house didn't sell? let's sell it this time fast! saratoga real estate

6
House Didn’t Sell? Let’s Sell It This Time Fast! Presented by The Shannon McCarthy Team

Upload: shannon-mccarthy

Post on 07-Jan-2017

114 views

Category:

Real Estate


1 download

TRANSCRIPT

House Didn’t Sell?Let’s Sell It This Time Fast!

Presented by The Shannon McCarthy Team

My House Didn’t Sell

Now What?

If your house has just come off the market andhasn't sold, don't be discouraged. The reason itdidn't sell may have nothing to do with yourhome or the market. In reality, your home mayhave been one of the more desirable propertiesfor sale. If your listing has expired and you stillwant results, before you put your home back onthe market, take a step back and review yoursituation.

Your first step should be to hire a competentReal Estate Agent who gives you honestinformation and advice on price, condition andmarket time, not an agent who asks you whatprice you want or need and says "sign here."

Experienced Real Estate Agents treat eachclient as though their business depends on theclient's success. Because it does. So wheninterviewing an Agent you want to look forexperience.

Look for these qualities in your next Agent:

Offers solutions based on previous results

Details your custom marketing plan

Anticipates problems before they occur

Enjoys solid reputations with other agents

Has strong negotiation techniques

Understands the complexities of changingreal estate markets

Provides statistics and crucial market data

Professionally guides clients through closing

Case Study

Partnership with Results

Colby Sambrotto, founder and former chiefoperating officer of ForSalebyOwner.com,spent six months trying to sell his luxury NewYork City condo himself through online listingsand classified ads. He then turned it over to aReal Estate Agent where the two-bedroompad fetched $2.15 million.

The experienced Agent, Jesse Buckler, said hetold Mr. Sambrotto the apartment was pricedtoo low. It just wasn’t drawing the rightbuyers.

After attracting multiple offers, Mr.Sambrotto’s condo went into contract. Itclosed at $150,000 more than the originalasking price – covering well more than Mr.Buckler’s standard commission.

How to Hire an Agent

9 out of 10 buyers buy with the help of aReal Estate Agent.What Went Wrong?

You put your home up for sale and it simplydidn’t sell. Undoubtedly, this has created a lot ofstress, inconvenience and anxiety for you andyour family. Perhaps you already bought anotherhome. Maybe you needed this home soldbecause of a job change. Regardless of thereason, it’s certainly a burden!

The first thing to do is take a step back andanalyze the situation. Try to assess what factorsled to your home not selling.

Review your previous selling plan and you'lldiscover that an expired listing usually reflects aproblem in one or more of these four majorareas.

1. Teamwork

Your home is a major financial investment, andyour relationship with your Agent should be afull partnership where your needs and wishesare heard, and you receive detailed anddependable feedback on the progress of yoursale. How well did this occur the last time youhad your home up for sale?

2. Pricing

Did price work for or against you? The "right"price depends on market conditions,competition and the condition of your home.Pricing it too high is as dangerous as pricing ittoo low. If your home doesn't compare favorablywith others in the price range you've set, youwon't be taken seriously by prospects or agents.

You'll get the facts when you see the statistics!

To help you establish a realistic selling price foryour home, ask your agent to provide you withan up-to-date competitive market analysis.

3. Condition of Your Home

Is your house someone else's idea of a dreamhome? When buyers enter are they inspired? Dothey think, "I love this house!" Remember, thedecision to buy a home is based on emotion, notlogic.

A house that presents well, sells for the bestprice because it outshines the competition.

4. Marketing

One of the first steps in your marketing planinvolves finding an Agent who will best representyou. When interviewing agents, test andcompare their knowledge and ask each todemonstrate how they will market your home tobuyers. Also compare how much money eachspends on advertising the homes s/he lists, inwhat media (websites, social media, newspaper,magazine, etc.) and the effectiveness of onemedium over the other. It's not just how muchthey spend, but how they spend it.

CAUTION!

Say goodbye to any Real Estate Agentusing old, traditional methods to sellyour home. They just don't work intoday's market!

It’s a fact that today’s buyers areweb-savvy and most buyers searchfor Real Estate online.

Make sure your Real Estate Agenthas sound Internet Marketingexperience.

Four Common Problem Areas

To be competitive in today's marketplace, Agentswho use new and innovative, non-traditionalmarketing approaches are the ones who aregetting more homes sold fast and for top dollar.

