THE WORLD IS LISTENING: Campaign for the SFJAZZ Center

1

We have a dream — to build the SFJAZZ Center. With this spectacular new building, SFJAZZ will take its place, alongside the Symphony, the Opera and other major institutions, as a permanent home for jazz — America’s original, indigenous art form. It will transform our organization, which already plays a significant role in the Bay Area’s cultural landscape. The campaign, called The World is Listening, aims to raise $60 million. It provides a comprehensive roadmap to ensure the SFJAZZ Center opens its doors in 2012 and remains a vibrant and sustainable focal point for jazz going forward.

Most of the artists appearing within were photographed during SFJAZZ performances. All illustrations of the SFJAZZ Center are artist renderings for conceptual purposes only. They are the property of Mark Cavagnero Associates or Propp+Guerin and may not be used in any form without express written permission from SFJAZZ.

Just a few of the amazing musicians who have performed with SFJAZZ

THE WORLD IS LISTENING: Campaign for the SFJAZZ Center

TOmmy FLAnAgAn SOnny ROLLInS mARC RIBOT PAOLO COnTE ChAnO DOmínguEZ BILL ChARLAPPOnChO SAnChEZ hAnk CRAWFORD mARIO BAuZÁ RAmSEy LEWIS ChICk COREA STAnLEy CLARkETOny WILLIAmS kuRT ELLIng LADySmITh BLACk mAmBAZO BILL FRISELL WORLD SAxOPhOnE QuARTET hERBIE hAnCOCk DAvE BRuBECk mEShELL nDgEOCELLO ORnETTE COLEmAn mERLE hAggARDgERALD WILSOn RIChARD gALLIAnO DOC ChEAThAm JAmES CARTER CESARIA EvORA DR. LOnnIE SmITh JOhnny FRIgO JOhn ZORn mARC AnThOny CAChAO EDDIE PALmIERI yuSEF LATEEF JEAn-LuC POnTySAvIOn gLOvER LOuIE BELLSOn mARIZA TOmASZ STAnkO ALLEn TOuSSAInT SLIDE hAmPTOn ROSEmARy CLOOnEy PAT mEThEny PACO DE LuCíA JImmy hEATh STAnTOn mOORE CECIL TAyLOR ILLInOIS JACQuET kEnny BuRRELL nAnCy WILSOn PAQuITO D’RIvERA BIg JOhn PATTOn DICk hymAn kROnOS QuARTET JImmy SmITh JOÃO gILBERTO DAvID muRRAy JIm hALL CELIA CRuZ JOhn hAnDyBOBBy huTChERSOn TOShIkO AkIyOShI CASSAnDRA WILSOn gEORgE ShEARIng ROy hAynES JOhnny OTIS JACk DeJOhnETTE mIChAEL BRECkER J.J. JOhnSOn gERRy muLLIgAn BRAnFORD mARSALIS AnDREW hILL mARCuS ROBERTS mARy STALLIngS JAy mCShAnn TEREnCE BLAnChARD OJOS DE BRuJO ChRIS BOTTI mODERn JAZZ QuARTET DIZZy gILLESPIE mOSE ALLISOn LOu RAWLS ChICO O’FARRILL JOE LOvAnO TITO PuEnTE ARTuRO SAnDOvAL nAT ADDERLEy JOE ZAWInuL DEE DEE BRIDgEWATER JImmy SCOTT mARCuS mILLER JOEy DeFRAnCESCO RAvI ShAnkAR JACk mcDuFF AhmAD JAmALThE BLInD BOyS OF ALABAmA TuRk muRPhy REgInA CARTER mEDESkI, mARTIn & WOOD mARk muRPhy PhAROAh SAnDERS BRAD mEhLDAu ALI AkBAR khAn BILLy hIggInS JAmES COTTOn ALLA RAkhA JAnE IRA BLOOm AngELIQuE kIDJO mILTOn nASCImEnTO TOny BEnnETT JOhn SAnTOSJOhn LEE hOOkER ChuChO vALDéS CARLA BLEy SALIF kEITA TERRy RILEy ChARLES LLOyD CAETAnO vELOSO ELvIn JOnES JOE hEnDERSOn gOnZALO RuBALCABA mcCOy TynER JOShuA REDmAn LARRy gOLDIngS ChARLIE hunTER nAnÁ vASCOnCELOS SOLOmOn BuRkE kEnny BARROn WAynE ShORTER mAx ROACh JImmy mcgRIFF PRESERvATIOn hALL JAZZ BAnD DAvID SAnBORn ETTA JAmES TOOTS ThIELEmAnS DAvID SÁnChEZ CARLOS SAnTAnA ZAkIR huSSAIn STEFOn hARRIS ChRISTIAn mcBRIDE kEITh JARRETT JOhn mcLAughLIn JOn hEnDRICkS PAT mARTInO DIAnnE REEvES mARIAn mcPARTLAnD DOn ChERRyBOBBy mcFERRIn ESBJÖRn SvEnSSOn JASOn mORAn mAvIS STAPLES mADELEInE PEyROuxgARy BuRTOn mAkOTO OZOnE ChRIS POTTER vIJAy IyER BEnny CARTER gERI ALLEn ELLIS mARSALIShugh mASEkELA gILBERTO gIL ABBEy LInCOLn JAmES “BLOOD” uLmER TOumAnI DIABATé DOn ByROn JOhn SCOFIELD EL gRAn COmBO AL DI mEOLA RAnDy WESTOn PhILIP gLASS PhIL WOODS WynTOn mARSALIS kEB’ mO’ ChARLES BROWn TAJ mAhAL DAvID gRISmAn LOu DOnALDSOn mIChEL CAmILO BuDDy guy BETTy CARTER ROy hARgROvE DAvE hOLLAnD yOuSSOu n’DOuR BuEnA vISTA SOCIAL CLuB DIAnA kRALL hERmETO PASCOAL ChARLIE hADEn nIChOLAS PAyTOn

