shop vienna aw14
DESCRIPTION
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FASHION,LIFESTYLE AND
DESIGNER BRANDS:
WELCOME TO P&C!
Gerasdorf-Vienna (G3 Shopping Resort), Vienna (Donauzentrum), Vienna
(Kaerntner Strasse 29), Vienna (Mariahilfer Str. 26-30), Voesendorf (SCS, Tor 4).
www.peek-cloppenburg.com
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Emma Cheevers
Editor’s Letter
8
/globalblue/globalblue /globalblue@环球蓝联-GlobalBlue
@GlobalBlue /GlobalBlue/GlobalBlueRu
Welcome to Vienna
Even if you’ve visited Vienna before, you may be surprised to discover
just how many fascinating stories from the past lie behind almost every
door – fnd out more in our feature on page 32. In this edition, we also
take an in-depth look at the city’s famous café culture (page 36) and
reveal the must-have bag that’s inspired by a design classic (page 50).
SHOP is part of Global Blue, a Tax Free Shopping market leader,
and publishes guides to over 40 destinations across Europe and Asia.
Our international insider knowledge means we are ideally placed to tell
you everything you need to know about your chosen destination: the top
global brands, the local favourites you shouldn’t miss and the essential
stores, boutiques, restaurants and places to visit.
For the very latest information, visit globalblue.com. It’s even easier
to claim your tax savings with the Global Blue Card – signing up is
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to download the Global Blue mobile app!
With this edition of SHOP, the Global Blue app and your Global
Blue Card, you’re ready to enjoy the best that Vienna has to ofer.
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Contributors
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Thomas Boswell
Thomas Boswell created this
season’s cover illustration
for SHOP Vienna. His bold
and colourful artwork has
previously been commissioned
by Wired magazine, Trickett
and Computer Arts, among
others. His skill at evoking
the past and rendering
architectural detail makes
him the perfect illustrator
for this cover, inspired by
our feature about Vienna’s
historical boutiques, cafés
and more on page 32. It shows
a typically elegant street scene
complete with an ornate, old-
style shop sign.
Read more about our
cover illustrations at
globalblue.com/covers.
Isabella Redmond Styles
Isabella Redmond Styles,
SHOP’s associate news
and lifestyle editor, studied
at the London College of
Fashion and has written for
publications including the
Daily Mail, Hufngton Post
and Easy Living.
Verity Hogan
History graduate Verity
Hogan swapped writing
about crinolines for more
contemporary clothes when
she moved to London to
pursue journalism. She now
works as SHOP’s city guide
and lifestyle editor.
Stephen Doig
Stephen Doig is SHOP’s
features editor. He is also
a regular columnist for the
men’s section of the Telegraph,
a former Harper’s Bazaar
staf member, and has written
for Vogue, GQ and the
Financial Times.
globalblue.com
Shop Floor
12
EDITOR IAL
Editor-in-chief
Emma Cheevers
PUBLISH ING
Publisher
James Morris
Managing editor
Sally McIlhone
Cover illustrator
Thomas Boswell
Contributor
Maria Kirchen-Hill
Production editor
Caterina Mazzolai
Assistant production editor
Ruairidh Pritchard
Features editor
Stephen Doig
City guide and lifestyle editor
Verity Hogan
Acting fashion editor
Ximena Daneri
Acting news editor
Hannah Lewis
Associate news and lifestyle editor
Isabella Redmond Styles
Assistant fashion and news editor
Gemma Latham
Chief sub-editor
Hester Lacey
Copy editors
Sue Flook, Claire Gervat,
Ann Morphew, Harriet O’Brien
Picture editor
Kirsty Andrews
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Sarah Beyts
Picture assistants
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Qingya He
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Chinese translators
Xun Ji, Yin Shi, Chenguang Yi,
Yi Zhang
Russian editor
Anastasia Nemchenok
Associate Russian editor
Daria Orlova
Assistant Russian editor
Kira Savchenko
Russian editorial assistant
Linda Blank
Russian translators
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Gary Ramazanov
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Disclaimer: SHOP magazine is published by Global Blue Group. All rights reserved. Reproduction in whole or part is strictly prohibited. Whilst every care is made to ensure all of the
information is correct, Global Blue cannot be held responsible for any changes in information that may occur after publication. Global Blue shall not be liable for any damage, loss, injury
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Contents
14
Above: inside Prada’s new Vienna store
Products
18 Check Out
sHoP selects a standout piece from Vienna
this season
20 Products
Key looks for the season, from fashion and
footwear to jewellery and accessories
N e ws
26 Shop Window
one store not to be missed in Vienna
28 News
seasonal updates on shops, services and
new products
F e At u r e s
32 Cover Story: Step Back In Time
Behind the doors of many of Vienna’s
elegant shops, auction houses and cafés
are some fascinating stories, as stephen
doig discovers
e x Pe r i e Nce
36 Café Society
Vienna’s varied café culture is a perennial
delight, says isabella redmond styles
Gu i de
41 Maps and guides to the key shopping areas
of Vienna
e sse N t i A l s
45 How To Shop Tax Free
the simple steps to saving money on
your shopping
t r A Nsl At ioNs
46 Русский Перевод
48 美文翻译
49
sou V e N i r
50 the essential item to bring home
p.26
INTRODUCING TIFFAN Y T
WIEN KOHLMARKT 8-10
01 53 53 950 | TIFFANY.COM
©T
&C
O.
