richard kuchinsky portfolio

RichardKuchinskyDirective Creator— Portfolio

31 Brock Avenue, Studio 105Toronto, Ontario M6K 2K9 Canada

+1 647 802 [email protected]

www.directivecollective.comwww.firstpullover.com

A Member ofRichard KuchinskyDirective Creator Group








Richard KuchinskyDirective Creator

RichardKuchinskyDirective Creator

It’s easy to think a creative project is all about meeting design, time, budget and market needs. But there’s more. All projects play an important role in the strategic direction of a brand, company or product. Not just creative design. Not just giving “creative direction” for others to do the work, but being creatively involved in all aspects of the product to focus the direction of the brand. This is Directive Creation.










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BRAND BUILDING

DESIGN MANAGEMENT

DESIGN & DEVELOPMENT

THE DIRECTIVE COLLECTIVE

FIRST PULLOVER / CORE77

HUMMEL INTERNATIONAL A/S

POWER ATHLETICS LTD.Senior Designer, Product Line Manager for all athletic and lifestyle product design and development, branding

Footwear Director, responsible for product design and development management, leadership creative

Focused on providing complete strategic creative solu-tions from concept to production and implementation

Footwear design/development blog and educational resource, forum moderation and content contribution

Creative product design and development, from concep-tual sketching to pattern review and technical drawing

Strategic planning, project and team management, executive leadership and creative direction

Emotional storytelling, logo and corporate identity design, Product DNA development

CONTENTS

hummel 6.4 PIO Old School FGX (SS2008 Collection) combines heritage style, perfor-mance specification and lifestyle sensibility. Shown top right is the original vintage boot that provided pattern inspiration for the 6.4

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As a part of an integrated, strategic approach to design, a brand’s history, identity and position in the market are taken into consideration along with product design goals and targets. This ensures that a consistent, co-hesive message is communicated and executed across categories, media and product.

An example of this is the “Jeg har Karakter” (“I have Character”, in Dan-ish), brand statement created for hummel International in collaboration with marketing, and sales teams. Developed initially to position only the footwear product, this concept has since been extended to become the un-derlying brand statement/tagline for hummel (“Character since 1923”). The brand concept is based on an appeal to the consumers’ identification of themselves as a “character”, in combination with the underlying “char-acter” of the product and hummel brand and heritage.

Target market positioning was used to develop 3 “characters” on which the basis of the “Jeg har Karakter” concept was created

A collection of vintage hummel styles provided the inspiration and influence for cross-category product design and develop-ment in keeping with the DNA and position of the hummel brand across both lifestyle and performance markets

In conjunction with product design and marketing, strategic brand build-ing can drive a consistent message that positions a product/brand to the consumer with targeted accuracy and communicates a strong emotional and value proposition.

BRANDBUILDING

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Lifestyle

DNA

Teamsports LifestyleTeamsports

Football

PIO Fashion

Old School

Indoor









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Starting with the creation of an overview schedule and planning tool, the creative problem solving process is further developed in-sync with related sales, marketing, design and development departments.

Throughout the creative process, sketches, technical drawings, pre-sentation materials and product samples are efficiently managed using practical planning tools and standardized methods.

The management of a design team involves leadership by example, team collaboration, and the communication of team goals both inter-nally and externally to promote a shared vision, cohesive workflow and strong working relationships.

Sample multiple collection planning sched-ule used to coordinate integrated creative activities and resources

hummel 8.4 PIO FGX (SS2007 Collection) offers top performance materials and features while offering a unique premium lifestyle characteristic with gold details and laser etched monogram pattern

Design Management includes the strategic planning of integrated creative services, management of resources, schedules, budgets and targets. In addi-tion, team management and collaboration is facilitated, encouraging task-based performance, creative exploration and personal development.

DESIGNMANAGEMENT

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Concept Design focuses on providing design solutions and technical innovation. A wide variety of creative directions are explored and all product elements communicated through sketches, illustrations and specifications ready for prototype development.

Footwear Development encompasses all aspects of taking a product concept to production; sourcing, prototype development and review with suppliers in Asia, technical product solutions, production review and confirmation.

With extensive experience in production factories and interaction with key suppliers, the development process includes; last development and measurement, sizing and fit standards, pattern/colorway review, photo/sales samples coordination, prototype and production tooling as well as costing and material specification.