2 3

Why jazz is important

Jazz is thrilling. It is amazing, exhilarating and thought-provoking music. Jazz stirs emotions of all kinds, deep within the heart, mind and soul. The influence of jazz is felt worldwide, upgrading the quality of all related forms of music. Jazz is truly a vibrant art form and deserves a special place in our culture. here are michelle Obama’s thoughts on the matter:

“globally recognized as America’s music, originating in the great city of new Orleans just a century ago through the African American experience, today jazz is performed and listened to by people of all ethnicities, backgrounds, ages and creeds. Indeed, jazz is considered by many to be America’s greatest artistic gift to the world.

The understanding and appreciation of jazz is integral to understanding and appreciating American history and culture. It’s an outstanding artistic model of individual expression, and democratic expression as well. And there’s probably no better example of democracy than a jazz ensemble: individual freedom, but with responsibility to the group.

It’s essential that we preserve, develop and expand this treasured art form for our future generations by recognizing and elevating the importance of our jazz education programs in every single school across America.”

— First Lady michelle Obama, 2009

“For the first time, jazz in America will have a counterpart to the symphony hall, an edifice that proclaims the value of jazz to anyone who sees it on the street.”

— The Chicago Tribune

Taj mahal

Joshua Redman

Bobby mcFerrin

hiromi uehara

4 5

Campaign Objectives

With the World is Listening campaign, SFJAZZ looks back on three decades of jazz heritage while providing fertile ground for musicians and audiences going forward. The campaign will raise $60 million over the next three years, with linked objectives in facility construction, endowment and program support. here are the goals:

• SFJAZZ Facility: Raise $50 million to build the SFJAZZ Center, a permanent home and dedicated jazz performance space, in order to cultivate audiences and foster future generations of jazz musicians.

• SFJAZZ Endowment: Raise $10 million to expand the existing SFJAZZ Endowment and provide a permanent source of operating income.

• SFJAZZ Programs: Double the number of SFJAZZ members — our devoted Annual Fund supporters — to increase capacity for programming and operations.

Designed as a vehicle to transform our organization, the World is Listening campaign will enable SFJAZZ to grow strategically, creating new infrastructure, programming and financial viability critical for long-term success.

Ambitious? yes. But the stakes have never been higher, for the future of our culture both locally and worldwide.

“The new home of SFJAZZ is not only an important development for a vital organization in our city; it’s also a welcome addition to the rich cultural fabric of San Francisco.”