20
14
18 | PRODUCTS
Save up to 15% by shopping tax free, see page 45
exposed. Proving that clothing and accessories
inspired by practicality can still be exciting and
inventive, the autumn/winter 2014/15 Miu Miu
collection includes brightly coloured plastic
boots, raincoats and windbreaker jackets, all
interpreted in a way that injects a dose of fun
into any wardrobe. gl
Miu Miu shoes, €481,
Miu Miu, Tuchlauben 7,
1010 Vienna,
+43 (0)1 532 3053,
miumiu.com
* for map go to page 44
PRACTICALLY PERFECT
These delightful shoes from Miuccia Prada’s
much-loved Miu Miu line perfectly embody
the quirky and irreverent personality of the
brand. Juxtaposing functionality with high
fashion, the pointed-toe pumps are made of
blue iridescent brocade (there’s also a version
in candy-cane pink) and fnished with a bright
red strap and bow. The unusual heel design
strips the product back to basics, leaving the
structural element of stainless steel screws
Check Out
ESC ADA .COM
VIENNA AM GRABEN 26 +43 1 5337090
SALZBURG ALTER MARK T 5 +43 662 849612
20 | PRODUCTS
Save up to 15% by shopping tax free, see page 45
1. Marc O’Polo wool jacket, €199.90,
Marc O’Polo, Rotenturmstrasse 19,
1010 Vienna, +43 (0)1 533 8744,
marc-o-polo.com
2. Ludwig Reiter boots, €598,
Ludwig Reiter, Mölkersteig 1,
1010 Vienna, +43 (0)1 5334 20422,
ludwig-reiter.com
3. Diesel jeans, €200,
Diesel, Mariahilfer Strasse 89,
1060 Vienna, +43 (0)1 5877 01072,
diesel.com
4. B&O Play Form 2i headphones,
€129, Bang & Olufsen, Schottenring 28,
1010 Vienna, +43 (0)1 890 7991,
beoplay.com
BOOTS AND BEATS
These winter essentials are a sound
investment for the season ahead
1 3
2 4
globalblue.com
SHOP | 21
5. Bally shoes, €450,
Bally, Graben 12, 1010 Vienna,
+43 (0)1 513 0550,
bally.com
3. Hermès enamel bangles, from
€420, Hermès, Graben 22, 1010 Vienna,
+43 (0)1 532 5656,
hermes.com
4. Louis Vuitton belt, €480,
Louis Vuitton, Tuchlauben 3-7,
1010 Vienna, +43 (0)1 533 6151,
louisvuitton.com
1. Chanel Rouge Allure Pirate
lipstick, €33,
Douglas, Kohlmarkt 11, 1010 Vienna,
+43 (0)1 533 8325,
chanel.com
2. Gucci handbag, price on request,
Gucci, Kohlmarkt 5, 1010 Vienna,
+43 (0)1 532 4088,
gucci.com
PH
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MOULIN ROUGE
A splash of red adds a fun and
confdent element to any outft
1
2
3 4
5
22 | PRODUCTS
Save up to 15% by shopping tax free, see page 45
1. Ermenegildo Zegna couture
holdall, €2,490,
Ermenegildo Zegna, Kohlmarkt 8-10,
1010 Vienna, +43 (0)1 512 0979,
zegna.com
2. Montblanc Meisterstück Heritage
Automatic watch, €1,950,
Montblanc, Graben 15, 1010 Vienna,
+43 (0)1 532 3330,
montblanc.com
4. Benetton knitted dufel coat, €159,
Benetton, Mariahilfer Strasse 116,
1070 Vienna, +43 (0)1 526 6228,
benetton.com
3. Boss shoes, €449,
Hugo Boss, Kärntner Strasse 20,
1010 Vienna, +43 (0)1 512 1161,
hugoboss.com
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HANDSOME
HERITAGE
A knitted dufel coat and luxury
leather accessories in rich chocolate
tones make for dapper dressing
globalblue.com
SHOP | 23
3. Sabrina Dehof ring, €129,
Cadenzza, Kärntnerstrasse 53,
1010 Vienna, +43 (0)1 512 6996,
sabrinadehof.com
4. Burberry Prorsum dress, €1,595,
Burberry, Kohlmarkt 2, 1010 Vienna,
+43 (0)1 532 2820,
burberry.com
1. Cartier bag, €3,900,
Cartier, Kohlmarkt 1, 1010 Vienna,
+43 (0)1 533 2246,
cartier.com
2. Marc Cain hat, €69.90,
Marc Cain, Weihburggasse 4,
1010 Vienna, +34 (0)1 512 4185,
marc-cain.com
BUTTERCUP
DREAM
Brighten up your autumn/
winter wardrobe with
vintage-inspired creations
in buttery caramel tones
1
2
4
3
shop tommy.com
TOMMY HILFIGER STOREKOHLMARKT 12VIENNA
26 | NEWS
Save up to 15% by shopping tax free, see page 45
Shop Window
A NEW LOOK FOR PRADA IN VIENNA
Prada has just opened a sizeable store in an
historic building between Bognergasse and
Seitzergasse in the heart of Vienna. Designed
by respected architect Roberto Baciocchi, the
two-storey boutique brings a touch of Italian
style to the city, without compromising the
Austrian heritage of the setting. The store has
the best selection of Prada goods in Vienna,
with men’s and women’s ready-to-wear, leather
goods, accessories and shoes. Downstairs,
women’s accessories are showcased in a
feminine space with green fabric-clad walls,
featuring Prada’s signature black-and-white
checked marble foor, while a masculine
aesthetic defnes the men’s area, which features
a black Marquina marble foor and orange
walls. The ready-to-wear collections, as well as
shoes, can be found on the frst foor, where the
building’s many windows, along with mirrors
and skylights, create a uniquely bright space. hl
Prada,
Bognergasse 4, 1010 Vienna,
+43 (0)1 513 6165,
prada.com
* for map go to page 44
ENJOY AN EXTRA 10% OFF*
Global Blue Refund Offce in the centre. Regular shuttle buses
from Vienna. *Please show this page at our Information Desk
to receive your Fashion Passport and enjoy an extra 10% off.
