session#4; mobile commerce
DESCRIPTION
TRANSCRIPT
![Page 1: Session#4; mobile commerce](https://reader034.vdocuments.site/reader034/viewer/2022051610/548e58e0b47959596c8b46cb/html5/thumbnails/1.jpg)
Mobile Computing & Commerce
Mobile Computing & Commerce
![Page 2: Session#4; mobile commerce](https://reader034.vdocuments.site/reader034/viewer/2022051610/548e58e0b47959596c8b46cb/html5/thumbnails/2.jpg)
2 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
Learning Objectives
• Define mobile computing and mobile commerce.• Discuss the major M-commerce applications.• Define pervasive computing and describe two technologies that underlie this technology• Describe wireless networks according to their effective distance• Discuss the four major threats to wireless networks.
![Page 3: Session#4; mobile commerce](https://reader034.vdocuments.site/reader034/viewer/2022051610/548e58e0b47959596c8b46cb/html5/thumbnails/3.jpg)
Opening Case
• Mobile checkstand• Personal scanner• Employee handheld devices• Cart-mounted tablet PC• Wi-Fi access
![Page 4: Session#4; mobile commerce](https://reader034.vdocuments.site/reader034/viewer/2022051610/548e58e0b47959596c8b46cb/html5/thumbnails/4.jpg)
4 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
Mobile Computing
• Mobile computing: refers to real-time, wireless connection between a mobile device and other computing environments, such as the Internet and an intranet.• The characteristics, mobility and broad reach, create five value-added attributes that break the barriers of geography and time:
– Ubiquity– Convenience– Instant connectivity– Personalization– Localization of products and services
![Page 5: Session#4; mobile commerce](https://reader034.vdocuments.site/reader034/viewer/2022051610/548e58e0b47959596c8b46cb/html5/thumbnails/5.jpg)
5 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
The Landscape of Mobile Computing and Commerce
![Page 6: Session#4; mobile commerce](https://reader034.vdocuments.site/reader034/viewer/2022051610/548e58e0b47959596c8b46cb/html5/thumbnails/6.jpg)
6 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
What is Mobile Commerce?
• Transactions and payments conducted in a non-PC-based environment
• The transmission of user data (e.g., e-mail, spreadsheet) without wires
• The management of the processes that handle the product or service needs of a consumer via a mobile phone
• Use of wireless devices to facilitate the sale of products and services, anytime, anywhere
The development of m-commerce is driven by the following factors: Widespread availability of mobile devices No need for a PC The “Cell phone culture” Declining prices Bandwidth improvement
![Page 7: Session#4; mobile commerce](https://reader034.vdocuments.site/reader034/viewer/2022051610/548e58e0b47959596c8b46cb/html5/thumbnails/7.jpg)
7 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
Example of Mobile Commerce
![Page 8: Session#4; mobile commerce](https://reader034.vdocuments.site/reader034/viewer/2022051610/548e58e0b47959596c8b46cb/html5/thumbnails/8.jpg)
8 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
Example of mobile commerce
Car key and the Speedpass
![Page 9: Session#4; mobile commerce](https://reader034.vdocuments.site/reader034/viewer/2022051610/548e58e0b47959596c8b46cb/html5/thumbnails/9.jpg)
9 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
Mobile Commerce Applications(1)
• Financial Services– Mobile Banking– Wireless Electronic Payment Systems– Micropayments– Mobile (Wireless) Wallets– Wireless Bill Payments
• Accessing Information – Mobile Portal– Voice Portal
![Page 10: Session#4; mobile commerce](https://reader034.vdocuments.site/reader034/viewer/2022051610/548e58e0b47959596c8b46cb/html5/thumbnails/10.jpg)
10 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
• Location Based Applications– Shopping from Wireless Devices Some shopping applications include:
• Restaurant chains enabling consumers to place an order for pick up or delivery virtually any time, anywhere.
