Roca Group BIM project

Implementation & tips for manufacturers

Joaquim Herrada Project Manager

Information Technology

Contents 01 History

02 The Group Today 03 Worldwide Presence

04 Business Areas

05 Our Global Brands

06 BIM project

BIM?

Pilot – 2.013

2.014

Next steps

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3 01 History A family with a global vision

Roca became one of the first Spanish companies to enter the new air conditioning market.

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01 History

Company Roca Radiadores S.A started its business activity in Gavà (Barcelona) dedicated to the manufacture of cast-iron radiators for home heating. The company began to make cast-iron baths.

Roca entered the vitreous china sanitary ware sector.

The company began to produce faucets.

The company entered the ceramic tiles sector.

Roca drove its international expansion by opening commercial subsidiaries, agreements with leading companies, and corporate acquisitions.

1917 1936 1954 1929 1979 80s 90s1963

The Roca Group sold the heating and air-conditioning businesses and concentrates on the bathroom sector.

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01 History

Roca bought the Keramik Laufen firm in Switzerland, which at that moment was the world’s fourth largest manufacturer of vitreous china sanitary ware. This acquisition signified a 50% leap in turnover.

From then on, Roca continued its process of internationalization by expanding its presence through different strategic purchases or greenfield developments in the BRIC’s, Croatia, Romania, Malaysia, Switzerland and Egypt.

1999 2005 21st Century

6 02 The Group Today A world leader

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World leader in the sanitary ware sector.

02 The Group Today

Active in 135 markets around the globe.

Leader in Europe, Latin America, India and Russia.

Strong presence in China, Middle East, Asia, Australia and Africa.

Turnover in 2013: €1,572 million. Directly employs

21,000 people worldwide.

8 03 Worldwide presence Our products are sold in more than 135 countries

9 03 Worldwide presence 77 factories in 18 countries

10 03 Worldwide presence Our factory locations

LATIN AMERICA (12)

ASIA (19)

EUROPE - AFRICA (46)

11 04 Business Areas World leader in the sanitary ware sector

12 04 Business Areas Top quality design & constant adaptation to new market trends. Roca’s products are the result of a manufacturing process that places them at the very forefront of world technology. Respectful towards the environment (minimizes the use of water and energy).

Adaptation to the market

13 04 Business Areas Vitreous china

Roca provides everything needed to fit out a complete bathroom.

14 04 Business Areas Faucets

15 04 Business Areas Furniture

16 04 Business Areas Bathtubs

17 04 Business Areas Shower trays

18 04 Business Areas Shower spaces, cabins and columns

19 04 Business Areas Shower screens

20 04 Business Areas Accessories

21 04 Business Areas Spas

22 04 Business Areas Wellness toilets

23 04 Business Areas Kitchen sinks and faucets

24 04 Business Areas Installation systems

25 04 Business Areas Ceramic tiles for indoor and outdoor use

Roca has ceramic tile factories in Spain and Brazil.

26 05 Our Global Brands ROCA: The leading global bathroom brand

LAUFEN: Bathroom culture since 1892

27 5.1. Our Local Brands

28 06 BIM project

Ø “BIM  Components  Strategic  Recommenda6ons”  conference  held  in  Roca  Barcelona  Gallery  in  February  2.013  strongly  introduces  the  BIM  concept  and  triggers  the  need    to  be  present  as  BIM  manufacturers.    

Ø BIM  is  coming…  •  United  Kingdom    In  June  2011,  the  UK  government  published  "Building  Informa6on  Modeling  (BIM)  Working  Party  Strategy",  where  the  government  announced  its  inten6on  to  require  all  3D  BIM  in  construc6on  projects  from  2016.      •  Norway    BIM  is  essen6al  for  major  infrastructure  and  all  government  buildings.  From  2014  all  newly  built  hospitals  should  be  carried  out  using  the  latest  version  of  openBIM  (IFC).      •  United  States    Since  2007,  the  General  Services  Administra6on  requires  that  the  geometric  defini6on  and  spa6al  construc6on  projects  are  managed  by  BIM  format.  The  Corps  of  the  Navy  (USACE)  demands  the  same  from  2008.      •  Singapore    The  Building  and  Construc6on  Authority  has  a  roadmap  for  BIM  that  pushes  its  construc6on  industry  to  be  using  BIM  widely  by  2015.    

BIM?

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Main  objec9ves      Ø Select  a  representa6ve  short  list  of  50  products  to  be  used  in  the  pilot  project.  

Ø Create  BIM  objects  of  these  products  using  both  Revit  and  ArchiCAD  formats.  

Ø Evaluate  the  quality  of  the  BIM  objects  produced  and  ensure  they  are  built  in  a  professional  format  that  can  be  used  by  all  users.  

Ø Acquire  the  knowledge  to  produce  the  objects  in-­‐house  with  the  op6mum  quality  standards.  

Ø Control  the  ownership  of  our  products’  objects  and  distribute  channels  to  the  users.  

