Seminars Sebastiaan Debou

TMD 2

Seminar 1 : Pepperlab

• 28 October 2015 : Pepperminds,Handelsbeurs - Kouter 29, 9000 Gent, 13.30-18.00 (own chosen seminar) 

• - Yearly organized • - Marketing bureau• - Offers sales and fundraising channel• - Attractive for students and internships

Seminar 1 : Pepperlab

Schedule :• - 14u45 : Welcome speech• - 14u55: Seminar 1 : Mr. Jonathan

Janssen, marketing director of Pepperminds

• - 15u45 : Seminar 2 : Mr. Hans Similon, Chief Viking of Mobile Vikings

• - 16u30 : Break• - 17u15 : Seminar 3 : Vincent De

Saedeleer, Chief Executive of Port Invest

• - 18u00 : Networking possibility

Seminar 1.1 : Jonathan Janssen

• Pepperminds : Active in 5 European markets• Expanding rapidly• Partnerships : Child Focus, BMW, Humo, Mobile Vikings,…• Young and dynamic work force = Key to success• Offers to retailers, publishers and charities

Seminar 1.2 : Hans Similon

• Chief Viking of Mobile Vikings• Co-founder of the company• Keys to success : Innovation, discipline

and skilled labour force and technology• Mobile market : changing rapidly• Be able to adapt to these changes• = flexibility

Hans Similon : Mobile Vikings about “Old vs New Media”

Source : STIMA. (2013). Hans Similon Mobile Vikings about “Old vs New Media”. [Interview}. Brussels: FedwedPO

Seminar 1.3 : Vincent De Saedeleer

• Chief executive of Port Invest• One of the largest transport company in Belgium• Located in Antwerp, Ghent and Zeebrugge• Mainly exports containers

• Question : what skills are nowadays most important for students?• - Being flexible, languages, international, open-minded and

creativity are key factor in which students should excel.

Why did I chose for this seminar?

• - Pepperlab = booming marketing company• - Works together with Artepreneur, student co-operation of

Artevelde• - Can be interesting for a student job or entrepreneurship in

the future• - Located all over Europe : Germany, Denmark, Sweden,…• E.g. Gil Callens, a friend of mine, graduated as an

Marketeer at Artevelde and did his internship at Pepperlab, eventually he could start working there.

Seminar 2 : Dirk Buyens

• 1 December 2015 :Dirk Buyens, Working and living abroad, 18.15 Aula 4 • Professor at Vlerick Business School• Tips and Tricks of his own experiences

Working and living abroad

• Be prepared! Cultural differences!• Every country has his own national regulations• Administration and paperwork • Language border e.g. In Spain = Nearly no one speaks

English• Get involved in the local society• international experience is inevitable nowadays

• BUT ONLY LEAVE IF YOU CAN MASTER IT!!!

Most interesting seminar! Why?

• Told by a businessman with a lot of experience• Professor at Vlerick Business School = an authority• He knows what companies nowadays expect from students

• An international experience!• Mentioned also the downsize aspects of working and living

abroad = not every person is made to live and work abroad• E.g. -Relationships issues with wife, family and friends, cultural

- Celebrating new year’s eve in cab = cultural differences

Some extra information on the topic

• Make a personal budget to follow while abroad.• Stay safe! Other country = Other rules • Understand the Visa Requirements e.g. U.S.• Characteristics you should have : adaptability, courage,

independence, congeniality, integrity and a love of travel• Developing a new network of friends• Contingency planning• MAKE THE MOVE!

Seminar 3 : Anna Laajahti

• 8 December 2015 (International) Crisis communication and management, 11.45-13.15 Aula 2, Finnish university professor

• Topics handled :• Crises and risks in a society• Crisis management vs crisis communication• Various phases in a crisis

Crisis communication vs crisis management• Communication : The effort taken by an organization to

communicate with the public, when an unexpected event occurs that could have an negative impact on the organization’s reputation.

• Management : Strategic process of planning by which organizations try to deal with threats, it aims to reduce risks.

• But crisis communication is a path to crisis management!!!

Various phases in a crisis

• Before crisis : Preparation and prevention

• During crisis : Warning and crisis response

• After crisis : Reconstruction/recovery and evaluation

Seminar 4 : K. Veldkamp

• 16 February 2016 : 'Applying for a job abroad' (Compulsory), 15.00 Aula 2

• What taken into account when applying for a job abroad ?

• - Administrative attention : Taxes & Insurances• - Labour Laws = Information on EURES or KAMIEL

• Sources : Eu. (2016). Eures. Retrieved 20 March, 2016, from https://ec.europa.eu/eures/public/homepage

• Kamiel. (2016). Info. Retrieved 15 April, 2016, from http://www.kamiel.info/

EEA vs Non EEA

• EEA = Free movement of workers, no work permit or Visa required + Regulation of social security and taxation• E.g. Europe

• Non EEA = Work permit & Visa required and bilateral agreements needs to be met• E.g. Russia and U.S.

