richard keith portfolio

Richard Keith

Creativity is the

ability to tap into

Infinite Possibilities

and produce a

Targeted Result.

And Yes...

Have Fun doing it.

Dynamic and broad career, built on strong blend of creativity and business acumen,

complemented by a proven ability to analyze, interpret and meet brand/client needs.

Creative output is a direct result of consumer and shopper insights driven thinking.

Establishing and executing powerful campaigns for Fortune 500s. Diverse exposure to

broad scope of industries – CPG, retail, household, pharmaceutical, pet care, beverage,

movie/entertainment, wine and liquor. Highly adept at creating and managing complex

projects from concept through production, delivering on-time/on-budget

within tight deadlines.

IN THEATERS 6.13.08

DON’T WASTE YOUR WORKOUT™

THE INCREDIBLE HULK, the Movie © 2008 MVL Film Finance LLC. Marvel, The Incredible Hulk, all character names and their distinctive likenesses: TM & © 2008 Marvel Entertainment, Inc. and its subsidiaries. All Rights Reserved.

EAS INCREDIBLE HULK CHOPPER SWEEPSTAKES. No purchase necessary. Void in Puerto Rico and where prohibited. Sweepstakes begins at 12:00:01 AM (ET) on 5/01/08 and ends at 11:59:59 PM (ET) on 6/30/08. Sweepstakes is open to legal residents of the U.S. and the District of Columbia, 18 years of age or older and members of the U.S. military who reside at APO/FPO addresses outside of the U.S. For Offi cial Rules, please visit www.gnc.com. Sponsors: GNC, 300 Sixth Ave., Pittsburgh, PA 15222 and Abbott Nutrition, Abbott Laboratories, 3300 Stelzer Rd. Columbus, Ohio 43219.

EAS GNC INSTANT WIN. No purchase necessary. Starts at 12:00:01 AM (ET) on 5/ 01/08 & ends at 11:59:59 AM (ET) on 8/ 01/08. Open to legal residents of 50 United States & DC, 21 and older. Subject to Offi cial Rules at this location or visit www.easgncinstantwin.com for Offi cial Rules including how to play without a purchase, prize descriptions, retail values and restriction and odds of winning. Void outside area specifi ed above and where prohibited. Sponsor: Abbott Laboratories.

© 2008 Abbott Laboratories, Inc.71659/FEBRUARY 2008 LITHO IN USA

AS SEEN ON THE CHOPPER CHALLENGE ON CMT. BE SURE TO CATCH THE CHOPPER CHALLENGE

ON CMT! CHECK YOUR LOCAL LISTINGS FOR TIMES.Actual prize awarded may

vary from prize shown.

23309_EAS_HULK_Banner2Alt.indd 1 2/27/08 2:55:11 PM

AS SEEN ON THE CHOPPER CHALLENGE ON CMT. BE SURE TO CATCH THE CHOPPER CHALLENGE ON CMT! CHECK YOUR LOCAL LISTINGS FOR TIMES.

Actual prize awarded may vary from prize shown.

DON’T WASTE YOUR WORKOUT™


EAS INCREDIBLE HULK CHOPPER SWEEPSTAKES. No purchase necessary. Void in Puerto Rico and where prohibited. Sweepstakes begins at 12:00:01 AM (ET) on 5/01/08 and ends at 11:59:59 PM (ET) on 6/30/08. Sweepstakes is open to legal residents of the U.S. and the District of Columbia, 18 years of age or older and members of the U.S. military who reside at APO/FPO addresses outside of the U.S. For Offi cial Rules, please visit www.gnc.com. Sponsors: GNC, 300 Sixth Ave., Pittsburgh, PA 15222 and Abbott Nutrition, Abbott Laboratories, 3300 Stelzer Rd. Columbus, Ohio 43219.

EAS GNC INSTANT WIN. No purchase necessary. Starts at 12:00:01 AM (ET) on 5/ 01/08 & ends at 11:59:59 AM (ET) on 8/ 01/08. Open to legal residents of 50 United States & DC, 21 and older. Subject to Offi cial Rules at this location or visit www.easgncinstantwin.com for Offi cial Rules including how to play without a purchase, prize descriptions, retail values and restriction and odds of winning. Void outside area specifi ed above and where prohibited. Sponsor: Abbott Laboratories.

