www.repubblicascuola.it

NAME OF THE PROJECTRepubblica@SCUOLA - The newspaper made by students, for students.

CATEGORYMaking the News

SPONSORING NEWSPAPERLa Repubblica, Italy

ADDRESS OF THE NEWSPAPERVia Cristoforo Colombo, 90 - 00147 Roma - Italy

PROJECT DIRECTORGianluca Bovoli, CEO Consuledis - Ph. +39.02.627281E-mail: gianlucabovoli@consuledis.it

CONTACTGianluca Bovoli, Flavia Garzella - Consuledis, Via del Castro Pretorio 30, 00185 Rome –Ph. +39.06.8082200 – E-mail: flaviagarzella@consuledis.it

DAILY CIRCULATION OF THE NEWSPAPER618.171 copies (9th June, 2009)

FREQUENCY OF THE NEWSPAPERDaily

TARGET AUDIENCEStudents from high and secondary Italian schools (age: 10-19)

THE PROJECT

Repubblica@SCUOLA is an educational project promoted by Gruppo EditorialeL’Espresso and entirely created and supported by the Italian newspaper la Repubblicaand its website www.repubblica.it.

The project involves secondary and high schools students aged 10-19 years old.Repubblica@SCUOLA starts in November and ends in June, at the end of the school year.

Since 2000 Repubblica@SCUOLA has promoted the reading habit among students anddistributed free copies of the newspaper la Repubblica in most of the Italian schools.

In September 2008 the project turned into a national community, to achieve a greaterinvolvement of the youths and learning them to become curious, sharp and qualified citizensof the future. This year the project has been extended to all Italian regions.

From September until December each school received free copies of the daily newspaper laRepubblica.

Each class received one “Extra” code to have access to the digital version of the newspaperla Repubblica, to read every day, for one year, the national and international newspublished on the paper edition.

THE PROJECT

NOVEMBER 2008A NEW CHALLENGE

A WEB-NEWSPAPER MADE BYHIGH AND SECONDARY SCHOOLS STUDENTS

FROM ALL OVER ITALY

PAPER WEBREADING WRITING

FOR THE FIRST TIMESTUDENTS, TEACHERS AND JOURNALISTS

WRITE ALL TOGETHERON

THE SAMEDIGITAL AND EDITORIAL

PLATFORM

www.repubblicascuola.it

AIM OF THE PROJECT

THE NATIONAL WEBSITE

The subjects of the week

The review

The quiz of the week

A NATIONAL COMMUNITY

A DIGITAL SPACE

where students can narrate their world

express their opinions

share their thoughts

with students from all Italian schools

EMOTIONAL INVOLVEMENT

DAILY INTERACTION

SHARED WEB SPACE

YOUNG REPORTERS AND YOUNG REVIEWERS

Every week la Repubblica journalists publish fourarticles and some reviews written by prestigiousjournalists selected from the pages of the newspaper.Students can choose to be “reporters” or “reviewers”.

They choose their favourite subject and write theirarticle using an easy to use software that allows themto write both at school and at home. Teacherssupervise their writing and publish articles on thenational website: www.repubblicascuola.it.

The best articles and the best reviews, chosen by thenewspapaper journalists, are published every twoweeks on the homepage of the newspaper website:www.repubblica.it.

Every day the last articles written by students appearon the homepage of www.repubblicascuola.it.

EVERY TWO WEEKSTHE BEST STUDENTS’ ARTICLES

ARE PUBLISHED ONTHE HOME PAGE

OF THE FIRST ITALIAN ONLINE NEWSPAPER

www.repubblica.it

All students and schools who join the project can attend theRepubblicaSCUOLA Students Championship.

BE JOURNALISTThey have to write articles and reviews about the subjects chosenby la Repubblica journalists.

BE CURIOUS, SHARP, QUALIFIEDStudents need to do at least half the quiz published on the website.This way they collect score.

At the end of the school year, Ezio Mauro (Editor of la Repubblica), Giuseppe Smorto(Editor of www.repubblica.it), Angelo Melone (Deputy Editor of www.repubblica.it) andFederico Pace (Editorial Director of www.repubblicascuola.it), read the articles written bythe students and choose the best “young” journalists. Those who have also collected the bestquiz score will be the “students of the year”. The jury will also choose the two “schools ofthe year”.

THE STUDENTS CHAMPIONSHIP

THE SCHOOL WEBSITE

Each school can publish articles about

own subjects

The young journalists

The more a student writes, the bigger his

nick name will appear in the homepage

Moreover each school will have its ownwebsite, an additional space whereteachers can publish articles on subjectsthey spoke about in their classrooms.

Students can tell their local world andbecome “citizen journalists”. Someinteresting reports have been publishedon www.repubblica.it.

PROMOTION

PROMOTION OF THE PROJECT

The project has been promoted on national andlocal editions of the newspaper la Repubblica.