— Mayor Gavin Newsom

John ScofieldDave Brubeck Charles Lloyd

herbie hancock Ana moura

6 7

The World Listens to SFJAZZ

SFJAZZ is one of the world’s leading presenters of jazz and related forms of music, with over 100 performances each year. It is also a nonprofit organization which provides rich and rewarding jazz education programs for people of all ages. Since our modest beginnings in 1983 as a three-day event called “Jazz in the City,” our mission has been to celebrate and explore the full spectrum of jazz, from its origins in the African American community to its diverse present-day expressions worldwide.

Today, SFJAZZ is one of the largest performing arts organizations in the Bay Area, presenting internationally acclaimed events that enrich the cultural landscape and bringing great artists here via the San Francisco Jazz Festival and the SFJAZZ Spring Season. We also encourage a vibrant local music scene with our SFJAZZ Summerfest, Discover Jazz and year-round hotplate programs, featuring stellar Bay Area-based artists.

All told, more than a million people have attended SFJAZZ concerts and heard over 10,000 musicians grace our stages — including almost half of the national Endowment for the Arts (nEA) Jazz masters.

The images on these pages represent a handful of the great artists who have performed for SFJAZZ. Please see the inside front cover for a few more — no doubt you will recognize some of the iconic names.

While we are very proud of our deep artistic heritage, it’s clear that SFJAZZ is far more than just a concert presenter.

Ahmad Jamal

Bobby hutchersongal Costa Jazz in the City poster — 1983

Richard Bona

John mcLaughlin

“The #1 jazz festival in the world.”

— London Observer

8 9

SFJAZZ Education — Keeping the Beat for Years to Come

Something else that makes SJFAZZ unique is our dedication to nurturing the next generation of musicians — cultivating the dynamic artists who will advance the art of jazz, and the audiences to hear them. SFJAZZ Education introduces people of all ages to jazz, through a variety of year-round efforts.

• Jazz in the Middle — This program provides entertaining instruction for middle school students in San Francisco.

• High School All-Stars — Talented young musicians gain advanced jazz training and performance opportunities.

• Family Matinees — Children and parents enjoy lively, interactive performances by the Bay Area’s finest jazz musicians and educators.

• Discover Jazz — Colorful courses for adults dive into the rich mythology and history of jazz,inspiring lifelong learners.

• Pre-Concert Talks — Rich conversations with legendary jazz artists take fans deep inside the music.

Every one of these many programs will be significantly enhanced with the SFJAZZ Center, allowing even greater impact on the community.

“The SFJAZZ Center will expand SFJAZZ’s education outreach to Bay Area children and adults through new lecture series, additional rehearsal spaces and opportunities to interact with world-class artists.”

— Salt Lake City Tribune

SFJAZZ high School All-Stars

Family matinee

miguel Zenón at Jazz in the middle

10 11

SFJAZZ Collective

SFJAZZ Collective

We commission the SFJAZZ Collective, our resident professional ensemble, which is deeply rooted in jazz heritage while creating exciting new possibilities that propel jazz forward as a living art form.

Launched in 2004, the Collective has become one of the most critically acclaimed groups on the international jazz scene. Each year, the ensemble performs entirely new repertoire, consisting of arrangements of a modern jazz master’s works, plus new compositions by each of the eight Collective members (commissioned by SFJAZZ). Thus far, they have tackled the legacies of several jazz giants:

• 2004 — Ornette Coleman• 2005 — John Coltrane• 2006 — Herbie Hancock • 2007 — Thelonious Monk• 2008 — Wayne Shorter• 2009 — McCoy Tyner• 2010 — Horace Silver

During this time, the Collective has featured an assortment of high-caliber musicians among its ranks including Bobby hutcherson, Joe Lovano, Joshua Redman, nicholas Payton, Dave Douglas, miguel Zenón, Renee Rosnes, Brian Blade and many others.

multi-CD sets of their live recordings document the Collective’s extraordinary evolution, sold via sfjazz.org and digital downloads at iTunes, Amazon and others.

The SFJAZZ Center will become the band’s new home.

“The SFJAZZ Collective is an egalitarian wonder, equally concerned with where the music has been and where it’s going...” — JazzTimes

matt Penman and Eric harland

SFJAZZ Collective

2009 Small Group Ensemble of the Year — Jazz Journalists Association

12 13

The SFJAZZ Center — A Beacon for Jazz

By any measure, SFJAZZ is already a world leader and key reference point for jazz presentation, education and creation. But now, we have an extraordinary opportunity to literally “build” on this legacy and embark on the next stage of our journey.