DesignerOutletParndorf.at
28 | NEWS
Save up to 15% by shopping tax free, see page 45
SHOE HEAVEN
Jimmy Choo’s elegant new store in Vienna, the label’s frst
monobrand boutique in Austria, is a welcome addition to the
city’s luxury shopping landscape. It refects the new global store
design concept conceived by creative director Sandra Choi in
collaboration with David Collins Studio, and has a sophisticated
and minimalist style designed to refect the brand’s aesthetic.
The new fagship carries the full range of men’s and women’s
shoes and bags, alongside sunglasses, eyewear, small leather
goods and fragrances. It also ofers the new Made-to-Order
service, which provides a customisation service for some of
the brand’s signature silhouettes, including the classic Anouk
pointed-toe pump. The Choo 24:7 range, a capsule collection
of shoes designed to meet every need and occasion, has its own
dedicated area. mkh
Jimmy Choo, Tuchlauben 4, 1010 Vienna,
+43 (0)1 535 0300, jimmychoo.com * for map go to page 44
TRULY INDIVIDUAL
Avant-garde fashion icon
Vivienne Westwood has
been an exciting presence
in the world of design since
1971. Her unique creations
and signature style have
truly stood the test of time.
Visitors to the Vienna
boutique can now experience
the label’s semi-couture
service, previously available
exclusively in London. Clients
can order bespoke evening
gowns and bridal designs,
available in a selection of
classic styles inspired by the
Vivienne Westwood couture
archive. Pieces are handmade
in the client’s dress size
by the label’s couturiers in
London and delivered within
eight weeks. hl
Vivienne Westwood,
Tuchlauben 12, 1010 Vienna,
+43 (0)1 532 0904,
viviennewestwood.com
* for map go to page 44
SHOP | 29
globalblue.com
A FRIEND TO ALL
Luxury multi-brand boutique Amicis has
moved to a new location on Tuchlauben, at
the heart of the exclusive shopping district
known as the Goldenes Quartier (Golden
Quarter). The womenswear store at number
11 ofers two foors of ready-to-wear fashions,
footwear and accessories from designers
including Stella McCartney, Isabel Marant
and Giuseppe Zanotti. The menswear store
at number 14 presents designer pieces that
SHOP THE WORLD
Using our wealth of insider knowledge,
we have created a smartphone app
to help you to plan your trip. The app
gives information on 45 cities in 22
countries – thousands of stores are
listed and located on maps, with full
contact details and a description of
what each store sells. Our maps guide
you right to the store and can also be
downloaded for offline use enabling
you to create your own itinerary. You
can also sign up for the Global Blue
Card and, once you’re logged in the My
Tax Refund wallet becomes available,
allowing you to track pending refunds.
The app is available in Chinese, English
and Russian, and includes a Tax Refund
Calculator to tell you how much you’ll
save on every purchase you make in
every different country you visit. There
are also instructions on how to use
Currency Choice, our service that
allows you to pay in your home currency.
globalblue.com
Download the Global Blue guide
from the App Store or Play Store
are found nowhere else in the city from the
likes of Lanvin, Valentino, Givenchy and Tom
Ford. Both stores have clothing suitable for
all occasions from casual daywear to standout
eveningwear. Staf members with real expertise
are on hand to guide you through the extensive
selection and ensure you fnd the perfect ft and
ensemble, making Amicis a must-visit store. gl
Amicis (women), Tuchlauben 11,
1010 Vienna, +43 (0)1 513 2636;
Amicis (men), Tuchlauben 14, 1010 Vienna,
+43 (0)1 513 2110, amicis.at
* for map go to page 44
A fi rst-class shopping experience at attractive prices.
Discover international brands and regional highlights in our Heinemann Duty Free shop at Vienna Airport.
You can look forward to browsing elegant fragrances, high-quality cosmetics, exquisite spirits, fi ne food, regional specialities and you can even save up to 30% with our Special Offers!
Visit us online at heinemann-dutyfree.com
Scan and discover fi rst-class offers.
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Step Back in Time
History is everywhere in Vienna – and that includes behind the doors of many of its elegant shops, auction houses and cafés. Stephen Doig explores some of the city’s most fascinating places
34 | FEATURES
Previous: Vienna is rich in historical buildings
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In Vienna the past makes its presence
felt in every corner. The city has been a
vibrant epicentre of culture and thinking
for centuries, with a sense of history
woven into the tapestry of life here: even the
shortest of walks will take in something of
signifcance. ‘History is very much a part of
daily life here,’ says Gerald Krischek, general
manager of the venerable Hotel Bristol, a
favourite retreat of the rich and famous
throughout its 122-year existence. ‘There are
a thousand stories to be told about the most
unassuming of shops and restaurants, and
the city’s very focused on respecting its past.’
Venturing into the Dorotheum is
like stumbling into a particularly opulent
wonderland; on either side of the hushed,
cavernous hallways, there are rooms flled
with precious treasures waiting to be marvelled
at. This famed auction house (which also has
its own shopping gallery) dates back to 1707
and has long been an important part of local
cultural life. Wandering through the warren
of palatial spaces, admiring everything from
intricately painted headboards that look as
if they’ve been spirited from an old Romany
wagon to exquisite glassware and jewellery, is
an unforgettable experience.
Of course, the grand tradition of cofee
houses in Vienna is an essential part of the
city’s food history. While many of them lay
claim to enthralling histories and inventions
of certain tortes, there’s none more picturesque
than Demel, founded in 1786. The interior
is a rococo extravagance of vaulted ceilings,
mirrors and twinkling chandeliers, and
patrons are invited to watch the master bakers
at work through glass walls as they whip up
tortes, cakes and confectionery. Winter is a
particularly pleasing time to visit; as well as
ofering a warm refuge from the cold, the store
debuts a series of life-sized themed fgures,
made entirely in sugar, in its windows.