• eBay offers “anywhere wireless” services as does Amazon.com
• Purchasing movie tickets by wireless device
– Location-based Advertising: Location-sensitive advertising
Mobile Commerce Applications(2)
![Page 11: Session#4; mobile commerce](https://reader034.vdocuments.site/reader034/viewer/2022051610/548e58e0b47959596c8b46cb/html5/thumbnails/11.jpg)
11 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
• The l-commerce services revolve around five key areas:– Location: determining the basic position of a person or a
thing (e.g., car or boat).– Navigation: plotting a route from one location to another.– Tracking: monitoring the movement of a person or a thing
(e.g., a package or vehicle).– Mapping: creating maps of specific geographical locations.– Timing: determining the precise time at a specific location.
Mobile Commerce Applications(3)
Location-based commerce (l-commerce) refers to the delivery of advertisements, products and services.
![Page 12: Session#4; mobile commerce](https://reader034.vdocuments.site/reader034/viewer/2022051610/548e58e0b47959596c8b46cb/html5/thumbnails/12.jpg)
12 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
Telemedicine
Telemedicine predicted in 1924 and today….
![Page 13: Session#4; mobile commerce](https://reader034.vdocuments.site/reader034/viewer/2022051610/548e58e0b47959596c8b46cb/html5/thumbnails/13.jpg)
13 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
Telemetry Applications
• Telemetry is the wireless transmission and receipt of data gathered from remote sensors.– Technicians can use telemetry to identify maintenance problems in equipment;– Doctors can monitor patients and control medical equipment from a distance;– Car manufacturers use telemetry for remote vehicle diagnosis and preventive maintenance.
![Page 14: Session#4; mobile commerce](https://reader034.vdocuments.site/reader034/viewer/2022051610/548e58e0b47959596c8b46cb/html5/thumbnails/14.jpg)
14 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
Medical & Automotive Telemetry
The OnStar system from GM
![Page 15: Session#4; mobile commerce](https://reader034.vdocuments.site/reader034/viewer/2022051610/548e58e0b47959596c8b46cb/html5/thumbnails/15.jpg)
15 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
The Aware System
Telemetry in the trucking industry
![Page 16: Session#4; mobile commerce](https://reader034.vdocuments.site/reader034/viewer/2022051610/548e58e0b47959596c8b46cb/html5/thumbnails/16.jpg)
16 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
Pervasive Computing
• Pervasive Computing (Ubiquitous computing)
Radio frequency identification (RFID)
Wireless sensor networks (WSNs)
![Page 17: Session#4; mobile commerce](https://reader034.vdocuments.site/reader034/viewer/2022051610/548e58e0b47959596c8b46cb/html5/thumbnails/17.jpg)
17 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
Various RFID Tags
![Page 18: Session#4; mobile commerce](https://reader034.vdocuments.site/reader034/viewer/2022051610/548e58e0b47959596c8b46cb/html5/thumbnails/18.jpg)
18 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
RFID Dust by Hitachi
Human hair
![Page 19: Session#4; mobile commerce](https://reader034.vdocuments.site/reader034/viewer/2022051610/548e58e0b47959596c8b46cb/html5/thumbnails/19.jpg)
19 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
RFID tracking tag from the movie “Mission Impossible”
![Page 20: Session#4; mobile commerce](https://reader034.vdocuments.site/reader034/viewer/2022051610/548e58e0b47959596c8b46cb/html5/thumbnails/20.jpg)
20 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
Small RFID Reader and Tag
![Page 21: Session#4; mobile commerce](https://reader034.vdocuments.site/reader034/viewer/2022051610/548e58e0b47959596c8b46cb/html5/thumbnails/21.jpg)
21 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
RFID at Selexyz
RFID tag on book
RFID reader at Selexyz
![Page 22: Session#4; mobile commerce](https://reader034.vdocuments.site/reader034/viewer/2022051610/548e58e0b47959596c8b46cb/html5/thumbnails/22.jpg)
22 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
RuBee