23309_Cling1_JustBike.indd 1 2/27/08 4:46:57 PM


EAS INCREDIBLE HULK CHOPPER SWEEPSTAKES. No purchase necessary. Void in Puerto Rico and where prohibited. Sweepstakes begins at 12:00:01 AM (ET) on 5/01/08 and ends at 11:59:59 PM (ET) on 6/30/08. Sweepstakes is open to legal residents of the U.S. and the District of Columbia, 18 years of age or older and members of the U.S. military who reside at APO/FPO addresses outside of the U.S. For Offi cial Rules, please visit www.gnc.com.Sponsors: GNC, 300 Sixth Ave., Pittsburgh, PA 15222 and Abbott Nutrition, Abbott Laboratories, 3300 Stelzer Rd. Columbus, Ohio 43219.

EAS GNC INSTANT WIN. No purchase necessary. Starts at 12:00:01 AM (ET) on 5/ 01/08 & ends at 11:59:59 AM (ET) on 8/ 01/08. Open to legal residents of 50 United States & DC, 21 and older. Subject to Offi cial Rules at this location or visit www.easgncinstantwin.com for Offi cial Rules including how to play without a purchase, prize descriptions, retail values and restriction and odds of winning. Void outside area specifi ed above and where prohibited.Sponsor: Abbott Laboratories.

© 2008 Abbott Laboratories, Inc.71662/FEBRUARY 2008 LITHO IN USA

IN THEATERS 6.13.08

DON’T WASTEYOUR WORKOUT™

Actual prize awarded may vary from prize shown.

*AS SEEN ON THE CHOPPER CHALLENGE ON CMT. BE SURE TO CATCH THE CHOPPER CHALLENGE ON CMT! CHECK YOUR LOCAL LISTINGS FOR TIMES.

*

23309_EAS_HULK_ShelfT_5X7.indd 1 2/27/08 4:17:24 PM

Hulk/GNC tie-in draws on powerful Hulkgraphics and Custom chopper Sweeps drivepurchase at GNC retailers. Package IRC alsodelivers follow up purchase and info to enter sweepstakes.

DR. PEPPER, DR. PEPPER and RED FUSION are trademarks of Dr. Pepper / Seven Up, Inc.

© 2004 Dr. Pepper / Seven Up, Inc.

Time to Party!Dr Pepper presents some power-packed tips and tricks to help you plan a sense-sational party fit for all your little superheroes!

1) Time flies when they’re having fun, but remember to take in to consideration your childs agewhen planning your party. Two hours is just about right for 5 & 6 year olds, and 2 1/2 to 3hours is sufficient for a 7-12 year old.

2) BEFORE you invite the other guests make sure your child's best friend (and siblings) cancome on the date and time you’ve chosen. This way you can change dates if necessary.

3) Send out invitations about two weeks ahead of time.

4) Plan for more games to play than you have time for. This allows you to go ontoanother game if one doesn’t work out, or if you finish the games early.

5) Take a Poloroid picture of each child in attendance and put it at the tablewhere you want each one to sit. That way they know where to sit, and have anexcellent momento when they leave.

6) Make sure you’re camera and video equipment are ready for action before the party… and remember to keep an extra supply of film and batteries on hand.

7) Tie a bunch of balloons to the front door or on the mailbox before the party.This will serve as a landmark to parents bringing their kids and creates an

immediate "fun" atmosphere.

¡Es Tiempo de Celebrar!Dr. Pepper te ofrece súper consejos para ayudarte a organizar una súper fiestapara tus pequeños superhéroes.

1) El tiempo vuela cuando ellos se están divirtiendo, pero recuerda que es importante tomarla edad de tu pequeño en consideración cuando estas planificando la fiesta. Una fiesta quedura dos horas es ideal para niños de 5 o 6 años de edad y 2 1/2 a 3 horas en suficientetiempo para niños de 7 a 12 años.

2) Antes de enviar las invitaciones, asegúrate que el mejor amigo(a) y hermanos(as) detu pequeño puedan asistir a la fiesta en la fecha que elijas. Así, podrás cambiar lafecha si es necesario.

3) Envía las invitaciones unas dos semanas antes.

4) Organiza una buena variedad de juegos - si te sobran algunos juegos no te preocupes ya que así tendrás mas que suficientes juegos y podrás evitar que losniños se aburran.