A first pullover sample is reviewed and the pattern is corrected to better match the desired design intent

Overview of the development process from presentation rendering and material/color specification to technical drawing and, mold prototype review, upper pattern correction

Footwear Design and Development concerns the exploration of new cre-ative directions, technical innovation, and both formal and functional solutions. From sketch to sample the design intent must be directed and communicated via a variety of media and tools including sketching, CAD, modeling, presentations and review.

DESIGN &DEVELOPMENT

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Unlike most footwear design consultants that only provide raw design, The Directive Collective offers integrated product and brand design services. With a unique integrated approach to design, branding and development, The Directive Collective offers a workflow to maximize the efficiency of resources to deliver a comprehensive package of results in minimal time.

Working with a variety of clients from start-up brand to multi-national sportswear company, The Directive Collective works with all clients to learn, understand and develop their brands through the creative pro-cess. From initial strategic planning consultation to final specifications, the most important driver in our work is the development of a cohesive, branded approach.

Offering a full selection of services, available as either as a custom pack-age or individually, depending on the specific client and project needs, what makes The Directive Collective unique, is the integrated and stra-tegic approach to all aspects of the product creation process.

Each project brief is developed to provide a balance of creative and stra-tegic services as well as business recommendations that are in keeping with the focus and direction of the brand and individual project.

Working in tandem with existing in-house resources, suppliers and product lines, The Directive Collective operates to ensure a smooth product integration and hand-off of final deliverables and samples.

hummel 8.4 PIO FGX (SS2008 Collection) presents technical performance in a contem-porary, unique package with the use of specially developed chrome graphite Italian synthetic material

FOLLOWING PAGE — Conceptual sketch process for the design of a collection of men’s lifestyle and high fashion footwear

THE DIRECTIVE COLLECTIVE — Principal/Directive CreatorJan 2007 – PresentFounder and Creative lead of a progressive new design consultancy, pro-viding strategic solutions from concept to production and implementa-tion. The Directive Collective is focused on footwear and lifestyle product with integrated brand design and realization.— www.directivecollective.com

THE DIRECTIVECOLLECTIVE

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The Umbro Diamond Pro concept project was targeted to create “...a more organic approach to technology and styling. Quirky, passionate and pure. A lightweight product that functionally and visually moves the perception of the brand....utilizing the latest lightweight materials combined with vibrant colors and graphics that appeal to a younger au-dience.”

To address these key drivers an inspiration of “Sculptural vs. Struc-tural” approach was developed along with alternative branding and a strong “down-field” visual identity.

UMBRO— Concept Design

“Sculptural” forms mood board provided the inspiration for this concept project

Positioning analysis board used to determine the placement of the concept in relation to competitors’ and consumer perceptions

Final presentation renderings

Final presentation rendering

FOLLOWING PAGE — Conceptual sketch process exploring sculptural forms and non-traditional branding

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Nystedvej 11, Herning 7400 DenmarkNystedvej 11, Herning 7400 Denmark

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Mads Mørup, Managing Director [email protected] Mørup, Managing Director [email protected]

Nystedvej 11, Herning 7400 DenmarkNystedvej 11, Herning 7400 Denmark

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© 2007 Knowledge Cotton Apparel A/S© 2007 Knowledge Cotton Apparel A/SContactContact

Organic CottonGain Knowledge. Take Action. Earn Respect. CollectionsBrand

Privacy PolicyPrivacy PolicyWholesaleWholesale Site CreditsSite Credits

© 2007 Knowledge Cotton Apparel A/S© 2007 Knowledge Cotton Apparel A/S Privacy PolicyPrivacy PolicyContactContact Site CreditsSite Credits

Brand Overview

The Knowledge Cotton Apparel brand name and trademark have been carefully designed to communicate our passion for open, honest, respectful and sustainable values. Our focus is the design and production of contemporary men’s fashion apparel that considers quality, history and sustainable principles above all else.

KnowledgeWe aim to both capture and share the knowledge we find in our pursuit of the best organic material and practices available. Our foundation is the knowledge of our own history and experiences. Likewise we hope to enable a greater exchange of ideas, education, and enlightenment for the benefit of our products, our consumers, and our Earth.