A RuBee tag
RuBee signals will go through metal and liquids, where RFID signals will not
![Page 23: Session#4; mobile commerce](https://reader034.vdocuments.site/reader034/viewer/2022051610/548e58e0b47959596c8b46cb/html5/thumbnails/23.jpg)
23 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
Wireless Sensor Networks (WSNs)
Mote
![Page 24: Session#4; mobile commerce](https://reader034.vdocuments.site/reader034/viewer/2022051610/548e58e0b47959596c8b46cb/html5/thumbnails/24.jpg)
24 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
Inrix Traffic System
![Page 25: Session#4; mobile commerce](https://reader034.vdocuments.site/reader034/viewer/2022051610/548e58e0b47959596c8b46cb/html5/thumbnails/25.jpg)
25 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
![Page 26: Session#4; mobile commerce](https://reader034.vdocuments.site/reader034/viewer/2022051610/548e58e0b47959596c8b46cb/html5/thumbnails/26.jpg)
26 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
Wireless Computer Networks & Internet Access
Short range wireless networksBluetoothUltra-widebandNear-field Communications
Medium range wireless networks Wide area wireless networks
![Page 27: Session#4; mobile commerce](https://reader034.vdocuments.site/reader034/viewer/2022051610/548e58e0b47959596c8b46cb/html5/thumbnails/27.jpg)
27 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
Bluetooth Devices
![Page 28: Session#4; mobile commerce](https://reader034.vdocuments.site/reader034/viewer/2022051610/548e58e0b47959596c8b46cb/html5/thumbnails/28.jpg)
28 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
FitSense: A Personal Area Network
![Page 29: Session#4; mobile commerce](https://reader034.vdocuments.site/reader034/viewer/2022051610/548e58e0b47959596c8b46cb/html5/thumbnails/29.jpg)
29 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
Near-field Communications in Action
![Page 30: Session#4; mobile commerce](https://reader034.vdocuments.site/reader034/viewer/2022051610/548e58e0b47959596c8b46cb/html5/thumbnails/30.jpg)
30 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
Medium Range Wireless Networks
Wireless fidelity (Wi-Fi)
Wireless access point
Hotspot
Wireless network interface card
![Page 31: Session#4; mobile commerce](https://reader034.vdocuments.site/reader034/viewer/2022051610/548e58e0b47959596c8b46cb/html5/thumbnails/31.jpg)
31 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
A Wi-Fi Hotspot
![Page 32: Session#4; mobile commerce](https://reader034.vdocuments.site/reader034/viewer/2022051610/548e58e0b47959596c8b46cb/html5/thumbnails/32.jpg)
32 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
Wi-Fi at McDonalds
![Page 33: Session#4; mobile commerce](https://reader034.vdocuments.site/reader034/viewer/2022051610/548e58e0b47959596c8b46cb/html5/thumbnails/33.jpg)
33 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
Example of a Mesh Network
A mesh network from Meraki and one node
![Page 34: Session#4; mobile commerce](https://reader034.vdocuments.site/reader034/viewer/2022051610/548e58e0b47959596c8b46cb/html5/thumbnails/34.jpg)
34 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
Wide-Area Wireless Networks
• Cellular Radio– 1st Generation– 2nd Generation– 2.5 Generation– 3rd Generation
• Wireless Broadband or WiMax
![Page 35: Session#4; mobile commerce](https://reader034.vdocuments.site/reader034/viewer/2022051610/548e58e0b47959596c8b46cb/html5/thumbnails/35.jpg)
35 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
A Wi-Max Hotspot
Golden Gate bridge
![Page 36: Session#4; mobile commerce](https://reader034.vdocuments.site/reader034/viewer/2022051610/548e58e0b47959596c8b46cb/html5/thumbnails/36.jpg)
36 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
Wi-Max in Tehran
![Page 37: Session#4; mobile commerce](https://reader034.vdocuments.site/reader034/viewer/2022051610/548e58e0b47959596c8b46cb/html5/thumbnails/37.jpg)
37 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
Wireless Security
Four major threats– Rogue access point
– War driving ( http://www.wardriving.com/)– Eavesdropping– RF (Radio frequency) jamming