5) Tómale fotos instantáneas de cada uno de los niños que lleguen a la fiesta yponlas en la mesa en el lugar donde quieres que cada uno se siente. Así, cadauno sabrá donde sentarse y se llevaran un excelente recuerdito.

6) Prepara tu cámara y equipo de video antes de la fiesta y no olvides tener a lamano un rollo de fotos y baterías extras.

7) Amarra globos en la puerta de tu casa o en el buzón de correo antes de la fies-ta. Esto facilitara a los padres de tus invitados encontrar tu casa y creara un ambiente de diversión.

Dr Pepper/Spider-Man 2 tie-in provides free party planning book (in English and Spanish) with tips, recipes, fun ideas for a Superhero Party and coupons.

Your Mission: Family Fun!

Spending quality time together is one of the many challenges of modern-day family life. Reel Meal Family Night can help you meet that challenge – a master plan that includesfood, film and lots of family fun! The film is the fantastic, animated-action film, The Incredibles, andit will capture the attention of your whole family as they enjoy an evening at home and a deliciousmeal together! Just follow the complimentary recipe on the back of this brochure and enjoy theshow!

Expect The Incredible…Bob Parr and his wife Helen used to be among the world's greatest crime fighters, saving lives and

battling evil on a daily basis. Fifteen years later, they have been forced to adopt civilian identities

and retreat to the suburbs where they live "normal" lives with their three kids, Violet, Dash, and

Jack-Jack. Itching to get back into action, Bob gets his chance when a

mysterious communication summons him to a remote island for a

top secret assignment. He soon discovers that it will take a super

family effort to rescue the world from total destruction.

Dash over to the Grocery Department to make yourIncredible meal!

Make Your Own Mask...What You'll Need: Black construction paperScissorsStringHole punch

Kids, ask an adult for help.

Be At The TopOf Your Game!

Make your own cape and pretend you're a superhero!What You'll Need:One of the following –Old beach or bath towel, sweatshirt, bed sheetand large safety pin

Additional “superhero costume” accessory ideas:

Black winter gloves/Leather glovesBlack boots Red or black tightsRed or black shorts or bathing trunks

Look for specially marked Snack Pack, Chef Boyardee and Peter Pan products to get your tattoos and stickers!

Super Showtime Trivia

1. Who was Mr. Incredible's nemesis?

2. What family member said “Sometimes I just want to disappear?”

3. What type of company did Mr. Incredible work for?

4. What did Edna Mode do for a living?

Stretch YourImagination

Answers: 1. Syndrome, 2.Violet 3. Insurance Company 4. Design Superhero costumes

Now make a mask (see next page) to complete your superhero costume and get ready to watch the DVD!

While supplies last.

Your superheroes will love this quick and satisfying skillet supper.Prep Time: 8 minutes Cook Time: 15 minutes Makes: 6 servingsIngredients:• 1 pound lean ground beef• 1 can (14.5 ounces) Hunt's Diced Tomatoes with Basil, Garlic and Oregano, undrained• 1 can (8 ounces) Hunt's Tomato Sauce• 1 1/4 cups hot water• 1 cup frozen mixed vegetables• 1/2 package (12 ounces) large shell pasta• 1/2 cup shredded mozzarella cheese

Directions:Brown ground beef in large skillet over medium heat until no longer pink; drain. Stir in remaining ingredients except cheese. Bring to a boil. Reduce heat; cover andsimmer 15 minutes or until pasta is tender. Garnish with cheese.

Hunt’s® superhero skillet supper

Incredible Edibles - Quick Hints and Tips from Hunt’s®

Hunt’s® Diced TomatoesSuper soups and stews - Add a can or two to soups and stews (homemade or prepared) and add color appeal, chunky texture, rich flavor and broth, plus excellent nutrition.

Hunt’s® Crushed TomatoesSatisfy “picky” kid eaters and adults - Some children do not like to see pieces of tomato. Use crushed tomatoes in place of diced to give the heartier texture and flavor adults love without offending tiny tasters.

Hunt’s® Tomato PasteMake marinara sauce FAST - Blend together 2 cans (6 ounces each) Hunt’s Tomato Paste, 1 1/2 cups HOT water and 2 cans (14.5 ounces each) Hunt’s Diced Tomatoes with Basil, Garlic and Oregano. Simmer 10 minutes. Use in place of prepared spaghetti, pasta or marinara sauce.