That’s why we’ve launched The World is Listening. The campaign’s centerpiece will be the realization of the SFJAZZ Center — a dedicated jazz performance space and permanent home to our organization’s many functions. Led by an anonymous gift of $20 million, the largest ever given to a jazz institution, the campaign will raise $50 million toward construction of this facility, plus $10 million to further build the SFJAZZ Endowment.

“This building will be a beacon for the future of jazz,” says Randall kline, SFJAZZ founder and Executive Artistic Director. “most important, it will offer musicians like the many greats who we’ve presented — including nearly every major performer in jazz and numerous emerging artists — a building that embodies the beauty of this indigenous art form.”

“The SFJAZZ Center is ambitious in its vision to present the diverse spectrum of jazz in a first-rate facility.”

— San Francisco Chronicle

14 15

Built for Jazz and Education

The SFJAZZ Center will be built specifically for the growth of jazz music and audiences alike. It will be the first concert hall of its type in the western united States: a unique, free-standing, high-quality performance venue with flexible seating and staging for artists of every stature. It will also include spaces designed for jazz education, program development and our administrative staff.

Designed by awarding-winning San Francisco architect mark Cavagnero and ideally located in San Francisco’s vibrant cultural corridor, the SFJAZZ Center will be comprised of 35,000 square feet in a transparent, freestanding, LEED gold-Certified structure.

key features of this phenomenal new building:

• State-of-the-art auditorium, adjustable from 350 to 700 seats

• 80-seat multi-purpose ensemble room, for education and intimate performances

• Rehearsal spaces

• Digital learning lab

• Café at sidewalk level

• Ground floor lobby, retail shop and box office

• SFJAZZ administrative offices

The SFJAZZ Center will provide a world-class facility to foster development of musicians and audiences alike. At the same time, it will offer our patrons a strong sense of affiliation, based on having a physical place in which to congregate — one of the fundamental elements of success for virtually all other major arts presenters.

Sonny Rollins

16 17

Built for Culture and Community

The SFJAZZ Center will provide more than a superb and flexible concert hall. Located at the corner of Franklin and Fell streets in the heart of San Francisco’s vibrant hayes valley, the SFJAZZ Center will be a hub of culture, community and commerce for locals and tourists alike.

It will take its place alongside world-renowned arts institutions such as the San Francisco Symphony, San Francisco Opera and the San Francisco Ballet. Located a short distance from both the Western Addition and the mission neighborhoods, the SFJAZZ Center will also be close to its cultural and creative roots in the African American and Latino communities.

Equally important, this new facility allows for expanded SFJAZZ educational opportunities, perfectly centralized in the hayes valley location. In fact, the SFJAZZ Center will be within easy walking distance of Civic Center Station (home to munI and BART trains). It will be served by several local bus routes and equipped with other amenities such as bike racks to promote low-impact transit. This location was selected to create easy access and foster a strong jazz community from throughout the Bay Area and beyond.

As noted by Randall kline, “SFJAZZ ’Center’ is truly the right name to describe the building that we have in mind. Day and night, seven days a week, it will be a hub of activity, drawing jazz fans, musicians, young students and their families, members and scholars alike, whether to see a show, attend a talk, rehearse new works, view a jazz-related film or have a meal at our sidewalk café.”

Ecstasy sculpture at Patricia’s green

“As a long-time supporter of the arts, I am delighted to welcome this new facility to San Francisco.”

— Speaker Nancy Pelosi

18 19

Built for Tourism, Civic and Economic Growth

not only will the SFJAZZ Center serve as a destination that provides the “jazz thread” in the fabric of hayes valley and San Francisco performing arts communities, but it also gives Bay Area residents a focal point for all things jazz.

Proximity to public transportation and a great location within the thriving hayes valley neighborhood ensure that the SFJAZZ Center will bolster the local economy by attracting audiences and business to stores, restaurants and other commercial developments. It’s no wonder the hayes valley neighborhood Association and San Francisco Planning Commission have enthusiastically endorsed and approved the project.

The SFJAZZ Center will encourage tourism among music lovers from around the world, as does Jazz at Lincoln Center in new york City. And for that reason, the San Francisco Convention & visitors Bureau has already expressed its strong support.

