seriously searching social
DESCRIPTION
It’s not just likes, follows, fans, status updates, and tweets. Social media offers opportunities to search breaking news, acquire background information, identify thought leaders, and provide perspective on research projects. At the same time, participation in social networks can expose too much personal information about you, your research projects, and potentially your employer. Super searcher Mary Ellen Bates leads us through the uncharted wilderness of social networks and demonstrates how researchers can effectively put these information sources to work.TRANSCRIPT
Mary Ellen Bates
BatesInfo.com
Sept 29, 2014
Seriously Searching Social
Social networks are….
A waste of time
An invasion of privacy
Not allowed by my employer
Self-promotion machines
For my friends, not the public
Just not my thing3@mebs
Strategic social media profiles
Your name, photo, brief bio/profile
Assume your boss is reading updates
Assume your competitors are reading
Share! Build your network!
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The network effect
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Don’t worry...
just be smart!
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Who can see my stuff?
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Google Plus
Create “circles” of friends, family,acquaintances, people you follow
Post to specific circles
plus.google.com/settings
Scroll down to “Profile”
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Stealth research DOs & DON’Ts
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DOs
Set privacy settings to “STUN”
Manage clients’ expectations
Anonymize any requests for help
Remember, this ain’t Dialog
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DON’Ts
DON’T assume the 80:20 rule
DON’T leave footprints
DON’T name names when asking forhelp
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Social search strategies
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Social search strategies
Use nicknames for people-searching
Search groups as well as individuals
Use Advanced Search(LinkedIn, Twitter)
Make a case for premium accounts
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What are you researching?
People
Opinions
Breaking news
Leads to other info
Images (ello.co)
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Searching for individuals
LinkedInBest chance of professional background
Facebook“People named xxx who live in xxx”
Twitter, Google PlusUse “phrase search”
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Getting opinions
LinkedInUse Advanced Search for prior employees
Twitter#hashtags
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Following breaking news
Open NewsroomStoryful/Google+ projectJournalists fact-check videos, news itemsowl.li/A0gDt
Twitter#keyword NEAR:location WITHIN:nmi
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#ebola NEAR:atlantaWITHIN:20mi
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Finding the next source
Look for tweets with linksTopsy, IceRocket have “Links” filtersTwitter search: keywords filter:links
Look for LinkedIn Groups
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Facebook hack
books liked by people who like{“name of famous person”}
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Books liked by people
who like danah boyd
Want more?
See “CSI Social Media: The Rise ofInformation Forensics”
The Information Advisor’s Guide toInternet Research, Sept. 2014
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Final thoughts...
Be collegial
Be curious (Ello, anyone?)
Be cautious
Be creative
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Reluctant-entrepreneur.com
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You can reach me at
+1 303 772 7095BatesInfo.com, Reluctant-Entrepreneur.com
Twitter: @mebs
LinkedIn: maryellenbates
Facebook: maryellenbates
Google +: +maryellenbates32@mebs