Hunt’s® Tomato SaucePizza in a HURRY without the delivery - Top English muffins or prebaked pizza shells with Hunt’s Tomato Sauce, then sprinkle with Italian seasoning, top with pepperoni slices, if desired, and finish with shreddedmozzarella cheese. Bake in a toaster oven until cheese is bubbling.

Fill In The Blanks:

Challenge Yourself! Look for the answers tothese teaser questions while you are watching the movie!

1. Dash is my name, ________ is my game

2. Now, that's ____________________

3. ______________ is not my thing (Hint: Something Violet says)

4. Stretched to my ________________

Fast Facts:• Spreading Peter Pan® Peanut Butter on apples or

bananas makes a quick and scrumptious snack

• Chef Boyardee® can be prepared in the microwave in less than three minutes

• Hunt’s® Snack Pack®

individual packs made with milk make for

super wholesome snacks on the go

Serve Your Family An Incredible Meal While You’reWatching The Movie

Answers: 1. Speed, 2.INCREDIBLE! 3. Cute 4. Limits

Now onDVD!

© 2005 ConAgra Foods, Inc. © Disney/Pixar

Just follow Hunt's® superhero skillet supper recipe below and the interactive activities provided on the game pages, and your whole family will enjoy a unique, exciting movie and a “Reel Meal” dinner together.

r

hed tomatoes

2 cups HOT water and

minutes. Use in place of

Hunt’s Tomato Sauce,

redded

Now on

DVD!

ConAgra Foods/The Incredibles in-store tie-in provides party suggestions, games and product discounts to drive purchase at POS. Program suggests kids eat their favorite ConAgra meal while enjoying “The Incredibles” on DVD.

©2003 Harman International www.harman.com *Available as an option.

Navigation that’s RAM-packed with advantages.Navigation that’s RAM-packed with advantages.

The new turn-by-turn high-tech navigation system from HarmanInternational is destined to get the 2004 Dodge Ram* where it’sgoing–faster. Unlike any other navigation unit on the road, it features a unique driver-friendly turn-by-turn application. The sophisticated 3-in -1 un i t w i t hnav igat ion/CD player/AM/FM radio t u n e r m a k e f o r

e a s i e r functional ity andoperation simplicity. OurInstant Reroute feature withd o w n l o a d a b l e m e m o r yc o m p u te s n ew instructions

from the driver’s current location, even while p l ay i n g a CD. Quite simply it’s the way to go. From Harman International.Where navigation t akes a t u r n - b y - t u r n f o r t h e b e t t e r .

Navigation that’s RAM-packed with advantages.Navigation that’s RAM-packed with advantages.

New Product launch for the Harman/Kardon RB4 Navigation system brings awareness at Dodge Ram showrooms for this powerful Turn by Turn on-premise Promotion

Fueling Your Sound Sense of AdventureLoad up to 6 of your favorite discs in the CD changerand rock on down the highway. Or tune in AM/FMradio. The system even has a module for XM Commercial Free Satellite Radio. All fueled by a street shaking, asphalt kicking 55 Watts per channel state-of-the-art amplifier.

Harley-Davidson & Harman Infotainment™ upgrades available in 2006 for Harley-Davidson touring bikes including:FLHTCUI Ultra Classic® Electra Glide®

FLHTC/I Electra Glide® ClassicFLTR/I Road Glide®

Discover the Freedom of Infotainment at yourHarley-Davidson dealer today.

Features and options• Hands-free

cell phone module• Voice dialing/voice

commands• Bluetooth® Hands

Free Module • 6 Disc CD Changer• 55 Watt Amplifier• CB Module• GMRS Module• XM Satellite Radio* module • AM/FM RBDS Radio with CD/MP3• Turn-by-turn memory based navigation-with

visual and voice commands • Simultaneously listen to audio CDs or radio

while receiving navigation commands• CD covering all mapped US and parts of Canada• Automatic re-route calculation• Unique smart speller for navigation data entry,

common points-of-interest categories • 50 destination memory storage locations • User selectable languages in Spanish, French

and English• High resolution non-glare display*monthly subscription service extra

3 dimensional display and in-store support materials for the Harmon/Kardon and Harley-Davidson Infotainmentpackage, made exclusively for the Harley touring collection

These initial concepts for IAMS New Slow Cooked recipes and IAMS Tarter Treats are an example of the perfect challange... stepping into the shoes of our shopper and the paws of our enthusiastic consumer to deliver engagingcommunications that drive purchase.

