scc codesign-cmc
DESCRIPTION
Sasha Costanza-Chock's presentation about codesign and civic media at the Knight-MIT Civic Media conference, 2011TRANSCRIPT
Sasha Costanza-Chock, PhD@schock
Knight-MIT Civic Media Conference / June 23rd, 2011
Co-designing the Future of Civic Media
Some things I do
Some things I do
Overview
I. Theories of Technological Innovation➔ Diffusion of Innovation➔ Technology Appropriation➔ Codesign / Participatory Design
II. Example: VozMob
III. Key codesign concepts
Diffusion of Innovation (Tarde, Rogers)
Technology Appropriation
➔ Lead-user innovation (von Hippel)
➔ Technology Appropriation Cycle (Bar & Pisani)
1. roll-out
2. appropriate
Technology Appropriation Cycle
1. roll-out
2. appropriate
3. re-claim
Technology Appropriation Cycle
Technology Appropriation Cycle
1. roll-out
2. appropriate
3. re-claim
1. roll-out
2. appropriate
3. re-claim
Technology Appropriation Cycle
1. roll-out
2. appropriate
3. re-claim
Example: Mobile Banking
1. roll-out
2. appropriate
3. re-claim
Example: Mobile Banking
1. roll-out
2. appropriate
Example: Mobile Banking
3. re-claim
1. roll-out
2. appropriate
3. re-claim
Example: Mobile Banking
Responses to user appropriation
Codesign
➔ Human Centered Design
➔ Appropriate Technology Design
➔ Participatory Design
http://bit.ly/hcdtoolkit
VozMob Projecting the voices of immigrant workers by appropriating mobile phones for popular communication
Supporters
“Do you really want this in your neighborhood?”Day Laborer site in Farmingville, Long Island, NY
Photograph courtesy of Dave Drew
Top result: anti-immigrant hate site daylaborers.org
Who are day laborers?
Composite Technology Index (Modarres and Pitkin, 2006)
Problem: Digital Access Inequality
?
Research: mobile phone survey at day laborer centers
We surveyed day laborers in 5 worker centers
➔ About 80% have a cell phone➔ About 1/3 use a pre-paid plan
We found:
What do they use their phones for?
What features do they use?
Popular Education
Participatory Design
Free / Open Source Software
+ Creative Commons Content
System Features
http://vozmob.net/en/node/777 “Jacqueline”
Thousands of community stories on VozMob.net
Key Points
Enabling Conditions
Enabling Conditions
➔Strong connection to communities of practice
Enabling Conditions
➔Strong connection to communities of practice
➔Universal Access to ICTs
Enabling Conditions
➔Strong connection to communities of practice
➔Universal Access to ICTs
➔Diverse project team
Enabling Conditions
➔Strong connection to communities of practice
➔Universal Access to ICTs
➔Diverse project team
➔Open everything:
access, standards, source, data, tools
Enabling Conditions (SUDOSUDO)
➔Strong connection to communities of practice
➔Universal Access to ICTs
➔Diverse project team
➔Open everything
Universal Design Goals (APT)
➔Accesible
➔Para
➔Tod@s
(Accessible for All)
Codesign Philosophy (GET)
➔Generate (ideas, user stories, prototypes) +
➔Evaluate (everything, ongoing, iterative)
➔Together
Simple! SUDO APT-GET ...
Simple! SUDO APT-GET ...
Not so simple ...
Watch out for
➔Inequalities
Technologies (including ICTs) tend to reproduce structural inequalities (gender, class, race/ethnicity, age, geography) (Hargittai)
Watch out for
➔Inequalities
➔Proprietary thinkingClosed platforms = bad for innovation, appropriation, diffusion, and codesign
➔Inequalities
➔Proprietary thinking
➔Restrictions on use
Resist the urge to tell the users they're doing it wrong – learn from them!
Watch out for
Watch out for
➔Inequalities
➔Proprietary thinking
➔Restrictions on use
➔ScaleOne size doesn't always fit all (despite pressure to 'scale up')
Watch out for IPRs!
➔Inequalities
➔Proprietary thinking
➔Restrictions on use
➔Scale
@schock | http://schock.cc
Let's Build It Together!
PS: Links to communities of practice
➔ Association for Progressive Technology: http://www.apc.org
➔ Indymedia: http://www.indymedia.org
➔ Tactical Tech: http://tacticaltech.org
➔ Netsquared: http://netsquared.org
➔ Mobile Active: http://mobileactive.org
➔ VozMob: http://vozmob.net
➔ IDEO Human Centered Design toolkithttp://www.ideo.com/work/human-centered-design-toolkit/
➔ InnoCentive: http://www.innocentive.com/