sell your ranch online - real estate internet marketing strategies

Download Sell Your Ranch Online - Real Estate Internet Marketing Strategies

Post on 16-May-2015



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Learn how to increase exposure and to sell your ranch online with is an internet driven marketing and advertising firm which specialized in luxury recreational ranched located in the American West.


  • 1. Selling Ranches in the AmericanWest ... By Showing them to theWorld

2. is an internet driven marketing and advertising firm which specializes in luxury recreational ranches located in the AmericanWest. 3. 1. Optimize Ranch Presence on the web to attract the maximum number of potential buyer unique visits 2. Showcase your ranch in the most impressive way to stimulate further inquiry Marketing Strategy for finding the buyer 4. Todays Buyer-lead for a luxury ranch property will come from one of two sources; the internet or personal referral. Every luxury ranch Buyer will browse the internet to either find or verify the target property. Being on the first page of every applicable keyword Google search is absolutely necessary. Web optimization is a never ending, daily endeavor which requires the technical skills of a dedicated web engineer. We have retained a seasoned professional to maximize exposure for selected properties SEO Strategy 5. Weekly monitoring of search ranking. Monthly keyword ranking and adjustment Access to Coldwell Bankers national Google affiliation Coldwell BankersYouTubeOn-Location channel. Monthly website remodeling. Pay-per-click options and installation. Social media connection and blogging (Facebook,Twitter, etc.) Media sources blogging and content push. Ranch paid website membership E-mail blasts to selected luxury ranch Brokers. SEO Strategy 6. YouTubeOptimization By placing your custom video onYouTube, you will increase your visibility in the search engines sinceYouTube is owned by Google. Google Maps Pin will PIN your ranch on Google Maps. Each time a potential Buyer searches by your ranchs geographic location a PIN will appear showing the location of your ranch.This valuable interactive tool will allow potential Buyers to find and see the intimate geography and natural amenities of your ranch. SEO Strategy 7. FARMANDRANCH.COM OPENFENCES.COM LANDWATCH.COM LANDANDFARM.COM LUXURY HOMES.COM Linking to Potential Buyers LUXURYREALESTATE.COM LANDSOFAMERICA.COM LUXURYRANCHREALESTATE.COM REALTOR.COM 8. COLOR MAPS,TOPOGRAPHY, AND SIGNIFICANT GEOLOGICAL FEATURES RANCH LIFESTYLE FULL-MOTION HIGHDEFVIDEOTOUR VIRTUAL SHOWING VIDEO OF THE HOME 25 HIGH DYNAMIC RANGE (HDR) PHOTOGRAPHS OWNERSHIP DOCUMENTS Custom Electronic Brochure 9. PREVIEWS INTERNATIONAL DIRECT ACCESS TO 83,000 PREVIEWS DESIGNATED BROKERS IN OVER 50 COUNTRIES DIRECT ACCESS TO OVER 300 COLORADO-BASED BROKERS ACCESS TO PREVIEWS INTERNATIONAL WEBSITE ACCESS TO DISCOUNTED PUBLICATION IN EVERY MAJOR LUXURY PRINT MEDIA CUSTOM EMAIL BLASTS TO SELECT PREVIEWS DESIGNATED BROKERS International Power of Coldwell Banker 10. NATIONAL ASSOCIATION OF REALTORS DIRECT EXPOSURE ON REALTOR.COM (ENHANCED LISTINGS) DENVER METROLIST : OVER 15,000 MEMBERS LISTHUB MEMBERSHIP : OVER 30 COOPERATING WEBSITES COLDWELLBANKER.COM TRULIA.COM ZILLOW.COM YAHOO.COM REALTOR LAND INSTITUTE : OFFERINGYOUR RANCH TO AN ELITE GROUP OF LAND BROKERS Traditional Brokerage Exposure 11. SALES COMMISSION 6% LESS MARKETING & ADVERTISING EXPENSES PREPAID BY THE SELLER MARKETING AND ADVERTISING EXPENSES RANCHSELLERS.COM BASE MARKETING PROGRAM (1ST YEAR COMMITMENT) MICROSITE DEVELOPMENT $TBD SEARCH ENGINE OPTIMIZATION $TBD PHOTOGRAPHY/VIDEO PRODUCTION GENERAL $TBD TOTAL $TBD LISTING COMMITMENT ONEYEAR RENEWABLE AT SELLERS OPTION Cost of Sale & Listing Commitment