Despite being in the hubbub of central
Vienna, the handsome Wilhelm Jungmann
& Nefe store is a place of quiet calm: a temple
to sartorial elegance. The wood-panelled walls,
ceilings painted by celebrated 19th-century
artist Franz Lefer, and richly decorative
/46 48
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SHOP | 35
Above (clockwise from top): the Hofurg, a former imperial palace and one of the city’s most important historical landmarks; baking traditions have continued for over 200 years at Demel; Augarten fagship store; Wilhelm Jungmann & Nefe store
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tapestries give it the feel of a library. The store
on Albertinaplatz opened in 1881 – though
the company’s history can be traced back
to 1836 – conveniently close to many of the
ofcial and unofcial haunts of Viennese high
society. It was, and still is, entirely devoted to
luxurious fabrics and accessories, with towering
oak shelves laden with ties, cravats, scarves
and gloves in the most beautiful handcrafted
cashmeres, wools and silks, as well as bolts
of the exquisite materials themselves.
In contrast, Augarten’s fagship store on
Spiegelgasse is a thoroughly slick and modern
afair – clean lines, mood lighting and so
on – but the story behind the label reaches
back to 1718. This was the year that Claudius
Innocentius du Paquier succeeded in bringing
the secret of porcelain-making to Vienna
from Meissen, for which the emperor granted
him the right to be the city’s sole producer.
Europe’s second porcelain manufactory
rapidly became so integral to the fabric of
Viennese life that the street on which it used
to stand became Porzellangasse, and its elegant
products – rococo fgurines, neoclassical dinner
services, Biedermeier tableware – found their
way into palaces, castles and mansions across
Europe. Today, the label’s elegant tableware
and homeware pieces, from vivid vases to
elegant cofee pots – look entirely ftting in
a contemporary environment, but with the
added draw of being made using centuries
of craft experience.
No exploration of old Vienna and the stores
that represent it would be complete without a
stroll through the beautiful Christmas markets
for which the city is known. When you’ve
enjoyed your fll of the one outside the Rathaus,
the city’s largest, head to the craft-centric
stalls on Freyung square by the Schottenkirche
(Scottish Church). Here craftspeople whittle
and sculpt hand-made decorations in wood,
paint delicate murals on shiny baubles, and
much more. Explore the warren of huts and
leave the 21st century on the sidelines for
a while
dorotheum.com, demel.at,
feinestofe.at, augarten.at,
altwiener-markt.at
A sense of history is woven into the tapestry of life here; even the shortest of walks will take in something significant
globalblue.com
36 | EXPER IENCE
Vienna’s café culture is internationally
renowned. Cofee houses form an integral part
of Viennese culture and often follow a similar
format, ofering a wide selection of expertly
made cofee-based drinks, newspapers and
patisserie – in fact, the Viennese love of cake
rivals their passion for cofee. Traditional cafés
are characterised by ornate interiors evoking
bygone eras, with marble tabletops and classic
Thonet chairs.
The city’s long association with cofee and
cake has made Vienna a must-visit destination
for fans of both. Visitors can start their day with
a cafeine fx from the city’s most established
historic cofee bars, sample the famous Sacher
torte at the luxurious Hotel Sacher or enjoy a
spot of people-watching in Sigmund Freud’s
favourite café, Café Central. Vienna’s more
recent openings ofer cool, contemporary takes
on the city’s cofee-house heritage and provide
a desirable alternative for those with more
modern tastes.
Café SoCiety Vienna’s acclaimed café culture
continues to impress with its mix
of traditional venues and modern
concepts. Isabella Redmond Styles
takes time out at a selection of the
city’s fnest
SHOP | 37
R a d l a g e R
a vintage bicycle shop and
café – and one of Vienna’s
most distinctive venues –
Radlager ofers a range of
Italian racing bikes alongside
cofee that is regarded as some
of the best in the city. The
interior alone is well worth
a visit; the space has a retro
aesthetic with a host of quirky
features and an impressive
vintage Faema cofee machine
from 1961. Be sure to explore
the selection of snacks and
cocktails also on ofer; many
of the options are named after
famous cycling personalities.
Radlager,
Operngasse 28, 1040 Vienna,
+43 (0)699 1956 3395,
radlager.myshopify.com
38 | EXPER IENCE
globalblue.com
C a f é C e n t r a l
One of Vienna’s oldest and most iconic cofee houses, Café Central has a rich literary heritage and was a favourite of many famous intellectual fgures, including Sigmund freud. the café opened in 1876 and still retains a number of original architectural features, including
C a f é D r e C h S l e r
Often listed among Vienna’s most impressively designed venues, Café Drechsler has a sleek, contemporary interior that belies the fact that this popular local haunt dates back to 1919. the café also echoes a bygone era with its emphasis
an elaborately decorated vaulted ceiling, columns and patterned wooden foor. the menu is centred on classic Viennese cuisine; the Wiener schnitzel and Kaiserschmarrn, an irresistibly fufy and sweet pancake dish, are just two of the many highlights. Café Central,herrengasse 14, 1010 Vienna, +43 (0) 1533 3763, palaisevents.at/cafecentral
on providing a warm and welcoming meeting place, day and night. Chef Daniel hickel ofers visitors a menu flled with delicious dishes based on local, seasonal ingredients, while the cofee served is of a universally high quality. Café Drechsler,linke Wienzeile 22, 1060 Vienna, +43 (0)1 581 2044, cafedrechsler.at
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ALICIA KEYS
Guide
GUIDE | 41
Global Blue’s guide ensures you make the most of your trip to Vienna with a
look at the city’s main shopping streets. Start with SHOP’s recommendations
before delving deeper with expert guidance from our well-travelled team. For
more helpful hints and detailed city guides, check out globalblue.com/vienna.