Earn

Bonus Labels for Education points

when you register online for eLabels for Education!

Nourish their potential.™

Plus, Earn

Bonus Labels for Education pointswhen you purchase any 10 Campbell® and/or

Pepperidge Farm® participating products.

Go to eLabelsforeducationFPO.com

600 ways to help local students get a well-rounded education.

m® participating products.

28566_3Header2.indd 1 3/19/09 5:20:38 PM

This is where it all begins – the parent who offers support, the coach who lends a word of encouragement, the well-equipped music room or the library with tons of resources.

Visit www.labelsforeducation.com

to learn more.

www.labelsforeducation.com

Earn 10% of the purchase price on participating products at Safeway, Vons, Pavilions, Dominick’s or Genuardi’s,

August 12 - September 15, 2009, for the school of your choice. Visit www.backtoschools.escrip.com for details.

New

Visitwww.labelsforeducation.comwww.labelsforeducation.comwww.labelsforeducation.comwww.labelsforeducation.com

Nourish their potential.

www.labelsforeducation.comto learn more.

Nourish the

For more than 36 years, Campbell’s has been supporting education and schools with the Labels for EducationSM program. Now the program is even better with a renewed inspiration for a whole new generation of leaders. Together, we all can make a difference for ourkids and their schools to help them thrive.

29243_2_CB_BTS_SmartShopperAd_v3rev.indd 1 6/15/09 10:35:13 AM

SM RTSOLUTIONS

FOR BACK TO SCHOOL

SIMPLY

For more Back to School ideas, visit www.publix.com Visit www.pepperidgefarm.comVisit www.campbellkitchen.com

*NO PURCHASE NECESSARY. The Publix/Campbell Soup Company/Pepperidge Farm Back to School Sweepstakes begins 7/20/09 and ends 8/29/09. Eligibility: Open to legal residents of the states of AL, FL, GA, SC and TN who are 18 years of age or older at time of entry. Employees of Sponsors or Publix Super Markets, Inc., and their immediate family members are not eligible to enter. All entries must be postmarked by 8/29/09 and received by 9/4/09. To enter, complete an offi cial entry form or hand-print name, address, phone number and Publix store zip code on a 3x5 paper and Mail to: Publix/Campbell Soup Company/Pepperidge Farm Back to School Sweepstakes, PO Box 4002, Grand Rapids, MN 55730-4002, by stated deadline. Limit 1 entry per outer mail envelope. Winners will be selected in a random drawing on or about 9/9/09. Prizes: [20] Grand Prizes: Grand Prize Winners will each receive $1,000 in Publix gift cards. Approximate Retail Value (“ARV”): $1,000.00 each. (5) Five Grand Prize Winners will be chosen from each participating Publix Division. [60] First Prizes: First Prize Winners will each receive $500 in Publix gift cards. ARV: $500.00 each. (15) Fifteen First Prize Winners will be chosen from each participating Publix Division. [500] Second Prizes: Second Prize Winners will each receive a $100 Publix gift card. ARV: $100.00 each. (125) One hundred twenty fi ve Second Prize Winners will be chosen from each participating Publix Division. Limit one prize per household. Prizes are not transferable or redeemable for cash. Odds of winning prize depend upon the number of entries received from each participating Publix Division. Void where prohibited or restricted. Sponsors: Campbell Soup Company, Campbell Pl., Camden, NJ 08103 & Pepperidge Farm, Inc, 595 Westport Avenue, Norwalk, CT 06851. Promoter: Arrowhead Promotion & Fulfi llment Co., Inc., 1105 SE 8th Street, Grand Rapids, MN 55745. Other restrictions apply. See Offi cial Rules. For offi cial rules send a self-addressed envelope to: Campbell’s/Pepperidge Farm Winners, PO Box 3176-CK, Grand Rapids, MN 55745-3176. © 2009 CSC Brands LP

© 2009 Pepperidge Farm, Incorporated

Whether you’re buying glue sticks or graph paper, sending your kids back to school can add up. Plus, there’s all the lunch box supplies you’ll need. That’s why Campbell, Pepperidge Farm and Publix are helping to lighten the load with Smart Solutions for Back to School. You can stock up on their favorites, all of which are affordably priced. Now that’s simple math.

