seminars 2015 - 2016
TRANSCRIPT
Seminars 2015-2016
by Thibault Vandenhove
Table of content1. Prof. Dr. Dirk Buyens – Working and Living abroad
2. Elizabeth Vennekens-Kelly – Doing Business in the USA
3. Joeri Van den Bergh – The Next Generation
4. Prof. Dr. Al Kamienski – Economic Freedom & World
Happiness
5. Filip Nuytemans – FLYSE: Zero to One
Prof. Dr. Dirk Buyens
1/12/2015Working and living abroad
“‘Being out there’ is one thing, ‘having learned something’ is however the key question” – Dirk
Buyens
• No international experience
• Not well prepared• Not able to speak Spanish• Suffered for 3 months
• Studying day and night.• Very lonely
• Found his wife
• Doesn’t understand anything
• 15 – 30 days a year
• 20 – 30 days a year• Hard to talk about politics
5 international competencies
Language skillsWay of showing interest in a country/people
Outside-in-viewLook at the world from another perspective
Multi-ethnocentricity reflex…..
Homelessness skillHigh emotional stability is required
Cultural facadeBeing able to see through it
How to prepare in advance?➜ Think it over➜ Learn the local language ➜ Dare to jump➜ No right or wrong place➜ Inform yourself ➜ Get to know yourself
How to behave once there?➜ Reach out➜ Show interest ➜ Look for similarities➜ Work hard➜ Open your mind➜ 'Act' like a local➜ Engage yourself
What is left when you return?➜ Everyone is interested (30”)➜ Life went on➜ Leaving is easier ➜ Behave 'amongst' your
friends, not above them➜ Reflect on yourself➜ Enjoy the memory
Conclusion• Don’t wait too
long• Be prepared• No wrong place
to go• Prepare for your
come-back
Elizabeth Vennekens-Kelly
9/02/2016Doing Business in the United
States
➜ Statements
American attitudes
➜ Important American values
➜ Which ones do companies like
Employee qualities
➜ Volunteers guessing gestures➜ US vs. Western - EU
Non-verbal communication
Conclusion• Great speaker• Awereness (of
differences)• Little time good
overview
Joeri Van den Bergh
1/03/2016The Next
Generation
The different generations
3 observations
Striving for a better world
I am making itSnappy
1st characteristic: Ephemeral➜ Emoji-onal gereration➜ Ephemeral media
➜ change way of communicating
Snappy
2nd characteristic: Age of impacience
➜ Don’t miss content➜ Phygital➜ Convey message quickly!➜ On demand
Snappy
3 observations
Striving for a better world
I am making itSnappy
1st characteristic: Blurred gender
➜ Gender equality➜ Walt Disney, female hero
dolls➜ HoC, GoT, Divergent…➜ Female empowerment
Striving for a better world
2nd characteristic: 141 business
➜ Concernation about health➜ The environment➜ Enoughism➜ Macro-DO brandsStriving for
a better world
3 observations
Striving for a better world
I am making itSnappy
1st characteristic: Me-conomy
➜ Making it themselves➜ E.g. Lays, Coca-Cola
I am making it
2nd characteristic: Perfectly imperfect
➜ E.g. Minecraft, craft food, J-Lo➜ Failosophy
I am making it
Conclusion• Other view on
marketing• Interesting
studies• Confusing order• Great
opportunity
Prof. Dr. Al Kamienski
2/05/2016Economic
freedom and world happiness
5 dimensions to happiness
MentalLearning dimensionEmotional wellbeing
PsychologicalEnvironmental factors
SocializingVirtual friendsReal life friends
SpiritualityBelieve in sth
ProfessionalQuality of work/lifeStandard of living
Economic freedom vs. Happiness
Conclusion• Interesting topic• Enthousiastic
prof• Not a lot of
content
Filip Nuytemans
2/05/2016FLYSE: ZERO to
ONE
➜ Evaluate and improve➜ “If you are not embarrassed
by the first version of your product, you’ve launched too late”
Minimum Viable
Product
➜ Make things more convenient➜ Anticipate
Big Data
➜ More customers more trips➜ Same amount of drivers
UberPool➜ “Sometimes it is better to
cannibalize yourself then someone else eating you up.”
Growth and cannibalizati
on
➜ Summer less customers➜ UberIceCream➜ UberRush➜ UberEats
Experimenting
➜ Win-win➜ Spotify➜ Hotel tonight➜ Expensify
Partnerships
➜ People don’t like change➜ Believe in your own ideas➜ Listen to others, but stay critical
Dare to change
“People don’t like change. But as long as you have a clear vision in mind and you realise your goals, people will follow your changes.” - Filip
Nuytemans
Conclusion• Interesting tips• More promo for
Uber
Thanks!