PH
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er
iTy
HO
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a GlimPSe OF Vienna
Vienna’s Museumsquartier represents the heart of the city’s creative scene. The area has an eclectic mix of baroque and modern architecture, as well as playing host to an array of installations by the larger modern art museums.
globalblue.com
42 | GUIDE
Vienna
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SHOP | 43
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44 | GUIDE
Golden U area
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TOMMY HILFIGER ●CHOPARD ●
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● J. BERGER BUCHHANDLUNG
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● MONDIAL
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● TIMBERLAND
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● BRÜHL & SÖHNE
● ELLA VIENNA
● MARC O’POLO
● PANDORA
● VERSACE
● JUW
ELIER WAGNER
● ROLEX
● GERRY WEBER● STEFANEL
● HUMANIC
● ZARA
● SALAMANDER
● FOREVER 21
● DOUGLAS
● SIR ANTHONY
● D´AMBROSIO
● SALAMANDER
● WEMPE
● CASINO WIENBENETTON
● MEGASTORE
SWAROVSKI ●
DOHNAL ●
SWATCH ●
RADO ●
WOLFORD ●
SWAROVSKI ●
LOBMEYR ●
JUWELIER WAGNER ●
CIRO ●ZAK ●
JUWELIER BUCHERER ●
OMEGA ●
● WMF
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SP
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● POPP & KRETSCHMER
BLACK DIAMOND ●
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● R
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DOTZAUER ●
● S OLIVER
● S
TIEFELKÖNIG
● SPORTALM
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LOUIS VUITTON ●
● BRIONI
● ROBERTO CAVALLI
BAMBINI ●
● ARMANIETRO ●
MIU M
IU ●
PRADA ●
● JIMMY CHOO
● AMICIS MEN
● VIVIENNE WESTWOODAMICIS
WOMEN ●
GR
AB
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● HERMÈS
● KÖCK
● ESCADA
● JUWELIER WAGNER ● ROLEX
● SCHWÄBISCHE JUNGFRAU● NÄGELE & STRUBELL
● SWATCH
LACOSTE ●SALAMANDER ●
WOLFORD ●
MONTBLANC ●MONSOON/ACCESSORIZE ●
KNIZE ●
HELDWEIN ●BALLY ●
IWC BOUTIQUE ●PAUL & SHARK ●
SELECTED STORES
IN STEFFL:
BARBARA BUI
Featured In This IssueGlobal Blue Retailer Non-Global Blue Retailer
Place Of Interest
Department Store
Restaurant
P.28
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P.29
P.26
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Salzburg Airport
Refund Ofce details:
Vienna Airport:• AmEx,Non-SchengenArea
• ErsteBankMoneyExchange,Terminal1,Departures
• InterchangeAustria,TransitArea
• InterchangeAustria,Terminal3,Departures,
Non-SchengenArea
• InterchangeAustria,Terminal3,Transit/Departures,
Schengen Area
Downtown Vienna and Parndorf:• GlobalBlue,Gerngross,MariahilferStrasse38-48,
1070Vienna
• GlobalBlue,Stef,KärntnerStrasse19,1010Vienna
• GlobalBlue,Parndorf,DesignerOutletStrasse,7111Parndorf
When you shop the world, shop tax free
Whereveryoushop,askforaGlobalBlueTaxFreeFormandremembertokeepyourreceipts.
Whenyou’reheadinghome,atyourpointofdeparturevisitcustomstogetyourreceiptsapproved,beforecollectingyourrefundatoneofourRefundOfces.
2. Claim
Contact: [email protected]+421232111111
Spendaminimumof€75.01andsaveupto15%ofthepurchaseprice.PleasenotethatthefnalrefundyoureceivewillconsistoftheVATtotal,minusanadministrationfee.AtsomeairportsacashhandlingfeeperTaxFreeFormwillbechargedshouldyourequireanimmediaterefundincash.
GlobalBlueTaxFreeShoppingbringsyousavingsonthepurchasesyoumakeatover270,000storesacrosstheworld’sbestshoppingdistricts.
Sowhynotjointhe26milliontravellerswhoshoptaxfreewithGlobalBlueeveryyear?SimplylookforthebluestaroraskforGlobalBlue,andfollowoureasyprocess.
1. Shop
Vienna Airport
Key
PartnerRefundOfce
Landside
Check-inarea
Securitycontrol
GlobalBlueRefundOfce
TaxFreemailbox
Airside
Stairs
Public area
International
area Gates 1-9
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Level 1
Gates
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Level 3
Gates G01-G37
Gates D
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C42
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C38
C35
C34
C33
C31-32
B25-42
C36-37C39-40
D25-27
D28-29
D61-70
D31-37
D23-24
D21-22
Gates B
Check-in 1A
Level 2
2
1
3
Check-in 2
Check-in 3
5
globalblue.com
Translations
46
Русский ПеРевод
В Вене постоянные встречи с историей неизбежны, и многочисленные элегантные магазины, аукционные дома и кафе – не исключение. Стивен Дойг побывал в самых очаровательных заведениях австрийской столицы
32: Step Back In Time
Путешествие во времени
Ни одна даже самая короткая прогулка не обойдется без встречи с чем-нибудь особенным: «Можно сказать, что прошлое здесь - часть обыденности, - утверждает Геральд Кришек, генеральный менеджер респектабельного отеля Bristol Hotel, куда вот уже 122 года приезжают отовсюду обеспеченные и знаменитые гости. – О самых непритязательных магазинах и ресторанах можно рассказывать тысячи легенд. Этому городу присуще особенное уважение к истории».