CottonCultivated and processed into fabric for more than 7000 years of human history, Cotton is one of the oldest and remains one of the most important materials in our lives to this day. Cotton fabrics offer superior breathability, wearability, washability, and comfort. At the same time, conventional cotton farming practices are one of the most water-intesitive and pest-sensitive crops across all types of agriculture. Thus, our choice to use only high quality, 100% Organic, sustainable

WholesaleWholesale

© 2007 Knowledge Cotton Apparel A/S© 2007 Knowledge Cotton Apparel A/SContactContact

Brand History

Knowledge Cotton Apparel is built on over 37 years of family experience in design, innovation, responsible environmental practice, and passion for quality. These fundamental standards remain at the core of our business philosophy today.

In 1969 Jørgen Mørup founded J.Mørup Stof fabric mill. At the time, the factory mill was located in a small former firestation in central Jytland, Denmark and production was focused on a personal commitment by Jørgen Mørup to producing only a limited selection of unique, high quality, Cotton sportswear textiles.

Over time, while fashion, industry and technology have changed, the foundation of Jørgen Mørup’s commitment has remained.

Today, J.Mørup Stof is a leader in the development and manufacturing of 100% Organic Cotton knitted fabrics of unsurpassed quality and is one of the largest Organic Cotton producers in Northern Europe. Jorgen Morup remains the owner and director of J. Mørup Stof.

Mads Mørup, son of Jørgen Mørup is the Founder of Knowledge Cotton Apparel. Continuing the family legacy and principles established by his father, Mads has created Knowledge Cotton Apparel in respect for his own history and tradition with a new vision for sustainable quality and design to pass on to future

Privacy PolicyPrivacy Policy Site CreditsSite CreditsWholesaleWholesale

A new start-up Organic Cotton clothing brand based in Denmark, Knowledge Cotton Apparel was created on the back of family traditions and heritage going back to 1969.

The Knowledge Cotton Apparel project included the initial brand posi-tioning, branding (name), identity (logo and wordmark), all corporate ID elements (business card, letterhead, etc.), packaging, website design, marketing communications, POS, as well as selected apparel graphics.

— www.knowledgecottonapparel.com

KNOWLEDGECOTTON APPAREL— Brand Design & Graphics Website design, guides the user through the

brand history and position via a “zoom” interface that allows the user to intuitively explore the depth of information presented

Knowledge Cotton Apparel logo and Wordmark

Corporate Identity and Label Kit

T-shirt graphics

Trade Show Invitation, in the form of a vin-tage book cover and contents, echoing the brand drivers of Knowledge and Heritage

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This project explored the re-branding and positioning of an existing footwear brand targeted to women in the trades (i.e. construction, gen-eral contractors, etc.).

Based on the name selected by the Client (Moxie Trades), a somewhat retro and strong, sexy, female identity was explored to echo the confi-dent feel of the brand and create and image that would stand out in a traditional, mass market construction retail environment (e.g. Home Depot). The proposed identity directions were designed to offer both professional credibility, an element of lifestyle, and appeal to a younger, more ‘hip’ consumer.

MOXIE TRADES— Brand Design & Graphics Identity Design Concepts showing a variety

of vintage inspired and contemporary branding directions

Corporate Identity Concepts

“Pin-Up” sketches based on vintage silhou-ettes, combined with modern, strong female inspiration

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Designed in conjunction with Hager Design, The Directive Collective was responsible for the outsole design of this technical performance runner for Etonic.

The Etonic Komodo was designed to address the needs of a larger, con-servative, mid to high mileage runner looking for a neutral plush cush-ioning product.

The final design concept features a combination blown and carbon rubber outsole with a dual density CM EVA midsole, integrated TPU shank and additional DRP heel plate technology. Additional cushion-ing is provided by a bottom loaded RCS heel insert and top loaded RCS forefoot pad.

ETONIC— Concept Design Final Illustrator rendering of design

concept. Upper design and illustration by HagerDesign, Outsole by The Directive Collective

Preliminary Upper and outsole concept sketches exploring a wide variety of styling directions

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The First Pullover design/development blog was created as an educa-tional resource for both aspiring footwear designers, and industry pro-fessionals, alike. It has been featured on TrendHunter, Core77, Luxist, Business Week Design (online), Josh Spear Coolhunting. All content is 100% original and free for all users.

As a moderator and contributor for the Core77 forums, I provide guid-ance, mentorship and professional advice to a wide range of design stu-dents and users across a number topics and forums.

