scaling out: breaking the local barrier
Post on 21-Oct-2014
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DESCRIPTION
Why going global is the best scaling option from day one? Startups need to focus on globalization as soon as possible, specially in Europe or small markets.TRANSCRIPT
Scaling out: Breaking the local barrier
Alex Barrera (@abarrera)Krakow, May 2012
Alex Barrera (@abarrera)
Why local?
Confort zone
We don’t need global
Local first!
Language matters
FinancialCRASH
Dwindling economies
Some countries are too small...
Others have small markets...
Giving peanuts only brings monkeys...
“Grass is always greener” complex
kype
The
Effect
Mindset RESET
Global strategy: Day 1
English brand name
English
website
International advisory board
Drop Soviet complex
Meritocracy doesn’twork
