simplifying your event management through email marketing | emsa 2011

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Simplifying your event management through email marketing Lisa Renneisen, Marketing Director, BRIGHT CONFERENCES

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  • 1. Simplifying your eventmanagement with email marketing Lisa RenneisenMarketing DirectorBright Conferences EMSA 2011 | Innovation and Inspiration October 19 | Brisbane Powerhouse | Queensland

2. its all about managing dataEMSA 2011 | Innovation and InspirationOctober 19 | Brisbane Powerhouse | Queensland 3. Presenting two cases Rigpa AustraliaEvent registration system using Vision6 fordata capture and PayPal for paymentInSync11Complete management ofspeakers, sponsors and exhibitorsEMSA 2011 | Innovation and InspirationOctober 19 | Brisbane Powerhouse | Queensland 4. Rigpa Australia: The Challenge Required a flexible registration system tocater for 500 adults and children Needed to be easy to use and manage fornon-tech savvy people Payment needed to accommodate anonline, cheque and credit card payment ininstallations NFP run by volunteers - budget is limited EMSA 2011 | Innovation and Inspiration October 19 | Brisbane Powerhouse | Queensland 5. Rigpa Australia: The Solution Registration system built using VeMail Makes most use of: web forms automated emails (inc conditional content) automated field population Nothing in the registration system goesbeyond off the shelf features for ease ofmaintenanceEMSA 2011 | Innovation and InspirationOctober 19 | Brisbane Powerhouse | Queensland 6. Capture DetailsPaymentEMSA 2011 | Innovation and InspirationOctober 19 | Brisbane Powerhouse | Queensland 7. EMSA 2011 | Innovation and InspirationOctober 19 | Brisbane Powerhouse | Queensland 8. EMSA 2011 | Innovation and InspirationOctober 19 | Brisbane Powerhouse | Queensland 9. EMSA 2011 | Innovation and InspirationOctober 19 | Brisbane Powerhouse | Queensland 10. EMSA 2011 | Innovation and InspirationOctober 19 | Brisbane Powerhouse | Queensland 11. EMSA 2011 | Innovation and InspirationOctober 19 | Brisbane Powerhouse | Queensland 12. EMSA 2011 | Innovation and InspirationOctober 19 | Brisbane Powerhouse | Queensland 13. Rigpa Australia: The Outcome Concrete savings of approximately $2500each year (vs a system like EventBrite) Ability to completely customise the fields Ability to flexibly pull data Ability to amend the system on the fly Ability to communicate to segments in anemergency situation as was the 2011 QLDFloods (SMS and Email) EMSA 2011 | Innovation and Inspiration October 19 | Brisbane Powerhouse | Queensland 14. InSync11: The Challenge To find a way to manage thespeakers, exhibitors and sponsors atInSync11 Speakers: 120 speakers in 13 streams over 2 days Call for speakers attracted over 250 abstractapplications Exhibitors and Sponsors 45 exhibitors and sponsors with differentpackages and benefits EMSA 2011 | Innovation and Inspiration October 19 | Brisbane Powerhouse | Queensland 15. InSync11: The Solution forSpeakersManageCall for SelectionSelected SpeakersSpeakers EMSA 2011 | Innovation and Inspiration October 19 | Brisbane Powerhouse | Queensland 16. InSync11: The Solution forExhibitors and Sponsors Update File Upload ConditionalProfile FormsFieldsContentEMSA 2011 | Innovation and InspirationOctober 19 | Brisbane Powerhouse | Queensland 17. Update Profile FormEMSA 2011 | Innovation and InspirationOctober 19 | Brisbane Powerhouse | Queensland 18. File Upload Fields EMSA 2011 | Innovation and Inspiration October 19 | Brisbane Powerhouse | Queensland 19. Conditional Content123EMSA 2011 | Innovation and InspirationOctober 19 | Brisbane Powerhouse | Queensland 20. InSync11: The Outcome Speakers A simple flow for the speakers No-one slipped through the cracks Exhibitors and sponsors A single growing database rather thaninformation spread out This was reciprocated with information back Conditional content meant one email at a timeEMSA 2011 | Innovation and InspirationOctober 19 | Brisbane Powerhouse | Queensland 21. Finally My Top Tips Focus on what you want to achieve, nothow you want to achieve it Dont be afraid of change there can begreat benefits to trying something new Sometimes a semi-automated systemworks better than fully-automated Communicating your process to the userhelps avoid 90% of challenges EMSA 2011 | Innovation and Inspiration October 19 | Brisbane Powerhouse | Queensland 22. Thanks and Further QuestionsLisa RenneisenMarketing Director | Bright Conferenceslisa@brightconferences.com07 3103 2413 EMSA 2011 | Innovation and Inspiration October 19 | Brisbane Powerhouse | Queensland