FIRST PULLOVER — FounderJuly 2005 – PresentFootwear Design/Development blog, offering a unique industry insight and perspective through revealing the behind-the-scenes methods and processes, from footwear concept to production.— www.firstpullover.com

CORE77 — Moderator and ContributorFootwear, design employment, projects and portfolio forums.— www.core77.com

FIRSTPULLOVER/CORE77

First Pullover content includes technical articles such as “how a last is made”, in addition to design-process tutorials, trend forecasting photos and step-by-step over-views of production practices and methods

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Responsible for all product lines and business unit P&L (Profit and Loss) including design, development, sourcing, production and costing. Established hummel footwear DNA and product best practices, report-ing directly to CEO. Responsible for all department resources, sched-ules and budgets, in liaison with marketing and sales departments to meet sales and time targets, create and plan new product launches and develop support materials.

As Department Director and direct supervisor for all footwear design and development staff, I managed all personnel to effectively collabo-rate on team projects and further lead staff reviews and evaluations.

As acting Creative Lead, I executed the design and development of top projects across all product categories, including flagship styles worn by sponsored football and Indoor athletes and product featured at the In-ternational Handball Federation World Cup, Germany 2006.

In addition, was responsible for all product development and sourcing/costing. Approx. 160 days/year experience in Asia.

Key branding direction accomplishments include the repositioning of hummel footwear through the creation of a unique Product DNA, and branding tagline (“Jeg har Karakter” — “I have Character”, in Danish).

HUMMEL INTERNATIONAL A/S — Footwear DirectorMay 2004 – February 2007Directed all creative and strategic activities to coordinate development and production of performance teamsport (football/indoor) and lifestyle footwear products. — www.hummel.dk

HUMMELINTERNATIONALA/S

hummel FW2006 Per Invitation Only collection combines strong brand elements (chevron patterns, Bee logo monogram) with minimal contemporary designs and premium materials that reference the heri-tage and history of the brand in both sport and lifestyle categories

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The hummel Indoor Collection and Catalog design were developed to address a consolidated product and brand communication objective.

The 11.1 PIO (Below/Right) is the flagship top performance model of the hummel Indoor 2007 Collection. Completely new (last, upper, and outsole tooling), the 11.1 PIO design was created to offer ultimate fit and indoor-specific performance. The construction features a revolutionary new integrated system design. Each part (upper, sockliner, shank, mid-sole, outsole) fits into the other parts to create a total fit performance benefit greater than the sum of its parts. Upper uses a nylon webbing heel lock system and combination of high quality leather and high-abrasion resistant nylon mesh materials.

Responsibilities included all product concept design and development in addition to catalog concept, design, layout and graphics.

INDOOR 2006/7— Footwear Design & Marketing hummel 11.1 PIO, a premium performance

model designed to offer the ultimate in fit

Indoor 2006 Collection catalog. This complete communication tool links footwear product, sponsorship, teamsport textiles, and branding objectives to present an emotional and technical story

Sketch exploration and concept rendering of the hummel 11.1

FOLLOWING PAGES — hummel 9.3, 7.1 (FW2006 Collection), 11.1 outsole technical drawing, Indoor 9.1 sketch exploration

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Limited Edition hummel 6.2 PIO Concept FG (SS2006 Collection) was strategically developed to leverage a new position for performance footwear embracing lifestyle and fashion concepts

Graphic design of hummel Technologies logos and feature/performance matrix

Graphic design, logo and layout for Pittards Goat Skin Leather hangtag, a collaborative marketing effort communicating the perfor-mance benefits of this new material

Sketch page designed for hummel/Pittards Goat Skin Leather advertorial

FOLLOWING PAGES — hummel 8.4 PIO FGX, 4.2 PIO FGC (SS2007 Collection)

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How do you compete against the multimillion dollar marketing cam-paigns of Nike, and Adidas? You don’t. The hummel Football 2006/7 product and marketing concept focused not on professional sponsored athletes, teams or the usual sports buzzwords of “faster, stronger, bet-ter, etc”, but rather on more unique elements of individually, style and fashion combined with performance.

Key innovation drivers in the design and development of this collection included new material exploration, including a close collaboration with Pittards Leather PLC in the research and development of WR Premier-ship Goat Skin Leather.

The 2006 line successfully set new standards for the hummel football category, increasing average selling prices 16%, reducing SKUs by 67% vs. 2005 while maintaining total volume and expanding the retail dis-tribution of all top-end models.

