

MJPEG and DV native MFT decoders added for AVI

Generic Format Name

File Extensions Container Video Codecs Audio Codecs

MPEG-4 .mp4 (A, V, A+V).m4a (A)

ISO MPEG-4 H.264, MPEG-4 ASP and SP

AAC, MP3

3GPP/3GPP2 .3gp, .3g2 (A, V, A+V)

3GP H.264, MPEG-4 SP AAC

AAC .aac (A) ADTS AAC

ASP in AVI (compatible with DivX ® 4-6 video codec, Xvid, 3ivx

.avi (V, A+V) AVI MPEG-4 ASP MP3, MS ADPCM

AVCHD .m2t, .m2ts, .mts (A, V, A+V)

MPEG-2 TS H.264 Dolby Digital, LPCM

HDV .m2t, .m2ts, .mts (A, V, A+V)

MPEG-2 TS MPEG-2 MPEG-1 L2

Microsoft Confidential

Win7 Media CenterIn all SKUs (except Starter)

Virtual channels without TV tunerHW tuners: ATSC, DVB-T,T2, ISDB-T, DMB-TH

Live thumbnail forward and rewindTranscode when dropping

Compositing: cover art, menus/PIPs, floating gadgetTurbo scroll for channel guide, music

Copy remote content, play offlineWHS support and remote playback

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Today’s updateSmooth StreamingSilverlightPlay ReadyPIFFWindows 7 media

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Today’s updateExperiences built on constituent standards

Windows 7 Media CenterMediaroom on multi screens

QoS and OTTXbox, Zune

SkyPlayer, many others

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For more infoSmooth Streaming

http://www.iis.net/media/experiencesmoothstreaming

Silverlighthttp://www.microsoft.com/silverlight/

Play Readyhttp://www.microsoft.com/PlayReady

PIFFhttp://learn.iis.net/page.aspx/685/protected-interoperable-file-format/

Windows 7 mediahttp://www.microsoft.com/mediacenter

Community Promisehttp://www.microsoft.com/interop/cp/default.mspx

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© 2009 Microsoft Corporation. All rights reserved. Microsoft, Mediaroom, Segoe font and the Microsoft Mediaroom logo are trademarks of the Microsoft group of companies in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this

presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.