“The addition of the SFJAZZ Center provides San Francisco visitors and residents alike a permanent, year-round home to continue to showcase what is widely regarded as one of the world’s finest jazz festivals.”

— Matt Stiker Executive Vice President Chief Marketing Officer SF Convention & Visitors Bureau

20 21

Built for Good Business

We currently present over 100 concerts annually in more than 20 venues around the Bay Area — from Bimbo’s 365 Club and the Palace of Fine Arts to Davies Symphony hall and the Paramount Theatre. Our reliance on this “nomadic” patchwork of venue rentals is challenging, expensive and inefficient. In addition to requiring a great deal of financial and staff resources to move SFJAZZ events from one location to another, these venues also vary greatly in terms of ambiance, acoustics and seating flexibility.

Owning and operating our own building will allow us to dramatically enhance the audience experience with improved production, sound, lighting and seating. Fans will have a centralized place to go for jazz, much like devotees of the San Francisco Symphony, Opera or Ballet. All of this will be accomplished without increasing ticket prices.

Likewise, building a mid-sized venue with flexible seating capacity will let us tailor our productions and marketing campaigns, so they are always appropriate in scale relative to the stature of the artist performing.

Further, SFJAZZ will gain an additional income stream by renting the venue to other presenters and organizations. Only in these ways can we ensure our sustainability in this era of a constantly changing cultural landscape.

Poncho Sanchez

Abbey LincolnChris Potter

vijay Iyer

“We can look forward to new and emerging talent to be fostered by the building of this exciting new art facility for SFJAZZ.”

— SFGate.com

22 23

Built for Financial Viability

In addition to raising funds for the SFJAZZ Center, the World is Listening campaign is also designed to substantially grow the existing SFJAZZ Endowment and the ranks of our current membership. Achieving these objectives will ensure that SFJAZZ has the strong financial viability to remain a beacon for jazz presentation and education.

A healthy endowment and a large membership base support all aspects of SFJAZZ operations: artistic programming; jazz education; facility and equipment maintenance; and the retention of a capable staff.

The endowment sits as the bedrock of our institution, allowing us to think and grow with the long view in mind. An increased membership means more than funding alone — it represents a bigger family of music lovers who will continue to engage in all that we do.

These initiatives will provide financial stability, allowing SFJAZZ to weather any economic cycle.

mcCoy Tyner

Dianne Reeves

“The SFJAZZ Center represents a major transformation for SFJAZZ.”

— Srinija Srinivasan Chair of the SFJAZZ Board of Trustees

24 25

Built for the Way Forward

no doubt the goals of the World is Listening campaign are ambitious, especially during this time of great economic challenges.

yet the investment is critical, not only for SFJAZZ but also for the future of our nation’s culture. Jazz is at a crossroads. It needs an institution on the West Coast to encompass a century of jazz heritage — while providing a safe haven for musical innovation going forward.

The SFJAZZ Center, a larger SFJAZZ Endowment and an expanded SFJAZZ membership will collectively maximize the potential of SFJAZZ to cultivate artists, nurture talent, inspire audiences, foster community and celebrate jazz as a living art form. It will provide jazz musicians a true cornerstone on which to build their touring schedules throughout the u.S.

We believe SFJAZZ is the ideal institution to create this inclusive, community-oriented center. here are just a few of the many reasons why:

• A nearly 30-year history as one of the world’s leading jazz presenters

• The continued vision of our founder and Executive Artistic Director

• Upwards of 100,000 attendees at our events each year

• Ongoing financial support from thousands of SFJAZZ members and donors

• A strong commitment to jazz education, for people of all ages

• An extraordinary and very involved Board of Trustees

• Enthusiastic endorsement from prominent city organizations

• A talented and vibrant staff

• Hundreds of long-standing volunteers

keith Jarrett Esperanza SpaldingRaul midón

“Everything in the building will be adjusted for SFJAZZ’s top priority: music.”

— The New York Times, Bay Area Blog

Wynton marsalis

26 27

Help Build the Future of SFJAZZ

Artists perform for SFJAZZ because we give them the freedom to take creative risks and we connect them to large and appreciative audiences. Fans choose SFJAZZ because we deliver modern masters, emerging artists and brilliant locals. Educators and young people choose SFJAZZ because we open minds, inspire creativity and help develop a lifelong relationship with high-quality music of many kinds.