The 8.4 PIO FGX (following page) was nominated for the Vovlo Sports-Design AWARD at ISPO 2007.

FOOTBALL 2006/7— Footwear Design & Communications

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GOAT SKIN LEATHERGOAT SKIN LEATHERIn cooperation with Pittards Leather, hummel International is proud to introduce Pittards WR Premiership Goat Skin leather specially developed for outstanding football boot performance. hummel International is the first brand to introduce this exciting new material in Football boots.

Compared to Kangaroo and Bovine (cow) leather, Goat Skin has a unique fiber structure that gives it natural superior abrasion resistance and breathability.

This natural abrasion resistance is further enhanced by a special combination of high performance polymers, silicones and waxes, Pittards eNamelFlex. Applied by process technology this treatment ensures high strength, flex and abrasion properties.

High abrasion resistance

Permanent water resistance Enhanced Grip

Optimum softness

Excellent sweat resistance

Unique breathability

In addition to the natural performance characteristics of goat skin, Pittards applies a water resistant treatment to every fiber of the skin which limits water uptake into the fiber structure keeping the boots light and ensuring they dry soft. Although water is prevented from getting in, perspiration is still wicked away from the source and will not destroy the fiber structure, yet the skin is still breathable, flexible and highly abrasion resistant.

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PITTARDS PLCSHERBORNE ROAD, YEOVILSOMERSET BA21 5BA ENGLAND

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HUMMEL INTERNATIONAL A/SKRAFTCENTRALEN, SØNDERHØJ 10DK-8260 VIBY J, AARHUSDENMARK

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This limited edition, premium packaging for the retro-inspired 6.4 PIO FGX was designed to add higher perceived value to the product and effectively communicate the personal, “by invitation only” marketing concept to the target consumer.

Along with a custom-designed box with foam insert, the retail package included a credit card-like Certificate of Authenticity, and personalized “invitation” letter to the consumer which introduced them to the prod-uct and extended a personal connection to the brand via a direct hotline to the hummel Design Group.

Responsibilities for this project include footwear design and develop-ment, marketing brief and proposal as well as all product/packaging graphic design and layout.

FOOTBALL 2008— Graphics & Packaging Design Certificate of Authenticity card designed for

the Limited Edition Premium 6.4 PIO FGX

Per Invitation Only hangtag communicates the unique personality and perspective of the performance/lifestyle product in a first-person text written “by” the product itself

Per Invitation Only envelope and letter included in the packaging materials adds a personal touch and connects the user with the brand

hummel 6.4 PIO FGX packaging offers a unique, high value presentation of the product and additional accessories

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The hummel Lifestyle Sport Fashion product line consisted of two entirely new collection concepts; Old School, and Per Invitation Only (PIO).

The PIO collection was developed to strategically advance the growth and market position of hummel footwear. Unknown in the lifestyle footwear market, this exclusive collection was developed to gain credibility and brand recognition through distribution in sneakershops and high-end fashion boutiques, globally. Using premium materials and a design focus on the unique hummel branding elements (bee and chevron logos), this collection combined sports and lifestyle influences to capture the essence and heritage of the hummel brand.

The Old School footwear collection was built on an existing concept al-ready very successful (#1 by volume and sales turnover) in the sportfash-ion apparel category for hummel . This footwear collection was developed to strategically capitalize on this success to quickly increase volume and product exposure in the lifestyle footwear market. Products were designed for mass-market appeal with authentic heritage details and silhouettes, targeting both key retail accounts already purchasing the apparel collec-tion and new distribution channels through footwear-only shops.

SPORT FASHION— Footwear Design & Branding hummel Handball Super GK (Left), based on

an original vintage handball style (Right)

hummel Nielson (FW2006 Per Invitation Only Collection) combines teamsports heritage and lifestyle elements as well as multiple variations of branded signatures in an integrated Product DNA

FOLLOWING PAGES — hummel Limited Edition Henning, Jacobsen, Jacobsen Camo Pittards, Jacobsen Monogram, (all PIO FW2006 Collection), “Hunny Dunny” sketch exploration page

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Responsible for all athletic performance and lifestyle product as well as management and direct supervision of the Design and Development team (3), this leadership role was focused on creating a wide-ranging cohesive collection of product for multiple international markets, reporting directly to the VP/GM.