Available exclusively at

Enter for a chance to

WIN*

a $1,000 Publix Gift Cardt

1st Prize $500 Publix Gift Card2nd Prize $100 Publix Gift Card

497_5_CB_PX_BTS_Flex_Ad_Final.indd 1 4/2/09 4:19:56 PM

http://www.campbellpepperidgefarmbts.com/

Concepts for retail specifi c accounts, that introduces Campbell’s new look and feel, created to re-energizes the Campbell Labels for Education program.

It’s the Just Right Soup

CONCEPT:

The preferred home comfort remedy that's

available in just the right variety for everyone

in the family

TAKEAWAY:

Fun, illustrative, imaginative and poignant

TONE:

Once upon a time there were three colds. A Papa cold, a Mama cold, and a Baby cold. The mama cold wanted everyone to feel better fast. So she made Campbell’s® chicken soups for everyone. Baby cold tried the first soup, Chunky™. It was too hearty. The second soup, Select Harvest® was too fancy. When Baby cold tried the last bowl, Campbell’s® Chicken Noodle Soup, it was just right. Wanting to feel better too, the other colds quickly found their own just right soup. Papa’s was Chunky,™ and Mama’s was Select Harvest®. Soon they all felt better, the colds went away, and they all lived happily ever after.

From Select Harvest® to Chunky,™ Healthy

Request® to Disney Princess, Cool Shapes,

Campbell's® has a soothing Chicken Noodle

soup that's just right for everyone in your

family. And when you think about it, there's

a lot of other brands that offer something for

everyone during cold and flu season:

Tylenol® - weather for Cold or Flu, Tylenol has the cold product for young & old – Cold multi-Symptom, Cold head congestion and Cold cough & sore throat Robitussin® has the right formula for you, weather for Cough, Cold or flu, Robitussin® helps control coughs fever, relieves runny nose, itchy eyes & sneezing.

Breathe Right® nasal strips - in a size and formula to fit any family’s needs, are a great solution for drug-free congestion relief V8 VFusion® is available in a variety of flavors for everyones taste and is a delicious source of hydration. With a generous serving of fruits, vegetables and powerfull antioxidants Kleenex® is available in many sizes & varieties, from soothing Aloe Vera & lotion to their standard soft tissues, providing relief for sore, runny red noses. Kleenex® has just the product s to suit everyones needs

There’s a place where eating healthy is about more

than just salads. A place where a delicious, satisfying

hot meal can be quick and easy without being full of

junk. That place is ChunkyTown. In ChunkyTown, men

who are into great taste and women focused on eating

right fi nd common ground. In Chunky Town, the good

stuff is the fun stuff . Healthful, fl avorful meal options

live in neighborly harmony with convenience and

great taste. It’s the home of hearty vegetables, a good

source of protein and a full serving of full.

So c’mon everybody…let’s get on down to Chunky-

Town.

TAKEAWAY:

In ChunkyTown, eating healthier foods is fun, especially

when you open a can of Campbell’s Chunky Soup.

TONE:

Americana, fun, funky, edgy

™

TAKE ME TOTAKE ME TO

Campbell: Mood boards • Trade ad • Retail specifi c packaging.

Select Harvest® LightChicken w/Egg Noodle Soup

Cost per serving $X.XX Calories per serving XXX

V8® Vegetable Juice

Cost per serving $X.XX Calories per serving XXX

© 2009 CSC Brands LP

Now, more than ever, your customers want to eat smart.

Let us show you the impact our innovations can have on your business.Contact your Campbell Sales Representative to get started today.

Swanson’s® Chicken & Vegetable Bake

Cost per serving $2.41 Calories per serving 279

Prego® Good-For-You Stuffed Peppers

Cost per serving $2.91 Calories per serving 292

Will you stock smart?

FPO

FPO

INSIGHTS PRODUCTS & PACKAGING SHOPPER SOLUTIONS SERVICE EXCELLENCE

27062_CB_CVP_AD_RK.indd 1 12/2/08 9:09:20 AM

™

®

WHEN YOU’VE GOT AWHEN YOU’VE GOT AHARD-HITTING HUNGER….HARD-HITTING HUNGER….

Reach for hearty Campbell’s® Chunky™.Savory soups packed with large chunks of

beef, chicken or sausage, Campbell’s Chunkyfeeds that hunger – and leaves you feeling satisfied.