Teachers have been invited to join the projectand the newspaper journalists met the studentsin their schools to explain them how to writearticles and how to attend the Championship.

Many events have been organized all over Italy toinvolve students in this new, exciting project.

The promotion of the project on the paper edition of laRepubblica.

PROMOTION OF THE PROJECT

The promotion of the project on the local editions of la Repubblica.

FLORENCE

BARI

BOLOGNA

ROME

PROMOTION OF THE PROJECT

EVENTS: MEETING STUDENTS

This year many events have been organised to meetthe schools attending the project sharing with themall the changes.

Prestigious journalists of la Repubblica, togetherwith Ezio Mauro, Editor of the newspaper, explainedthe students how to do a newspaper, what being ajournalist means, speaking about the big themes ofthe publishing industry.

EVENTS: MEETING STUDENTS

• October 2008, Milan Teenager 2008: students meet Ezio Mauro Editor of la

Repubblica

• October 2008, Genova National Geographic and la Repubblica meet students

on the occasion of the “Science Festival”

• November 2008, Parma Ezio Mauro, Editor of la Repubblica meets

students

• May 2009, Milan Teenager 2009: students meet Federico Pace, Editorial

Director of the website: www.repubblicascuola.it

RESULTS

INVOLVED IN THE PROJECT

5.289 SCHOOLS40.082 CLASSROOMS

47.291 TEACHERS848.134 STUDENTS

INVOLVED IN THE PROJECT

RESULTS

BENEFITS FOR THE STUDENTS

Students attending Repubblica@SCUOLA improved their schoolperformance. They improved their writing skill and they had a greatchance to develop their personal way of writing, while having fun.

Students experienced teamworking in their classrooms, improvingrelationships with schoolmates and teachers. They can feel theatmosphere of a newsroom, working together to a new website,ww.repubblicascuola.it.

The have a “digital space” where they can express their thoughtsand opinions, meeting new friends all over Italy.

Students for the first time can show their articles published on line totheir parents and friends: most of them said that they discuss athome about their works. A new way to create a connection betweendifferent generations: youths and adults.

They got habit of reading news: most of them buy newspapersdaily or searches for news on the web.

BENEFITS FOR THE NEWSPAPER

Thanks also to the project Repubblic@SCUOLA, la Repubblica, compared with itscompetitors, has maintained its leadership, despite the global crisis involving thenewspaper’s industry, on the young readers market target.

Market penetration of the Italian newspaper on the young reader target

8,0

6,1

7,3

4,4

4,7

5,6

5,9

5,2

4,9

4,4

3,6

4,8

5,2

3,8

4,2

2,0

1,3

1,5

4,5

5,3

1,2

0,80,7 0,6

0,0

1,0

2,0

3,0

4,0

5,0

6,0

7,0

8,0

9,0

1999 2001 2002 2004 2006 2008

Year

%p

en

etr

ati

on

on

th

e s

eg

men

t

Repubblica

Corsera

La Stampa

Giornale

BENEFITS FOR THE NEWSPAPER

In ten years of Repubblica@SCUOLA, la Repubblica has strengthened its readership:infact, among the most important Italian newspapers, it has the greatest number of youngreaders.

Number of readers aged 14-17

102.102

125.829

78.300

104.616

43.227

27.396

33.327

18.171

13.734

96.228 95.667

14.904

0

20.000

40.000

60.000

80.000

100.000

120.000

140.000

2004 2006 2008

years

nu

mb

er

of

read

ers

ag

ed

14-1

7

Repubblica

Corsera

La Stampa

Giornale

STUDENTS’ VOICE

Repubblica@SCUOLA has been the most enriching experience I went through: it allowed usto express our thoughts in a world whose ideas are, like Plato’s, closed in a parallel worldunknown to us.

Pennavvelenata – Liceo Classico, Poppi (Ar)

I just write when I feel something, when I can hear my inner voice. It takes a long time forme to write: I read the article of the journalist, then I think so much. Articles have to be likemusic: they have to sound good.

Aledin – Liceo Scientifico Cremona, Milano

Being a journalist is very important: articles are read by thousands people. Thinking thatwhat I have written has been published on www.repubblica.it makes me feel so emotioned.I wish my opinions can be shared with other people.

Joe22 – Liceo Scientifico Cremona, Milano

I attended for the first time the informatics laboratory and this has been a very enrichableexperience for me.The biggest surprise has been “discovering” my students through their articles.

Daniela Rocchi, Teacher

www.consuledis.it

Rome OfficeVia del Castro Pretorio, 30 – 00185 – Rome – Italy

Ph +39.06.8082200 - Fax +39.06.8084696flaviagarzella@consuledis.it

Milan OfficeVia Tito Speri, 8 - 20154 - Milan – Italy

Ph. +39.02.627281 - Fax +39.02.62728222gianlucabovoli@consuledis.it