Product categories included Running, Training, Fitness, Cheerleading, Out-door, Court, Football, Sandals, Kids and Sport Fashion.

Leadership activities also included presentations to upper management, communication with key buyers, hiring, recruitment and HR review.

POWER ATHLETICS — Senior Designer / Product Line Manager (Athletic Sport/Sport Lifestyle),August 2001 – March 2004Creative Direction, design and development of an International product line of athletic footwear. Design responsibilities included trend forecast-ing, footwear design, graphics, and development. Approx. 200 days/year experience in Asia. Management of Junior Design team, line building, design briefs, and liaison with key accounts. (Responsible for 2 collec-tions per year, approx. 600 SKUs annually) — www.powerfootwear.com

POWER ATHLETICS

Power Technology logos designed in 2001 to communicate the performance characteris-tics of the product and increased perceived value are still in use today

Power Resolve aqua trail shoe combines lightweight performance and the benefits of both a trail runner and open sandal

FOLLOWING PAGES — Sketch exploration page, Power Keep, Beyond, Point (SS2004 Collection), TH18 Outsole technical drawing

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053


TEXTURE

NO. PART DESCRIPTION MATERIAL QUANTITY

A

B

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D

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G

H

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LOGOS 200%

RECESSED 1.0SEE ARTWORK

REAR

1.0

3.0

21.0

47.0

RECESSED 1.0SEE ARTWORK

RECESSED 2.0

TPU/PVC INTERNAL STABILIZERDUROMETER AS PER SAMPLE1.5 MM THICK

RECESSED 2.0

RECESSED 3.0

18.0

RECESSED 2.0

RAISED 1.0SEE ARTWORK

RAISED 1.0

MEDIAL

4 x 4.0MM FLEX GROOVESPLACEMENT AS REQUIRED


AS REQUIREDTO FIT LAST

NOTE:FOREFOOT LUGS TO

HAVE FORWARD SURFACEAT 20O CHAMFER

SEE SEC b-b

NOTE:HEEL LUGS TO

HAVE REAR SURFACEAT 20O CHAMFER

SEE SEC b-b

11.0

5.0

2.51.5 3.0

5.0

2.0

12.0

RAISED 0.8

RAISED 1.0

25.0

2.0

5.0

5.0

10O

20O

10O

20O

SEC A-A


RAISED 0.8 TYP RAISED 0.5RAISED 1.0

1.5

1.5

1.0

SEC C-C

2.5


10O 10O

5.01.5

1.01.03.0

3.0

SEC D-D


10O 10O

5.01.5

1.02.0

SEC B-B

45.0

47.0


40.0

LATERAL

A

SEC a-a

10O 10O

10O

20O

1.51.00.5

1.0

5.0

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1.0COLOR DAM1.0

**NOTE VARIATION IN DIMENSION AS PER BOTTOM VIEW

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**

SEC b-b

SEC c-c

a ab

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c

LUG TYPE

TH181-0343M918.10.2003


*SIZE/LOCATION AS SHOWN

RECESSED 1.0

4.0

TOP BOTTOM

A


RAISED 4.0

NOTE:FOREFOOT LUGS TO

HAVE FORWARD SURFACEAT 20O CHAMFER

SEE SEC b-b

NOTE:HEEL LUGS TO

HAVE REAR SURFACEAT 20O CHAMFER

SEE SEC b-b

A

A

B

C

DD

C

B

RAISED 0.8RAISED 0.8

RECESSED 0.8

CHAMFER 20O

CHAMFER 20O

CHAMFER 20O CHAMFER 10O










HUMMEL INTERNATIONAL A/SFootwear DirectorMay 2004 – February 2007Directed all creative and strategic activities to coordinate development and production of performance teamsport (football/indoor) and lifestyle footwear products.

Responsible for all product lines and business unit P&L including design, development, sourcing, production and costing. Established hummel footwear DNA and product best practices, reporting directly to CEO. Lead category de-signer for all categories, and direct manager for all footwear design and development staff. Responsible for all depart-ment resources, budgets and schedules in liaison with marketing and sales departments to meet sales and time tar-gets, create and plan new product launches and develop support materials. Approx. 160 days/year experience in Asia.— www.hummel.dk

POWER ATHLETICS LIMITEDProduct Line Manager (Athletic Sport/Sport Lifestyle), Senior DesignerAugust 2001 – March 2004Creative Direction, design and development of an International product line of athletic footwear, reporting directly to VP/GM. Design responsibilities included trend/color forecasting, footwear design, graphic/packaging design, and development trips to Asia. Management responsibilities included line building, project management, writing design briefs, supervision of design/development team, recruitment and hiring, and liaison with key accounts. Responsible for 2 collections per year, approx. 600 SKUs annually. Approx. 200 days/year experience in Asia.— www.powerfootwear.com

DESIGN WORKSHOP Freelance Industrial DesignerAugust 2000 – April 2001Contributed to projects developing a wide range of concept design directions, technical/functional solutions for client presentation.

