Samantha Figueroa & Marisa Stolting Grade 11

Age 16 & 17

Pump It Up

Mission Statement Mission Statement

will provide active diabetics with a customizable band that will secure their insulin pumps. This will allow our customers security and freedom.

Opportunity 300,000 people, worldwide that currently use an insulin

pump 60,000 from USA We plan to expand our product line (i.e. pockets for asthma

pumps, etc.)

Pump It Up

Type of BusinessRetail

is a business which provides active diabetics with a customized band that secures and protects their insulin pump while engaging in any physical activity

Legal StructurePartnership

Share the financesShare responsibilitiesShare the time

Business Profile

Pump It Up

We’re qualified to run this business because:

Qualifications

One partner has been a part of our target market for 13 years

We will have completed an Embroidery/Art classWe’ve completed a Marketing and Entrepreneurship course

Market AnalysisIndustry Name

Medical Equipment & Supplies Manufacturing

Industry Size $85 billion

Total Population

U.S. population of people using insulin pumps

Target Market Active Males and Females ages 5-24 that use insulin pumps

Potential Market

90% of our target market we surveyed said they would be willing to purchase a customized body band online

60,000

13,878

15,420

Total Population

Target Market

Potential Market

DemographicsActive Males and FemalesAges 5-24

Geographic'sUnited States

Target Market Segment Psychographics

Active diabetics who do not allow their medical situation to impact their physical activity

Buying PatternsWilling to spend money on

customizable bands to show their individuality while providing safety and security

Competitive AdvantageBands 4 LifePump Wear

Inc.Factors

$17.99-$44.99

Quality of Product/Service

Price

Location

Reputation/Brands

Unique Factors/Knowledge

$10.00-$24.00

$19.99

Satisfactory Great Excellent

Pocket Bands

Kid Oriented

Customizable

Online Online Online

Good Great Excellent

Pump It Up

Marketing Mix

People Product Place Price Promotion

Active Males and Females ages 5-

24

• Word of mouth• Business Cards• Website/Social

Networks

Online

Customizable body bands to

cover and secure insulin pumps

Competitive

Promotional MixPromotional Expense Monthly

Amount

Cost of Materials/LaborMaterials

Material Description Cost/Total Quantity Cost per Unit

Sewing Thread $47.37/52 colors(400 yards)

$0.91

Embroidering Thread $ 99.99/60 pieces $1.67

Spandex Fabric/Body Bands

$5.79/9 meters $0.64

Packaging Boxes $22.92/50 boxes $0.46

Total Material Cost per Unit $3.68

LaborLabor Cost per Hour Time (in Hours) to

Make One UnitLabor Cost per Unit

$8.25 3min or .05/hr $0.41

Total Labor Cost per Unit $0.41

COGS (per Unit) $4.09

Description of One Unit of Sale: 1 Embroidered Arm Band

Economics of One Unit

Selling Price (per Unit) $19.99(plus shipping and handling)

COGS (per Unit) $4.09

Other Variable Expenses $0.00

Total Variable Expenses (per Unit) $4.09

Contribution Margin (per Unit) $15.90

Description of One Unit of Sale: 1 Embroidered Arm Band

Fixed Expense Average Monthly ExpenseSalary $280.00

Advertising $62.50

Depreciation (Cell Phone, Computer, Sewing/ Embroidery Machine)

$29.00

Utilities (Gas, Electric, Telephone) $50.00

Rent (From home) $20.00

Total Average Monthly Fixed Expenses $441.50

Average Monthly Fixed Expenses

Time-Management PlanSchedule for a Typical Week

Total Hours in a Week = 168

New Business

School

Free Time

25

50

93

Hours

050

100150200

Jan Feb Mar Apr May June July Aug Sept Oct Nov DecUni

ts S

old

Monthly Sales ProjectionsFirst Year

Total Units Sold

781

Monthly Break-Even Units

In an average month, the company will begin to make a profit after selling units.28

= Monthly Break-Even Units

$441.5038 Monthly Break-Even Units

=

Monthly Fixed Expenses

Contribution Margin per Unit

$15.90

Projected Yearly Income StatementFirst Year

Selling Price per Unit $19.99

Number of Units Sold 781

Total Sales $15,612.19

Variable Expenses $0.00

Contribution Margin $15,612.19

Fixed Operating Expenses $5,298.00

Pre-Tax Profit $10,314.19

Taxes @ 15% $1,547.13

Net Profit $8,767.06

Start-Up InvestmentStart-Up Expenditures

Item Where Will I Buy This? Cost

DBA New Britain, CT $10.00

Partnership Agreement Weber & Myers, LLC $150.00

Laptop/Cell Phone Best Buy/Sprint Already own

Art/ Embroidery class Joanne Fabrics $45.00

Sewing & Embroidery Machine

Joanne Fabrics $900.00

Sewing & Embroidery Thread

Ali Express $150.00

Spandex Fabric Ali Express $6.00

Shipping/Packaging Boxes

Amazon.com $22.92

Total Start-Up Expenditures $1,284.00Emergency Fund $642.00

Reserve for Fixed Expenses $1,324.50

$3,250.50Total Start-Up Investment

ROS: Return on Sales

For My Business: DollarEquivalent =

ROS & ROI

ROI: Return on Investment

For My Business: DollarEquivalent =

$8767.06$15,612.19 X 100 = 56%

$8,767.06$3,250.50 X 100 =270%

$0.56

$2.70

Source Amount Debt Equity Gift

Personal Savings $3,250.50

Relatives/Friends $0.00

Totals $ 3,250.50

Financing Strategy$

3,250.50Total Start-Up Investment

Philanthropy will donate 5% of our net profits to the Ronald McDonald House Charities in New Haven, CT.

Business ResponsibilityWe will make our customers aware of this cause byhaving the logo on our website.

Business Responsibility& Philanthropy

Pump It Up

Business & Personal Goals

Take a class to learn how to promote our business better.

To get a website up and running

To graduate from SMSA and get accepted to the college of our choice

Business Personal

To move the business out of the house and into a store front

• We hope to double our sales in the second year

Shor

t-Ter

mLo

ng-T

erm S: Have a secured job

in the Business fieldM: Have 4 more years

left to become an Endocrinologist

Band it to your perfection!

Thank you for your consideration.

Pump It Up Our website is currently under construction:

http://www.pumpitup-bodybands.webs.com/