sharing promising practices internally and externally: lessons learned from pci
TRANSCRIPT
Leveraging Knowledge at PCI: The Good, the Bad and the UglyJanine Schooley, MPHSenior VP for ProgramsApril 2015
Tacit Knowledge(unseen)
Explicit Knowledge(seen)
30%
70%
2
By 2016, PCI will have implemented and adopted organization-wide information sharing and learning platforms to provide both internal and external connections to our work and impact; PCI policies and manuals will be globally accessible; PCI will leverage knowledge from our projects and staff to increase PCI’s visibility.
LK Goal Statement
Platforms
6
Why?
www.mixhackathon.org
Amplify Success
@Snapshots from the FieldPCI's Marketing & Communications efforts have benefited immeasurably from the content we're able to source from
Chatter. We are able to connect directly with our colleagues in the field, who readily share success stories, pictures, updates, etc. related to our programs around the world. We then adapt this content to share back with our supporters via our website, social media, email marketing campaigns and direct mail. It's
difficult to imagine life without it at this point!
Chatter’s utility is very apparent when coupled with events
“At least 85% of what we think in terms of marketing content comes from Chatter. For example, a picture of a goat may inspire a blog about improved family livelihoods. Chatter
provides a pulse of what is being talked about within and beyond the organization. When I’m off Chatter for a couple
days I feel like I have missed out.”
Source Expertise
Adoption
Value Pain>(Easy)(Worthwhile)
Gamification
Mark O’Donnell, COO
Advocates
Successes
MarComm content
Sharing of project results and tools
Breaking down barriers
Taking the pulse via polling
Chatterizing our culture
Increased awareness of programs and resources
IT Gold Standards
“Glom Strategy”
Successes Cont’d
On the Explicit Side…
Delayed policies and IT
Research – Architecture, Search/Taxonomy, Governance
Bandwidth issues
Need interim solution!
Don’t assume
Change Management
Leverage Existing Natural Knowledge Hubs
Communications Strategy
Lessons
Increase Chatter value and use
Program quality alignment
Strategic IT improvements
Intranet planning
InnovAtion partnership
Opportunities
What is PCI’s InnovAtionInitiative?
There are 3 criteria that must be met before certification (retro or forward; administrative or programmatic):
It makes the current practice(s) (convention) obsolete;
It substantially improves value (min. 50% improvement – of program impact, cost reduction, time savings, etc.);
It provides PCI with a unique (i.e. no one else has it) product, set of skills and/or experiences perceived to be highly valued by our beneficiaries and donors.
It’s how we are embedding innovation and ensuring rigor in our innovation claims
We are connecting better than ever and we are paying attention to innovation, but our greatest challenges remain learning and avoiding reinventing wheels….but we’re working on it….
Tacit Knowledge(unseen)
Explicit Knowledge(seen)
30%
70%
23
Thankyou! [email protected]