Например, аукционный дом Dorotheum (и торговая галерея под его крышей) похож на колоритную страну чудес: войдя в него, посетители оказываются в торжественных коридорах, из которых открываются наполненные сокровищами комнаты. Он начал свою историю в 1707 году и надолго занял важнейшую позицию в местной культурной жизни. Едва ли с чем-то можно сравнить впечатления от прогулки по дворцовым залам и знакомства с экспонатами, будь то изысканно расписанные подголовники, словно со старинной цыганской повозки, или изысканные стеклянные и ювелирные произведения, которые бы пришлись по душе Императрице Сиси.
Разумеется, невозможно себе представить гастрономическую историю Вены без кофейных домов. Некоторые из них даже попали в городские легенды как изобретатели знаменитых тортов. Но едва ли во всей столице найдется более живописное место, чем основанная в 1786 году кофейня Demel. Изюминкой интерьера в стиле рококо стали сводчатые потолки, зеркала и сверкающие канделябры. Через стеклянную стену можно понаблюдать за работой именитых кондитеров, занятых тортами, пирогами и пирожными. Зимой, пожалуй, особенно приятно побывать здесь, и дело не только в тепле: в оконных витринах появляются тематические фигуры в натуральную величину, полностью сделанные из сахара!
В Вене буквально на каждом углу можно встретить напоминание о былых эпохах. Многие века этот город остается динамичным центром культуры и гуманитарной мысли, поэтому история здесь органично проникает в повседневность.
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На фоне суетливого венского центра, очаровательный магазин Wilhelm Jungmann & Nefe кажется оазисом тишины и спокойствия – истинный храм элегантности. История компании началась в 1836 году, а магазин появился позже - в 1881, и место на Albertinaplatz было выбрано неслучайно: в непосредственной близости находятся официальные и неофициальные заведения, посещаемые венским высшим обществом. Стены с деревянными панелями, потолки, расписанные известным художником 19 века Францем Лефлером, богато украшенные гобелены – все это создает атмосферу старинной библиотеки. По сей день это пространство наполнено роскошными тканями и аксессуарами, а на дубовых полках возвышаются галстуки, бабочки, шарфы и перчатки из самого красивого и качественного кашемира, шерсти и шелков.
Флагманский магазин Augarten на Spiegelgasse – полная противоположность. Для его исключительно современного интерьера характерны ясные линии, точечное освещение и подобные особенности. Однако история этой марки также началась почти три столетия назад – в 1718 году. Именно тогда Клаудиус Инносентиус дю Пакье привез в Вену из Майсена секрета изготовления фарфора, за что император наградил его правом быть единственным в городе производителем. Так в Европе появилась вторая фарфоровая мануфактура, и она так быстро стала органической частью венской жизни, что в честь нее назвали улицу – Porzellangasse. Фигурки в стиле рококо, неоклассические столовые комплекты, аксессуары в стиле бидермейер, - все это отправлялось во дворцы, замки и усадьбы по всей Европе. В наши дни элегантные столовые принадлежности и домашняя утварь, будь то яркие вазы или элегантные кофейники, идеально вписываются в современную обстановку, не теряя при этом обаяния многовекового мастерства.
Знакомство со старой Веной и ее атмосферными магазинами будет неполным без прогулки по знаменитым зимним рынкам. Самый крупный и
Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках, совершенных в около 270,000 магазинах, расположенных в самых лучших шоппинг районах мира.Так почему бы не присоединиться к 26 миллионам путешественников, совершающих покупки Tax Free с Global Blue каждый год? Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям.
1. в магазинеГде бы вы ни совершали покупки, попросите Tax Free форму Global Blue и сохораните чеки.2. При выездеВозвращаясь домой, в пункте отправления, пройдите к таможне для того, чтобы заверить ваши чеки для получения возврата в одном из наших офисов.
