royal wedding: social media buzz report
DESCRIPTION
A social media monitoring analysis of william and kate with some interesting key findings.TRANSCRIPT
© 2011, Goldbach Interactive
Social Media Buzz Report
Royal Wedding of William and KateBiel, 30. April 2011, Mike Schwede (@mikeschwede)
Foto (cc) flickr.com/paulsimpson1976/
Summary
© 2011, Goldbach Interactive 2
/ Twitter is the main driver with estimated
2.2 Million Tweets in the last 3 days
/ USA, UK most active countries
/ Her Dress gets lots of buzz
/ Middleton and Kate get more Buzz than
Windsor and William
/ Great sentiment
Source Sysomos MAP
© 2011, Goldbach Interactive 3
© 2011, Goldbach Interactive 4
/ 66,535 forums postings
/69,631 news mentions
/97,709 blog mentions
/2,200,000 million tweetsin the last 3 days
/ 206,701 forums postings
/308,009 news mentions
/337,664 blog mentions
/3,500,000 million tweetsin the last 182 days
Demographics
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Buzzgraph: Twitter likes Middleton
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Blog Buzzgraph: More differentiated
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Topic Share of Voice
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Share of Voice of the couple
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Share of Voice: Windsor vs. Middleton
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Mention ranking of the royal family
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Good Sentiment Trend about Kate, William, Wedding
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Sentiment Trend Kate Middleton
© 2011, Goldbach Interactive 13
Merci.
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Mike Schwede
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© 2010, Goldbach Interactive