xella bimobject live milan presentation

Xella – Steps towards a digital building world of tomorrow

BIMobject® LIVe Milan Thursday, 24th of September 2015

Markus Heße, Xella International GmbH, Duisburg

SILKAYTONG HEBEL FERMACELL FELSMULTIPOR ECOLOOP

Xella – Four business units with strong brands

Xella Group (2014: Sales 1,273 m€, FTE 6.686)

■ Ytong AAC blocks ■ Silka Calcium

silicate blocks ■ Multipor Mineral

insulation boards ■ Hebel AAC elements

■ Fermacell Gypsum fibre boards

■ Aestuver Fire protection boards

■ Fermacell Cement-bonded drywall system boards

■ Fels Lime ■ Fels Limestone

■ Ecoloop Recycle to Gas*

LIME BUILDING MATERIALS DRY LINING SYSTEMS RECYCLING

* Under construction: Ecoloop located in the test phase "2


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10/2013 First meeting with BIMobject

and discussion about technical solution

01-06/2014 Decision making process and preparation of the first Xella

BIM strategy

01-12/2014 Workshops technical and marketing together with

BIMobject

04-05/2015 Revision of Xella BIM

strategy in cooperation with BIMobject

01/2015 First solution for Ytong

masonry walls presented on BAU2015 fair in Munich

09/2015 Going live in Milan with the

Ytong tool for masonry unitization

05-10/2013 Market assessment towards

“BIM trend or need?” Local and global

03/2013 Management attention

“Buy this kind of software”


Xella’s digital building in the future

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Full chain software integration – invisible for our customers (SAP, CRM, XPPS, etc.)

Worldwide digital cloud based

product ranges

Local digital marketing under

company guideline

Local technical services with

digital customer advisory

Central E-Commerce

services

Digital on site support in

logistic and execution


From information on paper towards digital value

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Shifting processes in daily work

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Today

Tomorrow

Print Media Internet Digital media for BIM Sales Reps Technicians

Traditional Traditional

DigitalDigital

Tools PeopleInformation

Benefits: up-to date-information, focus on project business, efficient internal workflows and better accessibility towards customers

Savings: unit related selling expenses, Travel costs and time, paper, CO2-Emissions


First steps and lessons learned

■ Prepare a digital strategy and be brave to change it over the time

■ BIM is an ongoing process with a high speed of evolution

■ Be open minded towards the technology development

■ Be BIM digital visible

■ Estimate the grade of quality of your digital information

■ Start on a low level and improve your product visibility

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First steps and lessons learned

■ Add digital value to your information

■ Be unique and provide to all customer tailored information

■ Create digital interaction to your customers

■ Work on digital integration

■ BIM for manufacturers is an added tool towards the internet presence

■ One stop solution for the presentation of the product offering and the daily

product guidance

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Premiere of the Ytong unitization with BIMobject

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Thank you very much.

xella bimobject live milan presentation

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