social searching in everyday life

Social Monitoring in Everyday Life

Ericka Menchen-TrevinoMedia, Technology, and Society

Ericka Menchen-Trevino Social Monitoring in Everyday Life


Easer than ever to contribute online– consequences (positive & negative)



Why Social Bookmarking?– online privacy is not just about SNS– routine publishing



Why Social Bookmarking?– online privacy is not just about SNS– routine publishing

What is Social Bookmarking?– del.icio.us


User

Tag

URL


The five main clusters of interest based on the Concept–Instance networktravel cote, provence, villa, azur, mas,

holiday, france, heritage vacation, tourism,

business venture capital, enterprise, up, start, venture, newspaper, capital, Segev, pitango, vc

free time procrastination, info, advice, gtd, life, notes, planning, daily, reading, forums

sex hot, to, street, pictures, on, photos, free, celeb, adult, lesbian

web design design, designer, webdesign, premium, logo, logos, dreamweaver, templates, best, good

Mika, P. (2007). Ontologies are us: A unified model of social networks and semantics. Web Semantics: Science, Services and Agents on the World Wide Web, 5(1), 5-15.


What is privacy?– “right to be left alone”– open to reinterpretation during technological

change– “an essential right”

Surveillance (e.g. Lyon) Reputation (e.g. Solove) Data Protection


Social Monitoring– checking a social-networking site– reading a person’s content stream

blog, photos, bookmarks– using a search engine to find out what content is

available related to a particular person Networked Publics


RQ 1: What are users’ perceptions of social monitoring's relevance to social bookmarking?

RQ 2: How are these perceptions enacted and incorporated into social bookmarking practices?


Methods


Methods One site, del.icio.us

– triangulation– comparable experiences




In-depth interviews 16 del.icio.us users– International– different levels of experience with the site– 10 bloggers





Content analysis of 289 user accounts– random sample of active users





Content analysis of 289 user accounts– random sample of active users

Spring 2006


Privacy not part of social bookmarking rhetoric Personal motivation for bookmarking Monitoring others Being monitored

– content limitations Linking from del.icio.us to blog/web site Linking from blog to del.icio.us


There are many ways to connect an account with one’s identity– Name

provide full name provide first name use one’s ‘handle’

– Interpersonal and Group Sharing use a socially-constructed tag send or mention your account to others

– Web Sharing provide a link to web site provide a link from web site incorporate the content into web site


Responses to Social Monitoring– Limit the type of content posted publicly– Manage connection with identity– Cognitive management of social monitoring


Conclusion– awareness by contributors of social monitoring is

key– contribution-based web sites should take steps to

increase user awareness of social monitoring Future Research

– longitudinal research: follow-up interviews & new content analysis

– more work needs to be done to understand the areas between public and private and how people manage this networked public space


Thank you! [email protected] http://del.icio.us/erickaakcire/

mailto:[email protected]

mailto:[email protected]

http://del.icio.us/erickaakcire/

http://del.icio.us/erickaakcire/


Best, S. J., Krueger, B. S., & Ladewig, J. (2006). The polls- trends: Privacy in the information age. Public opinion quarterly, 70(3), 375-401.

Solove, D. J. (2007). The future of reputation: gossip, rumor and privacy on the Internet. Yale University Press.

Lyon, D. (2001). Surveillance society. Open University Philadelphia, Pa.