DESIGN WORKSHOPIndustrial DesignerMay 1999 – August 2000Designed and developed a wide range of projects from concept to CAD geometry including client/supplier liaison and coordination. Projects included packaging, kiosk, consumer electronics, high- tech optical equipment, graphic and web design. In addition, designed, developed and implemented a complete corporate identity revision including website. — www.dwcanada.com

2007 Volvo SportsDesign AWARD Nominee, Personal Design, at ISPO, for hummel 8.4 PIO FGX

2005 Nominee for Footwear Collection of the Year, Global Sportstyle Award, ISPO 05

2005 Nominee for Designer of the Year, Global Sportstyle Awards, ISPO 05

2001 LG Electronics Design Competition, Honorable Mention, connecTOUCH

2001 Life By Design Competition sponsored by Dupont Canada, Finalist, THIN Kettle

2001 Carleton University Medal in Industrial Design

2001 Carleton University School of Industrial Design, Professor’s Award for “Outstanding Skill and Knowledge in Design”

1996 Carleton University Gerhard Herzberg Entrance Scholarship for academic achievement

1997-1999 Carleton University George Fierheller Scholarship

Vintage automobiles, mid-century modern furniture and design, fashion design, cooking, visual art

PREVIOUS EXPERIENCE

AWARDS

INTERESTS


Curriculum Vitæ

BRAND BUILDING AND CREATIVE DIRECTIONFocused on creating effective integrated brand and product synergies through branding development, product design DNA creation and applied multi-disciplinary planning.

DESIGN MANAGEMENTExcellent team manager focused on encouraging task based performance, strategic exploration and personal creative development. Effective team leadership and management with the ability to build teams, coach staff, and direct many projects simultaneously.

FOOTWEAR DESIGN AND DEVELOPMENTCreative product development from product line and brand building to design brief to sketch to sample. Outstanding quick concept sketching ability and 3D thinking, with the skill to explore many exciting possibilities. Direct experi-ence creating innovative products across a wide variety of categories including performance and lifestyle footwear. Complete development capability including technical, material and manufacturing knowledge, footwear pattern re-view and sourcing. Extensive experience in Asia with footwear development and production practices.

THE DIRECTIVE COLLECTIVEPrincipal/Directive CreatorJan 2007 – PresentFounder and Creative lead of a progressive new design consultancy, providing strategic solutions from concept to production and implementation. The Directive Collective is focused on footwear and lifestyle product with integrated brand design and realization.— www.directivecollective.com

DX / DESIGNERS IN THE CLASSROOMDesign Educator/ParticipantFall Term 2008Guest Design Educator/Participant organizing and leading a Gr. 5 project to bring design theory and practice to the classroom through a 10 week program organized by the Design Exchange (DX), in an effort to raise awareness of how design touches our lives everyday. — www.dx.org

FIRST PULLOVERFounderJuly 2005 – PresentFootwear Design/Development blog, offering a unique industry perspective through revealing the methods and pro-cesses, of footwear design from concept to production. Featured on TrendHunter, Core77, Luxist, Business Week Design, Josh Spear Coolhunting.— www.firstpullover.com

CORE77Moderator and Contributor for footwear, design employment, projects and portfolio forums.— www.core77.com

CARLETON UNIVERSITY, SCHOOL OF INDUSTRIAL DESIGNB.I.D. (Bachelor of Industrial Design) Co-op, Hon.1996 – 2001 Dean’s Honor List student 1996 – 1999GPA: 10.6/12 (A)

SKILLS

CURRENTACTIVITY

EDUCATION

Curriculum Vitæ










RichardKuchinskyDirective Creator



richard kuchinsky portfolio

Documents

ontario m6k 2k9 canada

creative design

lifestyle product design

product design goals

meeting design

corporate identity design

creative project

product line manager