We have already made extraordinary progress towards realizing all our campaign goals, thanks to much hard work and the generosity of a few key individuals. here is a snapshot of our achievements thus far:

• Launched the World is Listening campaign, having already achieved more than half of our financial goal

• Purchased the site at Franklin & Fell

• Devised an elegant and purposeful architectural design with mark Cavagnero

• Received unanimous approval from the San Francisco Planning Commission

• Conducted “town hall” meetings and gained community support

• Received coverage from major publications around the world

But, we still have a long way to go, in order to close the deal — and open the doors to our first planned performance in 2012.

That’s where you come in.

Wil Blades

Brad mehldau

nicholas Payton

Savion glover

“The upshot will be the elevation of jazz to the same level of cultural importance as symphonic classical music, opera, theater and other arts — deserving a steady home and full facilities for cultivating new generations of talent. Expect a lot more educational programs, lectures, small-scale shows and lots more.”

— San Francisco Examiner

SFJAZZ high School All-StarsAvishai Cohen

28

Now it’s Your Turn!

Won’t you join us in supporting the World is Listening campaign? In order to reach our target of breaking ground in Spring 2011 and opening the doors in Fall 2012, we need your help.

Please see our Schedule of Recognition Opportunities for contributions of $5,000 and up. To learn more about The World is Listening and opportunities to participate via cash donations, planned giving and gifts of appreciated stocks and other assets, please contact kevin Causey.

Notes

Kevin CauseyDirector of Development

415-283-0306kcausey@sfjazz.org

Credits

ARCHITECTURE TEAM SFJAZZ Center architecture & renderings mark Cavagnero AssociatesSFJAZZ Center theater design Auerbach Pollock Friedlander SFJAZZ Center acoustical design SIA Acoustics, Sam Berkow

PHOTOGRAPHY & ILLUSTRATION Page SFJAZZ Center marquee Propp+guerin 1 Joshua Redman Walt Denson 2Taj mahal Scott Chernis 3Bobby mcFerrin mark Brady 3hiromi uehara mark Brady 3herbie hancock mark Brady 4Ana moura Sun Lee 4Dave Brubeck Sun Lee 4Charles Lloyd James knox 4John Scofield nick Suttle 5Ahmad Jamal Sun Lee 6Richard Bona Sun Lee 6John mcLaughlin mark Brady 6gal Costa Walt Denson 6Bobby hutcherson Ronald Davis 6SFJAZZ high School All-Stars Sun Lee 8SFJAZZ Family matinee Ronald Davis 9miguel Zenón Christina Ayala 9SFJAZZ Collective Walt Denson 10SFJAZZ Collective Walt Denson 11Eric harland Walt Denson 11 Sonny Rollins Sun Lee 15Ecstasy sculpture Charles Rubinoff 16Absinthe restaurant Charles Rubinoff 17War memorial Opera house Andreas Praefcke 17munI bus Charles Rubinoff 17City hall Stephen Betheil 18hayes & Octavia streetsigns Roland Picasa 18BART train Shakata ga nai 18Chris Potter Tamas Talaber 20Abbey Lincoln Adger W. Cowans 20Ponco Sanchez Devin Dehaven 20vijay Iyer hans Speekenbrink 21Dianne Reeves Sun Lee 23mcCoy Tyner gene martin 23Raul midon Jurvetson 24Wynton marsalis vân nguyen 25keith Jarrett Sun Lee 25Esperanza Spalding Scott Chernis 25Wil Blades Scott Chernis 26Savion glover Ronald Davis 26Avishai Cohen Walt Denson 26SFJAZZ high School All-Stars Sun Lee 26Brad mehldau mark Brady 27nicholas Payton Ronald Davis 27 BROCHURE PRODUCTION mike Charlasch Creative direction, editing & copywritingkathy Lemmon CopywritingRonnie Shapiro Art direction & designmegan mock DesignTeddy hutcherson ProductionLahlouh Printing

San Francisco Jazz OrganizationThree Embarcadero Center, Lobby Level

San Francisco, CA 94111sfjazz.orgTHE WORLD IS LISTENING: Campaign for the SFJAZZ Center