emsa 2013 -- email is a two way street by adam franklin
DESCRIPTION
Adam Franklin gave this presentation in Sydney at the Email Marketing Summit Australia on Mon Oct 14th 2013. http://bluewiremedia.com.au/speakers/emsa2013TRANSCRIPT
proudly presented by
Australia’s premier email marketing summit
Speaker Name & Company
Email is a 2 way street:Designing emails for conversation
@Franklin_Adam #EMSA2013
@Franklin_Adam #EMSA2013
33% CTR
@Franklin_Adam #EMSA2013
38% CTR@Franklin_Adam #EMSA2013
@Franklin_Adam #EMSA2013
28-35%@Franklin_Adam #EMSA2013
40% OR25% CTR
@Franklin_Adam #EMSA2013
Tailored
1 call to action
Personal
@Franklin_Adam #EMSA2013
@Franklin_Adam #EMSA2013
@Franklin_Adam #EMSA2013
@Franklin_Adam #EMSA2013
@Franklin_Adam #EMSA2013
@Franklin_Adam #EMSA2013
Battle of the Subject Lines and From Name
@Franklin_Adam #EMSA2013
Adam Franklin & Toby Jenkins vs Bluewire Media
@Franklin_Adam #EMSA2013
10%
6%
31%
Adam Franklin & Toby Jenkins vs Bluewire Media
@Franklin_Adam #EMSA2013
Personal (eg. Toby Jenkins) vs Company (eg. Bluewire Media)
@Franklin_Adam #EMSA2013
34%
Personal (eg. Toby Jenkins) vs Company (eg. Bluewire Media)
@Franklin_Adam #EMSA2013
[Bluewire News] vs [BLUEWIRE NEWS]
@Franklin_Adam #EMSA2013
13%
[Bluewire News] vs [BLUEWIRE NEWS]
@Franklin_Adam #EMSA2013
[INVITE] LinkedIn Masterclass v LinkedIn Masterclass
@Franklin_Adam #EMSA2013
27%
[INVITE] LinkedIn Masterclass v LinkedIn Masterclass
@Franklin_Adam #EMSA2013
[FREE E-BOOK] vs [E-BOOK]
@Franklin_Adam #EMSA2013
7%(and 10% higher
click thru rate)
[FREE E-BOOK] vs [E-BOOK]
@Franklin_Adam #EMSA2013
www.bluewiremedia.com.au/speaking/emsa2013
www.bluewiremedia.com.au/speaking/emsa2013
@Franklin_Adam
www.bluewiremedia.com.au/speaking/emsa2013
Thank you!