Curriculum Vitea

• Should be relevant towards company you apply for!• Adapt and re-new it

• 4-8 senctences reflecting your personality

• 4/5 employers do not read covering letters!• Try to be unique = Visuals, Light CV

• E.g. Infographic CV

Seminar 5 : J. Van den Bergh

• . 1 March 2016 : (Insites Consulting) Cross Generational Mark, 15.00-16.30 KNT L.03.01

• Different generations needs an adjusted marketing approach• = multi-generational marketing combining :

• 1. Product needs change with life stages• 2. Promotional message• E.g. Harley Davidson & Disney

Who is up next?

• DNA aspects of the NXTGEN

• Gen Z : use of social media, texting and more (1997-now)

• Most popular word : (L)• 1. Generation : “emotji-nol” = emoticons are part of the new

generation = used in commercials• 2. Other popular : Frisky Cat. Tjatja lady

Ephermel Media :

• Snapchat : attention is needed to get the message, people have to look E.g. Sprite, snapcodes on cansVideo : https://www.youtube.com/watch?v=_6inPSByRJYsource :Coca-Cola. (2015). Snapcodes. [Television advertisement]. Sprite.

• Vine

• Lifestreams• Source : Lifestreams. (2016). Media. Retrieved 8 April, 2016, from

http://www.lifestreams.org/

Reflections

• 1. Pepperlab was an interesting event for me. The atmosphere and the location were briljant. The seminars learned me what companies actually expect nowadays from students. We, as students, have currently too high expectations, which lead to a gap between schools and the labour market. Companies and schools should try to close these gaps. For example more and longer internships could help. The networking session at the end of the event, were an opportunity for us to get in contact with the company members and partners. That is why I also suggest to implement networking sessions after the seminars of TMD.

• 2. As mentioned earlier, the seminar given by Dirk Buyens, was for me the most interesting one. He had so much experience in working and living abroad, that you knew that his examples can really help you out in the future. Even after a few months I even remembered his story about he and his wife celebrating new year’s eve in a cab. This only shows that this seminar really has stuck in my mind.

Reflections

• 3. If I have to be honest, this seminar was reasonably poor of quality. It was like she just promoted her university in Finland and wanted to attract students. On the other hand she was very committed to convince us. I expected more of this seminar and probably because of time issues she could not finish her presentation in a decent way. A positive aspects was her clear explanation about crisis management and crisis communication. Certainly in these times, the impact of the media in a crisis can not be underestimated. E.g. Volkswagen

• 4. “Applying for a job abroad” learned me some new things. He brought up some interesting websites like Kamiel and Eures. Secondly, the difference between EEA and non-EEA can be crucial in your furture career. I have experienced that a lot of students have difficulties to find an internship abroad. A friend of mine, could not go to the U.K. for his internships because of administration problems. This seminar can really help students to prepare themselves. Maybe he should added some more concrete examples of the past.

Reflections

• 5. For me, this was the most difficult seminar of all I attended. It was sometimes difficult to follow. Mainly, because marketing is a field that is rather unclear for me. On the other hand, the seminar learned me the different generations in marketing. He strongly emphasized the importance of the NXTGEN and how companies should adapt to this generation. I had never heard of ephermel media. But thanks to his example of Sprite, he made clear that students, already have been in contact with ephermal media through social media.

Sources

• STIMA. (2013). Hans Similon Mobile Vikings about “Old vs New Media”. [Interview}. Brussels: FedwedPO• Interexchangeorg. (2016). Interexchangeorg. Retrieved 4 April, 2016, from

https://www.interexchange.org/working-abroad/tips-living-and-working-abroad/• Heiter, Celeste. (2016). The Basic Criteria to Successfully Live and Work Abroad. Retrieved 16 December,, from

http://www.transitionsabroad.com/publications/magazine/0401/what_it_takes_to_life_and_work_abroad.shtml

• Clementscom. (2014). Clements Worldwide. Retrieved 20 December, 2015, from https://www.clements.com/resources/articles/Five-Tips-for-Living-and-Working-Abroad

• Schwietert, julie . (2007). 10 tips for packing up and living abroad. Retrieved 15 December, 2015, from http://matadornetwork.com/notebook/10-tips-for-packing-up-and-living-abroad/

• Internations. (2014). Expat living tips upon arrival. Retrieved 15 December, 2015, from https://www.internations.org/magazine/expat-living-tips-upon-arrival-15304

• Pepperlab. (2016). Pepperminds. Retrieved 20 March, 2016, from http://www.pepperminds.be/