контакты:[email protected]+421 232 111 111Потратьте минимум €75.01 и сэкономьте до 15% на стоимости покупок. Пожалуйста, примите к сведению, что конечная сумма возврата составит сумму налога (НДС) минус административная комиссия. В некоторых аэропортах при возврате наличными взимается комиссия за каждую Tax Free форму.
45: When You Shop The World,
Shop Tax Free
совершая покупки по всему миру, совершайте их с Tax Free
известный каждый год открывается у подножия Ратхаус. Отсюда можно отправиться к ремесленным лавкам на площади Freyung рядом с Шотландской церковью Schottenkirche. Здесь мастера продают вырезанные вручную из дерева декоративные украшения, расписанные игрушки и многое другое. И пусть все эти сказочные вещицы помогут вам ненадолго убежать из 21 века в далекое прошлое. dorotheum.com, demel.at, feinestofe.at, augarten.at, altwiener-markt.at
globalblue.com
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45: When You Shop The World,
Shop Tax Free
畅购全球，尊享退税
当您在全球顶级购物区中的27万多家商店消费
时，环球蓝联（Global Blue）购物退税服务（Tax
Free Shopping）为您节约购物开销。
每年有两千六百多万名游客通过环球蓝联（Global
Blue）获得购物退税，您怎能错过？您要做的只
是寻找蓝星标志或者问询商家是否提供环球蓝联
（Global Blue）服务，然后遵循我们简单的退税
过程：
1. 消费购物
无论您在哪里消费，请索要环球蓝联退税表格
（Global Blue Tax Free Form），并记得保存
小 票。
2. 申请退税
当您准备回家时，您需要先去出发城市的海关柜台请
他们在您的退税表格上盖章，然后再到环球蓝联的
退税点领取您的退税款。
联系方式：
+421 232 111 111
最低消费€75.01并且节约高达购买价格15%的税。请
注意：最终退款将包含增值税总额，但是要扣除管
理手续费。部分机场还将以退税申请表为单位收取
现金退税手续费。
Innocentius du Paquier成功将瓷器制作的秘诀
从迈森带到维也纳，奥地利皇帝因此授予他城中
独家生产权。这间欧洲第二家陶瓷厂迅速成为维
也纳人生活的有机组成部分，厂址所在地被命名为
Porzellangasse，其优雅的产品系列——洛可可风
格人俑、新古典主义晚餐餐具、比德迈餐具——被
销往欧洲各地的宫殿、城堡与豪宅。今天，品牌的高
雅餐具和家居用品系列，从鲜艳的花瓶到经典的咖
啡壶——看上去与当代室内空间完美融合，又不失
所传承的历经数百年的经验与工艺。
如果没有造访该城赖以扬名的冬季市场，那么
维也纳老城区与店铺探索之旅将是不完整的。当
您从位于Rathaus外围的城中最大市场满载而归
时，不妨拐去Schottenkirche（苏格兰教堂）边的
Freyung广场，这里的店铺以手工制品为主。工匠们
在此手工切削、雕刻木质装饰品，为闪亮的玻璃球描
绘精致的图案，进行着各种创造。将21世纪抛在一
边，来小屋林立的街区尽情探索吧。
dorotheum.com, demel.at, feinestofe.at,
augarten.at, altwiener-markt.at
美文翻译
32: Step Back In Time
时光倒流
在维也纳，历史无处不在——即使是在许多高雅店
铺、拍卖行与咖啡馆中。Stephen Doig带您探访城
中几处最迷人的场所
在维也纳的每个角落都可感受到历史的存在。数百
年来，这座城市都是充满活力的文化中心。历史与日
常生活在此交织：一次随意的散步就能邂逅意义非
凡的景观。“在这里历史是日常生活的一部分，” 古
老酒店Bristol Hotel的总经理Gerald Krischek表
示，这间酒店在其122年的历史中都是富人权贵的挚
爱。“即便是最低调的店铺与餐馆也有无数故事可以
讲述，这座城市对历史满怀崇敬。”
踏入Dorotheum就像是走进了华丽版本的仙
境；在蜿蜒静谧的走廊两侧，一间间装满珍宝的房
间等着被人发现并赞叹。作为当地文化生活中重要
的组成部分，这间著名拍卖行（同时也拥有购物廊）
的历史可以追溯到1707年。在富丽堂皇的空间内徜
徉，欣赏灵感来自旧吉普赛马车的精湛彩绘床头，或
精美绝伦的玻璃器皿与珠宝首饰，将是一趟难忘的
旅程。
咖啡馆传统自然是维也纳美食史不可或缺的
组成部分。虽然其中的许多家都声称有着迷人的历
史，且是某种果仁蛋糕的发明者。然而没有比成立
于1786年的Demel更美轮美奂的了。咖啡馆内部采
用洛可可式的拱形天花板，镜子与水晶吊灯交相辉
映，顾客们被邀请在玻璃墙后观赏烘焙大师制作果
仁蛋糕、各色糕饼与糖果。冬季是造访该店的理想
季节；其不仅为人们提供寒风中的温暖庇护，还会在
橱窗中陈列一系列实景尺寸的糖制人偶主题场景。
尽管坐落于喧嚣的维也纳市中心，优雅的
Wilhelm Jungmann & Nefe闹中取静：宛若一间
神圣祥和的寺庙。该店的木质板墙和天花板皆由19
世纪知名艺术家Franz Lefler设计，丰富的装饰挂
毯让人感觉置身于图书馆。Albertinaplatz广场的
这间店开业于1881年——虽然该公司的历史可一
路追溯到1836年——离许多维也纳上流社会人士
公开与非公开的出入场所非常近。时至今日该店仍
专注经营华丽织物与配饰，高耸的橡木货架上满满
当当地陈列着领带、领巾、围巾与手套，皆以最上乘
羊绒、羊毛和丝绸等材质，以同样顶级的技艺手工
制 作。
相比之下，Augarten位于Spiegelgasse大街的
旗舰店是一处彻头彻尾的时髦摩登购物地——装
饰线条简练、配以气氛化照明等——但品牌背后
的故事可追溯到1718年。就在那年，Claud ius
49
Step Back In Time: 32
العودة بالزمن إل الوراء
ترجمة باللغة العربّة
التاريخ موجود ف شتّى أنحاء فيينا با ف ذلك خلف أبواب الكثي منStephen محلتها النيقة ودور الزاد العلني والقاهي. يستكشف
Doig بعض أروع الماكن ف الدينة
تفوح رائحة الاض من كل زاوية من زوايا فيينا. فقد شّكلت الدينةمقّراً حيويّاً للثقافة والفكر لقرون ويدخل التاريخ ف نسيج الحياة هنا:
Gerald Krischek ثّة ما يلفت حتّى ف أقص النزهات. يقولمدير عام فندق Bristol العريق الذي شّكل مكان القامة الفّضلبالنسبة للثرياء والشاهي طوال 122 سنة: “التاريخ جزء أساسمن الحياة اليوميّة هنا. ثّة آلف القصص تُروى عن أكث الحلت
والطاعم تواضعاً وتحرص الدينة عل احتام ماضيها.”الغامرة بالدخول إل دار الزاد العلني Dorotheum أشبه بالعثور
عل دنيا عجائب متفة حيث تتوّزع الغرف عل جانبي المّراتالكهفيّة الهادئة وتحوي كنوزاً ثينة جديرة بالستكشاف. يعود هذا
الدار الشهي )الذي يضّم كذلك معرض تسّوق خاّصاً به( إل سنة1707 ولطالا شّكل جزءاً أساسيّاً من الحياة الثقافيّة الحليّة. من
التجارب التي تحفر ف الذاكرة، التجّول ف الساحات الشاسعة وتأّملة مرسومة بهارة وكأنّها مستوحاة من عربة كّل شء من خلفيّات أِسّ