Keep lots of Campbell’s Chunky on hand.Because you never know when hunger will hit. Hard.

Satisfaction guaranteed. If you have questions or comments, please call 1-800-257-8443. Please have code and date information from can end available. Visit our web site at www.chunky.com.

EARN FREE STUFF FOR YOUR SCHOOL!

CAMPBELL SOUP COMPANY, CAMDEN, NJ U.S.A. 08103-1701CAMPBELL SOUP COMPANY, CAMDEN, NJ U.S.A. 08103-1701CAMPBEBCAMPBE

CLIP

& R

EDEE

M

POINTVALUE1

Nutrition FactsServing Size 1 cup (240mL)Servings Per Container about 2

Amount Per Serving

Calories 110 Calories from Fat 25 % Daily Value*

Total Fat 2.5g 4% Saturated Fat 1g 5% Trans Fat 0gCholesterol 20mg 7%Sodium 890mg 37%Total Carbohydrate 15g 5% Dietary Fiber 2g 8% Sugars 2gProtein 8g

Vitamin A 50% • Vitamin C 0%Calcium 2% • Iron 2%* Percent Daily Values are based on a 2,000 calorie diet. Your daily values may be higher or lower depending on your calorie needs:

Calories: 2,000 2,500Total Fat Less than 65g 80g Sat Fat Less than 20g 25gCholesterol Less than 300mg 300mgSodium Less than 2,400mg 2,400mgTotal Carbohydrate 300g 375g Dietary Fiber 25g 30g

INGREDIENTS: CHICKEN STOCK, COOKED CHICKEN MEAT, CARROTS, ENRICHED EGG INGREDIENTS: CHICKEN STOCK, COOKED CHICKEN MEAT, CARROTS, ENRICHED EGGNOODLES (WHEAT FLOUR, EGG WHITE SOLIDS, WHOLE EGG SOLIDS, NIACIN, FERROUS NOODLES (WHEAT FLOUR, EGG WHITE SOLIDS, WHOLE EGG SOLIDS, NIACIN, FERROUSSULFATE, THIAMINE MONONITRATE, RIBOFLAVIN, FOLIC ACID), CELERY, WATER, SULFATE, THIAMINE MONONITRATE, RIBOFLAVIN, FOLIC ACID), CELERY, WATER,CONTAINS LESS THAN 2% OF THE FOLLOWING INGREDIENTS: MODIFIED FOOD STARCH, CONTAINS LESS THAN 2% OF THE FOLLOWING INGREDIENTS: MODIFIED FOOD STARCH,SALT, CHICKEN FAT, MONOSODIUM GLUTAMATE, SUGAR, SOY PROTEIN CONCENTRATE, SALT, CHICKEN FAT, MONOSODIUM GLUTAMATE, SUGAR, SOY PROTEIN CONCENTRATE,ONION POWDER, FLAVORING, SODIUM PHOSPHATES, DEHYDRATED PARSLEY, CHICKEN ONION POWDER, FLAVORING, SODIUM PHOSPHATES, DEHYDRATED PARSLEY, CHICKENFLAVOR (CONTAINS CHICKEN STOCK, CHICKEN POWDER, CHICKEN FAT), DEHYDRATED FLAVOR (CONTAINS CHICKEN STOCK, CHICKEN POWDER, CHICKEN FAT), DEHYDRATEDGARLIC, SPICE, BETA CAROTENE FOR COLOR, SPICE EXTRACT.GARLIC, SPICE, BETA CAROTENE FOR COLOR, SPICE EXTRACT.

INGREDIENTS: CHICKEN STOCK, COOKED CHICKEN MEAT, CARROTS, ENRICHED EGG NOODLES (WHEAT FLOUR, EGG WHITE SOLIDS, WHOLE EGG SOLIDS, NIACIN, FERROUS SULFATE, THIAMINE MONONITRATE, RIBOFLAVIN, FOLIC ACID), CELERY, WATER, CONTAINS LESS THAN 2% OF THE FOLLOWING INGREDIENTS: MODIFIED FOOD STARCH, SALT, CHICKEN FAT, MONOSODIUM GLUTAMATE, SUGAR, SOY PROTEIN CONCENTRATE, ONION POWDER, FLAVORING, SODIUM PHOSPHATES, DEHYDRATED PARSLEY, CHICKEN FLAVOR (CONTAINS CHICKEN STOCK, CHICKEN POWDER, CHICKEN FAT), DEHYDRATED GARLIC, SPICE, BETA CAROTENE FOR COLOR, SPICE EXTRACT.