Ø Make  the  most  from  the  experience  to  decide  on  how  to  face  the  massive  produc6on  of  BIM  objects  in  terms  of  internal  specifica6ons  and  meta-­‐data  automated  popula6on  from  ECM  database  

Ø Define  the  strategy  for  the  mid  and  long  term  produc6on  of  objects:  internal  vs.  external  and  the  partners  to  choose.  

Pilot – 2.013

Schedule    Ø Defined  and  finished  in  8  weeks  Tasks   06/03     06/10   06/17   06/24   07/01   07/08   07/15   07/22  

Prepara9on  

Data  Prepara6on  

Data  Collec6on                      

Standard  Prepara6on  

Standard  Defini6on  

Prototype       Looking  for  Early  Testers                  

Developing    12  Early  Prototypes  (6  models).  Internal  tes6ng  

Prototype  Approval  

        Tes6ng  Early  Prototypes.    

           

Prepara6on  of  prototypes  

Developing  100  Prototypes  (50  models).  Internal  Tes6ng  

Pilot  Series  

                Tes6ng  Prototypes.  

   

Massive  popula6on  tests  Documenta6on  drad  

Closing  

                    Marke6ng  Campaign  Design  Fine  tuning.  Closing  documenta6on  

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Pilot – 2.013

Kick-­‐Off  

Early  Prototypes  

·∙  Roca  Group  products  for  Prototype  Genera9on  are  selected  ·∙  All  necessary  Data  is  Provided  ·∙  BIM  Objects  Standards  are  established  ·∙  List  of  preferred  tester  profiles  is  given  

Early  Prototypes  Test  Results  

Release  Candidate  Prototypes  

Interna9onal  Testers  are  Localized  

RC  Prototypes  Test  Results  

Documenta9on    Dra[  

·∙  Final  Prototypes  ·∙  Final  Documenta9on    ·∙  Business  Case  

Object  genera9on  workflow  

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Pilot – 2.013

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Lessons  learnt    

•  Define  the  BIM  components  specifica6on  needs  (“Roca  Group  BIM”)  

•  Define  the  strategy  to  create,  maintain,  distribute  and  control  the  ownership  of  the  components  

•  Acquire  the  know-­‐how  to  produce  the  components  in-­‐house  

•  Obtain  an  es6ma6on  of  costs  and  6me  to  produce  large  number  of  BIM  components  

Key  strategic    decisions  

•  Iden6fy  metadata  source  and  build  the  procedures  to  populate  objects.  

•  Iden6fy  3D  files  resources  and  adapt  them  for  proper  geometry  compa6bility.  

•  Validate  the  quality  of  the  components  in  a  professional  environment  

•  Define  object  distribu6on  methodology  or  use  publishing  plagorms.  

•  Use  metrics  to  analyze  downloads  and  ROI.  

Pilot – 2.013

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Main  objec9ves      Ø Select  a  large  number  of  products  (400  from  Roca  +  400  from  Laufen).  

Ø Create  BIM  objects  of  these  products  using  both  Revit  and  ArchiCAD  formats.  

Ø Evaluate  the  quality  of  the  BIM  objects  produced  and  ensure  they  are  built  in  a  professional  format  that  can  be  used  by  all  users.  

Ø Publish  BIM  objects  in  our  websites  and/or  in  external  distribu6on  plagorms.  

Ø Obtain  analy6cs  from  downloads  for  market  discovery  and  users  feedback.  

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Decisions      Ø Roca  Group  signed  in  May  a  global  agreement  with  Bimobject.  

Ø Services  agreement  was  also  included  covering:  

ü BIM  objects  genera6on.  

ü Portal  services.  

ü Private  cloud.  

ü BIM  Analy6cs  PRO.  

Ø BIM  objects  genera6on  is  ongoing  and  first  product  ranges  will  be  ready  by  March  2.015  

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BIM  por^olio    Ø Consolidate  offering  by  conver6ng  more  product  porgolio  into  BIM  objects    

à Targe6ng  UK  2.016  Ø Discover  real  demand  of  products  in  BIM  formats  by  professionals  to  add  to  the  offering  

à BIM  analy6cs  à Commercial  networks  

Ø Extend  BIM  catalog  to  other  brands  in  the  Group.  

Organiza9onal  procedures  

Ø CAD  designers  to  generate  BIM  friendly  geometry.  Ø Marke6ng  department    to  ensure  data  popula6on  and  correctness  in  BIM  objects  Ø Commercial  department  to    set  up  market  prospectors  (BIM  analy6cs  users)    Technology  enhancements  

Ø Adapt  our  websites  to  the  private  cloud  system.  Ø Improve  our  metadata  workflow  to  include  new  BIM  requirements.  

Next steps

40 06 BIM project

 Ask  yourself    

Why  Iden6fy  if  you  need  to  offer  BIM  contents.  (Answer  =  yes).  

 When  

Plan  your  target  date  for  offering  BIM  objects,  but  also  to  accept  requests  from  users.    What  

Define  the  porgolio  of  products  you  want  to  offer.    Who  

Choose  a  supplier  to  generate  BIM  objects  or  do  it  by  your  means.    How  

Adapt  your  organiza6on  and  processes  to  be  capable  to  generate  the  informa6on.    

Recommendations

Thank you