غجر قدية إل أوان زجاجيّة ومجوهرات فاخرة.بالطبع، تشّكل القاهي ف فيينا جزءاً أساسيّاً من تاريخ الأكولتف الدينة. بالرغم من محاولة الكثي منها تبّني تاريخ وابتكارات
بعض الكعكات، ل شء يضاهي مقهى Demel الذي تأّسس سنة1786. يتميّز تصميمه الداخل بأسلوب الروكوكو الفاخر حيث
بة والرايا والثيّات التللئة وحيث يُدعا الزبائن إل السقف القبّمشاهدة كبار الطهاة يعملون من خلل جدران زجاجيّة، فيم يخفقون
خلطة الكعك وقوالب الحلوى والحلويات. ننصحك بزيارة القهىف فصل الشتاء بالتحديد؛ إذ بالضافة إل توفي ملذ دافئ من البد،يعرض ف واجهاته مجموعة من التمثيل بالحجم الطبيعي، مصنوعة
من السّكر بالكامل.Wilhelm Jungmann & Neffe بالرغم من موقع متجرالجميل ف النطقة الحيويّة من وسط فيينا، إنّه مكان هادئ؛ إنّه
سة بالخشب وأسقفه الرسومة معبد للناقة. بفضل جدرانه اللبّبريشة فّنان القرن التاسع عش الشهي Franz Lefler والبُسط
الزخرفة بسخاء، يوحي بأنّه مكتبة. افتتح التجر ف ساحةAlbertinaplatz سنة 1881، عل الرغم من تأسيس الشكة سنة
1836، ويقع عل مقربة من عّدة أماكن رسميّة وغي رسميّة يرتادها
أرباب الجتمع الراقي ف فيينا. فقد كان وما زال مختّصاً بالقمشةوالكسسوارات الفاخرة، تكث فيه الرفوف الخشبيّة الضخمة الحّملةبربطات عنق وأوشحة وقّفازات مصنوعة من أجمل أنواع الكشمي
والصوف والحرير الشغولة يدويّاً بالضافة إل بكرات من الوادالفاخرة بحّد ذاتها.
بالقابل، يتميّز محّل Augarten’s الرئيس ف شارعSpiegelgasse بأسلوبه العصي الصقول بالكامل؛ من خطوط
دقيقة وإضاءة خافتة وغي ذلك، لكن تعود قّصة العلمة إل سنةClaudius Innocentius de 1718. ففي تلك السنة، تّكن
Paquier من جلب ّس صناعة الخزف من Meissen إل فيينا
وبالتال منحه المباطور الحّق الحصي للنتاج ف الدينة. وما لبثأن أصبح مصنع الخزف الثان ف أوروبا جزءاً ل يتجّزأ من نسيج الحياة
Porzellangasse ف فيينا، وُسّمي الشارع حيث كان يقع شارعووصلت منتجاته النيقة من تاثيل بأسلوب الروكوكو وأطقم
سفرة نيوكلسيكيّة وأدوات مائدة من Biedermeier إل قصورومنازل فخمة ف أنحاء أوروبا. اليوم تبدو أدوات الائدة ومستلزمات
النزل النيقة لدى العلمة، من مزهريّات مزخرفة إل أبارق قهوةٍ معاصة، مع إضافة إيجابيّة أنّها تُصنع
أنيقة، تبدو مناسبة تاماً ف بيئةباستخدام خبة تعود إل قرون.
ل تكتمل رحلة استكشاف فيينا القدية وما تحوي من محلت مندون القيام بنزهة ف السواق الشتويّة الجميلة التي تشتهر بها الدينة. بعد أن تُشبع نهمك من السوق خارج مبنى البلديّة Rathaus وهو
Freyung الكب ف الدينة، توّجه إل الناضد الحرفيّة ف ساحةً ون يدويّا بحاذاة كنيسة Schottenkirche. هنا يحفر الحرفيّ
أعملً خشبيّة ويرسمون رسومات دقيقة عل طابات لّاعة ويقومونبأشياء كثية غي ذلك. استكشف مجموعة الكشاك تاركاً القرن الواحد
والعشين جانباً لفتٍة قصية.،dorotheum.com ،demel.at ،feinestoffe.at
augarten.at ،altwiener-markt.at
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50 | PRODUCTS
Souvenir
Save up to 15% by shopping tax free, see page 45
MODERN CLASSIC
Austrian designer duo Tanja Bradaric and
Taro Ohmae met while studying fashion
design in Vienna under the tutelage of Raf
Simons, Veronique Branquinho and Bernhard
Willhelm. Both went on to work at Balenciaga
and Chloé, before co-founding Bradaric
Ohmae in 2011 with the aim of creating
original designs from familiar ideas. This
clutch bag was inspired by the chairs found in
Viennese cofee houses, specifcally the No 14
or Bistro chair designed by Michael Thonet
in 1859 and regarded as a design classic for its
combination of elegance and practicality. The
distinctive bag features cream-coloured Vienna
netting to recreate the distinctive woven pattern
of the cane seat, combined with olive green
nappa leather and a streak of neon green in the
woven handle, producing a hybrid of retro-
modern infuences that showcase a piece of
design history in a fresh way. gl
Bradaric Ohmae clutch bag, €350,
Song,
Praterstrasse 11-13,
1020 Vienna,
+43 (0)1 532 2858,
bradaric-ohmae.com
Montblanc Boutique Wien · Graben 15 · Tel: 01 532 33 30
Meisterstück HeritagePerpetual Calendarand Hugh Jackman
Crafted for New Heights
Featuring one of the most delicate complications in fi ne watchmaking, the Montblanc Meisterstück Heritage Perpetual Calendar will require no adjustments until the year 2100, so long as its self-winding Calibre MB 29.15 is kept suffi ciently wound. Housed in a 39 mm 18K red gold case, this refi ned timepiece truly promises to be a lifetime companion. Visit and shop at Montblanc.com