Imagine the Internet as a vast ocean ofinformation; standing at the edge and throwing arandom piece of marketing about your home inprobably won't do you much good. Yes, yourhome will be "on the Internet" but it will behighly unlikely to be found by a homebuyer.

A better tactic would be to ask: Where do localhomebuyers go online to find homes? An Agentwho knows how to answer this question is theAgent who will generate the greatest interest inyour home.

The Importance of

Online Marketing

Online Presence = More Buyers

89% of Home Buyers find their next homethrough a Real Estate Agent.

Real Estate Agents who have a greater onlinepresence are more easily found.

How Buyers Find Homes

90%

Your Online Marketing Plan

Experienced Real Estate Agents know where to go to attract the widestaudience of potential, qualified buyers. Ask your Agent for a detailedmarketing plan that should include the following Online channels.

Entry into Multiple Listing Service (MLS)

Listing presence on the Agent website

Realtor.com Enhanced Listing exposure

Online listings on syndicated websites

Extensive Social Media Marketing

Agent Blog

Agents who Blog generate 67%more leads than those who don’t.

89%

$

$

Pricing Your House

To Sell

Source: CRMLS Jan. 1, 2015 - Dec. 31, 2015

Buyers are Out There... And They Will Come!

Before you put your house back on the Marketremember, a Real Estate Agent can give you up-to-date information on what is happening in themarketplace and the price, financing, terms andconditions of competing properties.

In fact, a 2015 Home Sellers study reports thatthe median sales price of an Agent-Assistedhome was 27% higher than one for sale byowner.

Pricing is one of the most important aspects ofselling your home and it requires the extensivemarket knowledge that only a Real Estateprofessional can bring.

Competitive Market Analysis

The best price can only be determined by testingthe market and challenging the competition. Themarket dictates value based on currentconditions. Only a Real Estate Agent has thetools and resources needed to pull, analyze andapply this data effectively.

The Benefit of Right Pricing

Right pricing clearly works to your benefit byresulting in a premium selling price in theshortest time. Pricing right means morequalified buyers are viewing your property, youwill not lose money by chasing the market downand you will avoid the stigma of being a ‘stale’listing.

RealtyUSA Consistently ranks #1 in market forHomes Sold in the Capital Region. And, since2010, Shannon McCarthy has ranked amongthe top 1% of RealtyUSA and Capital RegionAgents.

Real Estate is Local… You Need Local Expertise

Your Local Market LeaderIn studying the performance of the top RealEstate Brokerages in market we found thatamong both locally based firms andInternationally recognized names - whatmatters most when selling homes at a greatprice is local market expertise.

The more realistic your price is to marketvalue, the quicker your house will sell.

0

1000

2000

3000

4000

5000

RealtyUSA Coldwell Banker Prime

Properties

Berkshire Hathaway

Blake

Keller Williams Capital District

Miranda Real Estate Group,

Inc.

RE/MAX Park Place

CMK And Associates Real

Estate

A Comparison of Units Sold

4,491 Units

2,816 Units

1,841 Units1,519.5 Units

602 Units 405 Units 401 Units

RealtyUSA

Shannon McCarthyLicensed Real Estate SalespersonRealty USA505 BroadwaySaratoga Springs, NY 12866

Direct: (518) 580-8828Mobile: (518) [email protected]

www.mccarthysells.com

About The Shannon McCarthy Team

Committed to achieving high-level results, The Shannon McCarthy Team takes every measure to ensurethat all client's personal real estate goals are realized. Shannon exhibits great care in serving each clientwith individualized attention, enthusiasm, and expert insight while her team works throughout yourtransaction to ensure 100% turn-key service customized to your needs.

With comprehensive and intimate knowledge of the distinct communities located within the Saratoga Region, The Shannon McCarthy Team offers trusted and sound advice. You will receive local market expertise that covers every angle in researching and providing you the critical information needed to make thoughtful and informed decisions.

The Shannon McCarthy Team’s successes and remarkable standards of integrity can only exist when there is a true commitment to quality and excellence. Unwavering dedication, coupled with experience and hard work are here and ready to go to work for you!

© 2016 The Shannon McCarthy TeamAll rights reserved

DOWNLOAD OUR BROCHURE