3885-704-6X 9100070002223885-704-6X 910007000222

NET WT. 18.6 OZ.(1 LB. 2.6 OZ.) 527 GRAMS



CCCChhhhiccken NooooodddddlllleeeeClassic

Chicken NoodleClassic

Chicken NoodleClassic

STOVE: Heat, stirring occasionally.MICROWAVE: Heat, covered, in medium microwavable bowl OR 2 individual microwavable bowls on HIGH 2 1/2 to 3 min. Careful, leave in microwave 1 min., then stir.

DIRECTIONS: DO NOT ADD WATER

Recommend use by date on can end. CAUTION:CAUTION: Metal edges are sharp. If using can opener, open bottom of can. Promptly refrigerate unused soup in separate container.

0 251000 03885FOR POSITION ONLY

SAVE $5 on your next shopping trip when you buy $15 worth of Pepperidge Farm®, Campbell’s® or Swanson® participating

products* between 11/16/08 – 12/20/08. Coupon is received at checkout when using your ShopRite PricePlus club® Card.

*Participating products: Pepperidge Farm® Baked Naturals Snacks, Pepperidge Farm® Stuffi ng, Pepperidge Farm® Puff Pastry, Pepperidge Farm®

Holiday Cookies & Crackers, Pepperidge Farm® Pirouette® Rolled Wafers, Campbell’s® Gravy, Campbell’s® Cooking Soups and Swanson® Broth.

© 2008 CSC Brands LP. © 2008 Pepperidge Farm, Incorporated

products: Pepperidge Farm® Baked Naturals Snacks, Pepperidge Farm® Stuffi ng, Pepperidge Farm® Puff Pastry, Pepperidge Farm®

For great holiday recipes, visit campbellkitchen.com and pepperidgefarm.com.

$5 on your next shopping trip when you buy $15 worth pperidge Farm® Campbell’s® or Swanson® participating

All of your Holiday favorites gathered in one place.

All purchases must be made in one shopping trip. One transaction per household.

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*Participating products:any Pepperidge Farm® stuffi ng, frozen puff pastry, frozen 3-layer cakes, Baked Naturals snack crackers, Holiday crackers

and cookies, Pirouette® rolled wafers; dinner rolls; any Swanson® broth; any Campbell’s® gravy and cooking soups.

when you buy $25 of Pepperidge Farm,

Campbell or Swansonparticipating products*.

With coupon received at registerwhen you use your Stop & Shop Card.

Offer valid between 11/16/08 – 11/30/08.All purchases must be made in one

transaction. One transactionper household.

FPO

www.pepperidgefarm.com

on your next visiton your next visit

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Pepperidge Farm POP materials for Holiday and post Holiday.

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LITHO IN USA© 2007 Abbott Laboratories XXXXX/JANUARY 2007 www.ensure.com

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Manufacturer’s CouponExpiration Date XX/XX/XX

LIMIT 1 COUPON PERTRANSACTION. Coupon void ifaltered, copied, sold, purchased,transferred, exchanged, taxed,restricted or prohibited by law.Good only in the USA, itsterritories, and possessions. Cashvalue 1/100¢. Retailer:Ross/Abbott will reimburse youfor the face value of this couponplus 8¢ handling when submittedin compliance with Abbott’sredemption policy (copy availableupon request). Retailers andauthorized clearinghouses send toCMS Dept 70074, ROSS/ABBOTTLABORATORIES INC.,1 FawcettDrive, Del Rio, TX 78840.Attention Pharmacists andRetailers: Coupon not valid forproduct reimbursed, in whole orin part, under Medicare, Medicaidor similar government programs.In Massachusetts, coupon notvalid for product reimbursed, inwhole or in part, by any thirdparty payer.

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© 2006 Abbott Laboratories68060.004/JUNE 2006 LITHO IN USA

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Ensure promotion materials.

Ensure FSI creative, focuses on Brand benefi t.

EAS Mood board for Shopper Marketing C-store applications.

Tactics for EAS C-store included window clings and cooler shelf unit. Target shopper: Energy drink users and crossover

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Trade show materials tointroduce EAS Fuel your Passion Program in Different Health and Fitness venues.